---
title: "Products — ineos laundry detergent - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/ineos-laundry-detergent/products"
last_updated: "2026-08-09T22:20:28.441Z"
locale: en
meta:
  description: "Niche score 42/100 · £72K/yr market · 225K searches/yr · £7.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £72K/yr market · 225K searches/yr · £7.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — ineos laundry detergent - Flapen"
---

# **ineos laundry detergent**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 23Conversion 51Competition 68Returns 99Price range 55Avg price 21Brand share 0Review moat 64Quality gap 40

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****948.63**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£0.96–£32.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.71**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£72K**

£72K/yr · 225K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products