---
title: "Trend — individual lashes - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/individual-lashes/trend"
last_updated: "2026-08-09T23:26:20.814Z"
locale: en
meta:
  description: "Niche score 57/100 · £1.0M/yr market · 2.9M searches/yr · £7.47 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £1.0M/yr market · 2.9M searches/yr · £7.47 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — individual lashes - Flapen"
---

# **individual lashes**

**Launch it**

A $1.0M/yr market growing +4.0% this quarter with returns at 0.2% — clears our launch bar.

Market size 78Growth 30Conversion 55Competition 40Returns 99Price range 0Avg price 21Brand share 70Review moat 62Quality gap 83

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****£1.0M**

£1.0M/yr · 2.9M searches

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,001.09**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+4.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.47**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.76–£13.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend