---
title: "Hyaluronic Acid Moisturiser — £122K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hyaluronic-acid-moisturiser"
last_updated: "2026-08-10T01:36:37.919Z"
locale: en
meta:
description: "Niche score 39/100 · £122K/yr market · 158K searches/yr · £10.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £122K/yr market · 158K searches/yr · £10.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hyaluronic Acid Moisturiser — £122K/yr Amazon UK Niche (2026) - Flapen"
---
# **hyaluronic acid moisturiser**
**Skip it**
Soft demand (-18.4% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 16Conversion 78Competition 22Returns 99Price range 45Avg price 34Brand share 25Review moat 19Quality gap 40
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£4.19–£23.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.08**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£122K**
£122K/yr · 158K searches
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****14,806.59**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hyaluronic acid moisturiser is a £122K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hyaluronic acid moisturiser market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£101K–£126K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**121**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**8%**
- CeraVe70% - Eclat Skincare10% - Neutrogena4% - Cetaphil3% - The Ordinary2% - Simple2% - Open — no brand owns it (4 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 36 weeks — -18.4% search growth over the last 90 days.
4K3KSpike '26Nov '25Dec '25Feb '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/hyaluronic-acid-moisturiser/trend)
## **Top hyaluronic acid moisturiser search terms**
- **cerave night cream**37K/yr-8.6%7.9% conv. - **hyaluronic acid moisturiser**32K/yr-29.7%3.5% conv. - **cerave night cream for face**20K/yr-15.8%10.9% conv. - **cerave skin renewing night cream**15K/yr+4.3%7.8% conv. - **hyaluronic acid cream**10K/yr-6.8%1.9% conv. - **eclat skincare**14K/yr-26.9%4.6% conv. - **eclat**10K/yr-1.2%2.9% conv. - **cerave night**4K/yr-11.3%11.2% conv. - **hyaluronic acid face cream**4K/yr-11.9%2.4% conv. - **cera ve night cream**3K/yr-10.3%11.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hyaluronic-acid-moisturiser/search-terms)
## **Top hyaluronic acid moisturiser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£24K30%£37K40%£49K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CeraVe 2 oz. Skin Renewing Night Cream**CeraVe**£23.95**4.3★418 rev](https://www.amazon.co.uk/dp/B01N093VSO) [2**CeraVe PM Facial Moisturising Lotion For Normal to Dry Skin 52ml**CeraVe**£9.63**4.6★19,773 rev](https://www.amazon.co.uk/dp/B07C5XYT19) [3**CeraVe Skin Renewing Peptide Cream Firming Formula for All Skin Types 48g**CeraVe**£20.70**4.4★174 rev](https://www.amazon.co.uk/dp/B0FM8MMZ3B) [4**CeraVe Moisturising Cream for Face & Body for Dry to Very Dry Skin 454g**CeraVe**£10.24**4.6★61,906 rev](https://www.amazon.co.uk/dp/B07CHPWFXK) [5**Eclat Skincare Hyaluronic Acid Moisturiser Anti Aging Face Cream with Ceramides & Vitamin B5 - Hydrating Facial Moisturiser for Women & Men - Hyaluronic Acid Cream for Day & Night 50 ml**Eclat Skincare**£7.50**4.3★11,138 rev](https://www.amazon.co.uk/dp/B08JLZDC62)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Skin Renewing Night Cream with Ceramide & Niacinamide - Anti Wrinkle Face Cream for Women Peptide Moisturiser for Dry Skin Gentle Skin Barrier Repair Cream Korean Glass Skin Effect 50g**UFkeanlo**£10.74**2 rev8mo ago](https://www.amazon.co.uk/dp/B0G1LTRQC2) [**Garnier Hyaluron Fresh & Plump Hydrating Sorbet Cream 4% Hyaluronic Acid & Niacinamide Ultra Fresh & Light For Dehydrated Skin Cruelty Free International & Vegan - 85ml**Garnier**£4.19**228 rev9mo ago](https://www.amazon.co.uk/dp/B0FXLY5B9N) [**CeraVe Skin Renewing Peptide Cream Firming Formula for All Skin Types 48g**CeraVe**£20.70**174 rev11mo ago](https://www.amazon.co.uk/dp/B0FM8MMZ3B) [**Simple Hydrate+ Facial Moisturiser Hydrating Actives + Hyaluronic Acid Multi-Layer* Hydration up to 100 Hours Gel Cream Day Moisturiser for Sensitive Skin 50 ml**Simple**£5.25**115 rev1y ago](https://www.amazon.co.uk/dp/B0F9YHPBL1) [**medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream**medicube**£12.19**8,839 rev3y ago](https://www.amazon.co.uk/dp/B0BPXT3GBN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skin Renewing Night Cream with Ceramide & Niacinamide - Anti Wrinkle Face Cream for Women Peptide Moisturiser for Dry Skin Gentle Skin Barrier Repair Cream Korean Glass Skin Effect 50g**UFkeanlo**£10.74**5.0★**▲ 195%**](https://www.amazon.co.uk/dp/B0G1LTRQC2) [**medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream**medicube**£12.19**4.6★**▲ 106%**](https://www.amazon.co.uk/dp/B0BPXT3GBN) [**Simple Hydrate+ Facial Moisturiser Hydrating Actives + Hyaluronic Acid Multi-Layer* Hydration up to 100 Hours Gel Cream Day Moisturiser for Sensitive Skin 50 ml**Simple**£5.25**4.7★**▲ 94%**](https://www.amazon.co.uk/dp/B0F9YHPBL1) [**Garnier Hyaluron Fresh & Plump Hydrating Sorbet Cream 4% Hyaluronic Acid & Niacinamide Ultra Fresh & Light For Dehydrated Skin Cruelty Free International & Vegan - 85ml**Garnier**£4.19**4.4★**▲ 75%**](https://www.amazon.co.uk/dp/B0FXLY5B9N) [**The Ordinary Natural Moisturizing Factors + HA Lightweight Hydrator for Skin Barrier Support & Hydration 100ml**The Ordinary**£8.94**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B07N74F8NP)
**~~View all trending →~~**
## **What buyers say about hyaluronic acid moisturiser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**24%
*“Excellent moisturiser”*
**Quality-Overall**9%
*“Excellent product”*
**Soft Feel**9%
*“My skin is so soft”*
**Suitability Combination Skin**8%
*“gentle enough for sensitive skin”*
**Suitability Dry Skin**8%
*“Really good for sensitive dry skin”*
**Value For Money**7%
*“Good value for money”*
**Smell**4%
*“It has a lovely fresh scent”*
**Absorbency**4%
*“easily absorbed”*
**Texture/Consistency-Overall**3%
*“A good consistency”*
**Brightness/Shine/Glow**3%
*“gives a lovely glow”*
### **What buyers complain about **
**Moist/Dry**11%
*“not very hydrating”*
**Suitability Dry Skin**9%
*“Definitely not what describes, the product is making my skin worse and very dry, not what I would recommend”*
**Allergies**8%
*“Caused rash”*
**Smell**6%
*“smells chemically”*
**Size-Overall**4%
*“the bottle is really big”*
**Adhesion/Stickiness**3%
*“leaves my skin sticky”*
**Texture/Consistency-Overall**3%
*“Texture”*
**Value For Money**3%
*“Waste of money”*
**Quality-Overall**3%
*“Quality control not as good as other products”*
**Oily/Greasy**2%
*“Doesnt make my face so oily after use”*
### **Top return reasons **
**Product Condition**22%
**Smell**11%
**Size-Overall**8%
**Moist/Dry**7%
**Suitability Combination Skin**6%
**Value For Money**5%
**Skin Health**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Texture/Consistency-Overall**4%
## **Common questions**
- **Is hyaluronic acid moisturiser profitable to sell on Amazon United Kingdom?**
- The niche generates £122K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the hyaluronic acid moisturiser niche?**
- 10 brands and 121 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in hyaluronic acid moisturiser?**
- Top complaints mined from reviews: Moist/Dry, Suitability Dry Skin, Allergies. The return rate is 0.2%.
- **What does it cost to enter the hyaluronic acid moisturiser niche?**
- Listings span £4.19–£23.95; the average listing price is £10.08 (sweet spot $15–$100). The average incumbent carries 14,807 reviews — the moat a new listing must climb.
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