---
title: "Imperial Leather Soap — £144K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/imperial-leather-soap"
last_updated: "2026-08-09T22:15:34.048Z"
locale: en
meta:
description: "Niche score 43/100 · £144K/yr market · 121K searches/yr · £8.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £144K/yr market · 121K searches/yr · £8.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Imperial Leather Soap — £144K/yr Amazon UK Niche (2026) - Flapen"
---
# **imperial leather soap**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 28Conversion 96Competition 30Returns 100Price range 35Avg price 25Brand share 4Review moat 83Quality gap 28
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****330.39**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£2.06–£21.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£144K**
£144K/yr · 121K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+2.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£8.87**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, imperial leather soap is a £144K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **imperial leather soap market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£133K–£177K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#533**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **67%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Imperial Leather47% - TUHIMO26% - Avatopia12% - Generic9% - Cussons4% - Krishna Stores Limited1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +2.5% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/imperial-leather-soap/trend)
## **Top imperial leather soap search terms**
- **imperial leather soap**112K/yr+1.7%11.7% conv. - **imperial leather soap bars**5K/yr+15.9%13.0% conv. - **cussons soap**4K/yr+3.2%3.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/imperial-leather-soap/search-terms)
## **Top imperial leather soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£14K20%£29K30%£43K40%£58K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**8 x Imperial Leather Original Soap Bars Multipack 8 x 100g Luxury Rich & Creamy Ivory Bars from PZ Cussons**TUHIMO**£6.83**4.8★570 rev](https://www.amazon.co.uk/dp/B07YX2CPNG) [2**Imperial Leather Original Bar Soap 4 x 90g**Imperial Leather**£13.26**4.7★820 rev](https://www.amazon.co.uk/dp/B0CTKRQJ4H) [3**Imperial Leather Classic Soap Bars Original Cleansing Gentle Bath Soap & Hand Wash Natural Soap Bars Multipack (4 x 90g) with Portable Soap Tray with Lid Long-Lasting Skincare & Everyday Wash**Avatopia**£7.47**4.7★32 rev](https://www.amazon.co.uk/dp/B0FQWL75CJ) [4**Imperial Leather Bar Soap Original Classic Cleansing Bar Gentle Skin Care Bulk Buy Pack of 9 x 2 bars (total 18 bars)**Imperial Leather**£9.19**4.7★264 rev](https://www.amazon.co.uk/dp/B0D6WJ957M) [5**Imperial Leather Original Bar Soap 90g Pack of 4**Imperial Leather**£2.60**4.7★43 rev](https://www.amazon.co.uk/dp/B0F24TS7ZG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Imperial Leather Bar Soap Gentle Care Laundry White Cream Gentle Bath Soaps & Hand Wash Natural Bars Multipack (4 x 90g) with Portable Soap Tray with Lid Long-Lasting Skincare & Everyday Wash**Avatopia**£7.47**12 rev7mo ago](https://www.amazon.co.uk/dp/B0G4HRTQQC) [**12 x Imperial Leather Gentle Care Creamy Soap Bar for Sensitive Skin 4 x 90g (Pack of 3)**Krishna Stores Limited**£9.43**21 rev8mo ago](https://www.amazon.co.uk/dp/B0FXYJC1FZ) [**Imperial Leather Classic Soap Bars Original Cleansing Gentle Bath Soap & Hand Wash Natural Soap Bars Multipack (4 x 90g) with Portable Soap Tray with Lid Long-Lasting Skincare & Everyday Wash**Avatopia**£7.47**32 rev10mo ago](https://www.amazon.co.uk/dp/B0FQWL75CJ) [**Imperial Leather Bar Soap 90g Cussons Original (Classic Soap x 4 White Soap x 4) Pack of 8**Generic**£8.36**4 rev1y ago](https://www.amazon.co.uk/dp/B0GKB43WDV) [**Imperial Leather Bar Soap 190g Cussons Original Classic Cleansing Big Bar Soap Pack of 6**Generic**£8.40**0 rev1y ago](https://www.amazon.co.uk/dp/B0FZ1HK1QB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Imperial Leather Bar Soap 190g Cussons Original Classic Cleansing Big Bar Soap Pack of 6**Generic**£8.40**0.0★**▲ 297%**](https://www.amazon.co.uk/dp/B0FZ1HK1QB) [**Imperial Leather Bar Soap 90g Cussons Original (Classic Soap x 4 White Soap x 4) Pack of 8**Generic**£8.36**5.0★**▲ 289%**](https://www.amazon.co.uk/dp/B0GKB43WDV) [**8 x 90g Imperial Leather Original Soap Bars - Approved Supplies Multipack of Rich & Creamy Ivory Soap Bars**Generic**£8.32**3.6★**▲ 152%**](https://www.amazon.co.uk/dp/B0F3JRSB14) [**Imperial Leather Original Bar Soap 1 x 100g (Pack of 6 x 100g)**Imperial Leather**£6.03**4.5★**▲ 109%**](https://www.amazon.co.uk/dp/B015Y1P69O) [**Imperial Leather Classic Soap Bars Original Cleansing Gentle Bath Soap & Hand Wash Natural Soap Bars Multipack (4 x 90g) with Portable Soap Tray with Lid Long-Lasting Skincare & Everyday Wash**Avatopia**£7.47**4.7★**▲ 72%**](https://www.amazon.co.uk/dp/B0FQWL75CJ)
**~~View all trending →~~**
## **What buyers say about imperial leather soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Good price”*
**Smell**19%
*“Fragrance gentle”*
**Quality-Overall**17%
*“Nice soap great quality”*
**Advertised Vs Actual Product**11%
*“it does what is should”*
**Efficiency**4%
*“Works well,”*
**Soft Feel**4%
*“Gentle care soap”*
**Lather**4%
*“just an ideal size which lathers well”*
**Cleansing**4%
*“leaves skin feeling clean”*
**Size-Overall**3%
*“full size bars”*
**Suitability Dry Skin**2%
*“Treats my sensitive very dry skin with kindness”*
### **What buyers complain about **
**Smell**23%
*“Smell of a past home”*
**Advertised Vs Actual Product**23%
*“wrong description”*
**Color**10%
*“a horrible colour soap dish”*
**Quality-Overall**8%
*“Only 9 bars for £11 absolute rip off”*
**Residue**8%
*“Does leave a residue on stainless steel and ceramic sinks,”*
**Value For Money**8%
*“Price too high”*
**Size-Overall**6%
*“Disappointing size”*
**Lather**4%
*“I struggle with others by means of they dont smell nice or lather up well”*
**Allergies**4%
*“others Im allergic to”*
**Texture/Consistency-Overall**3%
*“not that creamy texture they used to be”*
### **Top return reasons **
**Advertised Vs Actual Product**45%
**Size-Overall**20%
**Value For Money**10%
**Ethical Trade/Fair Trade**10%
**Quality-Overall**10%
**Color**5%
## **Common questions**
- **Is imperial leather soap profitable to sell on Amazon United Kingdom?**
- The niche generates £144K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the imperial leather soap niche?**
- 6 brands and 74 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in imperial leather soap?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Color. The return rate is 0.1%.
- **When does demand for imperial leather soap peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the imperial leather soap niche?**
- Listings span £2.06–£21.83; the average listing price is £8.87 (sweet spot $15–$100). The average incumbent carries 330 reviews — the moat a new listing must climb.
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