---
title: "Ineos Laundry Detergent — £72K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/ineos-laundry-detergent"
last_updated: "2026-08-05T23:23:06.524Z"
locale: en
meta:
description: "Niche score 42/100 · £72K/yr market · 225K searches/yr · £7.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £72K/yr market · 225K searches/yr · £7.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ineos Laundry Detergent — £72K/yr Amazon UK Niche (2026) - Flapen"
---
# **ineos laundry detergent**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 23Conversion 51Competition 68Returns 99Price range 55Avg price 21Brand share 0Review moat 64Quality gap 40
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****948.63**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£0.96–£32.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.71**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£72K**
£72K/yr · 225K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ineos laundry detergent is a £72K/yr Amazon United Kingdom market (225K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ineos laundry detergent market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£154K–£193K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **56%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 84%
**Open market**
**0%**
- Ineos78% - INEOS Hygienics22%
## **Demand**
Weekly Amazon search volume, last 23 weeks — -4.6% search growth over the last 90 days.
5K3KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/ineos-laundry-detergent/trend)
## **Top ineos laundry detergent search terms**
- **ineos**143K/yr-2.0%4.3% conv. - **ineos laundry detergent**61K/yr-3.4%6.9% conv. - **ineos laundry**6K/yr+7.4%5.3% conv. - **ineos refill**6K/yr-6.0%1.4% conv. - **ineos laundry liquid**5K/yr-51.3%4.3% conv. - **ineos rhubarb and pomegranate**3K/yr-12.2%8.3% conv. - **ineos refills**1K/yr-51.8%0.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/ineos-laundry-detergent/search-terms)
## **Top ineos laundry detergent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£7K15%£11K20%£14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**INEOS Next-Gen Non Bio Laundry Washing Liquid Detergent 33 Washes (1L) High Performance Stain Remover For Clothes Plant Powered For Sensitive Skin Rhubarb + Pomegranate Packaging May Vary**Ineos**£4.04**4.4★104 rev](https://www.amazon.co.uk/dp/B0D3QTG268) [2**INEOS Next- Gen Long Lasting Fabric Conditioner Sea Minerals + Wild Jasmine (50 Washes) Plant Powered Odour Removal Softens + Protects**Ineos**£2.97**4.6★278 rev](https://www.amazon.co.uk/dp/B0DH61PBNT) [3**INEOS Next Gen Non Bio Laundry Washing Liquid Detergent Stain Removal for Clothes Plant Powered Eco value box Geranium + Birch 3L Stress Relieving Fragrance Vegan Cruelty Free**INEOS Hygienics**£11.60**4.6★98 rev](https://www.amazon.co.uk/dp/B0D5HWRVHX) [4**INEOS Next- Gen Long Lasting Fabric Conditioner Rhubarb + Pomegranate (50 Washes) Plant Powered Odour Removal Softens + Protects**Ineos**£2.90**4.5★357 rev](https://www.amazon.co.uk/dp/B0DH5RLB5B) [5**INEOS Next Gen Non Bio Laundry Washing Liquid Detergent Stain Removal for Clothes Plant Powered Eco value box Rose + Cashew Flower 3L Stress Relieving Fragrance Vegan Cruelty Free**Ineos**£11.28**4.5★190 rev](https://www.amazon.co.uk/dp/B0D5Z3B6X7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INEOS Non Bio Laundry Washing Capsules 24 washes High Performance Stain Remover For Clothes Plant Powered Soluble Capsules For Sensitive Skin Rhubarb + Pomegranate**INEOS Hygienics**£5.15**124 rev1y ago](https://www.amazon.co.uk/dp/B0F9LM38NS) [**INEOS 2in1 Washing Up Liquid 3L (500ml x 6) 1000 Sinkfuls Dishwashing + Handwashing Plant Powered Sicilian Lemon + Cypress Packaging May Vary**INEOS Hygienics**£12.09**44 rev1y ago](https://www.amazon.co.uk/dp/B0F9LM5K55) [**INEOS Skin Science - Unbeatable Protection Against Odour + Sweat. All Day + All Night. Aerosol Antiperspirant Deodorant Geranium + Mint - Plant Based Essential Oils 200ml**INEOS Hygienics**£2.52**48 rev1y ago](https://www.amazon.co.uk/dp/B0DXFSJ8LD) [**INEOS Skin Science All Day + Night 24H Freshness + Protection Antipersprirant Deodorant Mist Spray Mandarin + Sandalwood Aerosol Free + Lasts 10X Longer Than Ordinary Antiperspirant Plant Powered**Ineos**£2.67**196 rev1y ago](https://www.amazon.co.uk/dp/B0DP1MP6H9) [**INEOS Skin Science - All Day + All Night 24H Freshness + Protection Antiperspirant Deodorant Roll On White Orris + Cherry - With SkinActiv Cooling Tech - Plant Powered 50ml**INEOS Hygienics**£2.78**205 rev1y ago](https://www.amazon.co.uk/dp/B0DP18ZVCT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**INEOS Skin Science - All Day + All Night 24H Freshness + Protection Antiperspirant Deodorant Roll On White Orris + Cherry - With SkinActiv Cooling Tech - Plant Powered 50ml**INEOS Hygienics**£2.78**4.2★**▲ 183%**](https://www.amazon.co.uk/dp/B0DP18ZVCT) [**INEOS Skin Science - Unbeatable Protection Against Odour + Sweat. All Day + All Night. Aerosol Antiperspirant Deodorant Geranium + Mint - Plant Based Essential Oils 200ml**INEOS Hygienics**£2.52**4.3★**▲ 179%**](https://www.amazon.co.uk/dp/B0DXFSJ8LD) [**INEOS Sanitiser Spray (100 ml) - Antibacterial Hand Sanitiser 75% Pharma Grade Alcohol Based - Hospital Formula - Effective Against 99.9% of Viruses and Bacteria**Ineos**£2.05**4.7★**▲ 84%**](https://www.amazon.co.uk/dp/B08DJSXXKZ) [**INEOS Non Bio Laundry Washing Liquid Detergent for Sensitive Skin 198 Washes (6 x 1L) Stain Removal for Clothes Plant Powered Stress Relieving Fragrance Vegan Cruelty Free Cotton + Linen Breeze**Ineos**£27.65**4.4★**▲ 79%**](https://www.amazon.co.uk/dp/B0D5HWY167) [**INEOS - Liquid Hand Soap - Cleansing - Handwash with Cucumber & Aloe Vera - 6 Bottles x 500ml Packaging May Vary**Ineos**£8.96**4.6★**▲ 79%**](https://www.amazon.co.uk/dp/B0DNN6Y3BN)
**~~View all trending →~~**
## **What buyers say about ineos laundry detergent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**36%
*“Beautiful smell”*
**Quality-Overall**11%
*“as it had good reviews”*
**Value For Money**9%
*“Good value for money”*
**Ease Of Cleaning**5%
*“Cleans nicely, exactly as expected”*
**Washability**3%
*“Wash well and smell amazing”*
**Moist/Dry**3%
*“the moisturiselng is brilliant”*
**Ease Of Use**2%
*“Easy to use”*
**Size-Overall**2%
*“They are just the right size”*
**Cleansing**2%
*“cleans as it's supposed to”*
**Soft Feel**2%
*“Soft Hands”*
### **What buyers complain about **
**Smell**25%
*“Strange smell”*
**Moist/Dry**6%
*“Too wet”*
**Value For Money**5%
*“its doubled in price for some reasons”*
**Leak-Proof**3%
*“one of the bottles had leaked”*
**Ease Of Cleaning**3%
*“that doesnt mean its not cleaning brilliant on glassware”*
**Size-Overall**3%
*“bottles smaller than other brands”*
**Durability**2%
*“PERFUME DOESN'T LAST - BUT MAYBE THAT IS WHAT PEOPLE PREFER”*
**Quality-Overall**2%
*“Horrible bad quality”*
**Washability**2%
*“had to be washed twice”*
**Motor Power**2%
*“Pump doesnt work”*
### **Top return reasons **
**Leak-Proof**51%
**Smell**12%
**Size-Overall**6%
**Quality-Overall**5%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Adhesion/Stickiness**3%
**Moist/Dry**3%
**Pain Relief-Overall**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is ineos laundry detergent profitable to sell on Amazon United Kingdom?**
- The niche generates £72K/yr across 32 tracked products. 90-day search growth is -4.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the ineos laundry detergent niche?**
- 2 brands and 39 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ineos laundry detergent?**
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the ineos laundry detergent niche?**
- Listings span £0.96–£32.14; the average listing price is £7.71 (sweet spot $15–$100). The average incumbent carries 949 reviews — the moat a new listing must climb.
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