---
title: "Products — instant tan - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/instant-tan/products"
last_updated: "2026-08-09T21:45:53.046Z"
locale: en
meta:
  description: "Niche score 58/100 · £149K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £149K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — instant tan - Flapen"
---

# **instant tan**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 32Growth 85Conversion 84Competition 49Returns 100Price range 36Avg price 23Brand share 20Review moat 45Quality gap 73

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+85.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,992.86**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£3.86–£21.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£149K**

£149K/yr · 192K searches

**Avg price**

**Bad****£8.42**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## Products