---
title: "Hot Brush — £583K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hot-brush"
last_updated: "2026-08-09T23:25:11.913Z"
locale: en
meta:
description: "Niche score 46/100 · £583K/yr market · 724K searches/yr · £24.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £583K/yr market · 724K searches/yr · £24.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hot Brush — £583K/yr Amazon UK Niche (2026) - Flapen"
---
# **hot brush**
**Skip it**
Soft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Market size 63Growth 10Conversion 42Competition 33Returns 34Price range 81Avg price 95Brand share 32Review moat 42Quality gap 86
**Avg price**
**Incredible****£24.12**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****£9.89–£39.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£583K**
£583K/yr · 724K searches
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,312**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-30.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hot brush is a £583K/yr Amazon United Kingdom market (724K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hot brush market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£482K–£603K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**10%**
- wavytalk62% - Revlon8% - Tierwarf6% - Remington5% - TRESemmé4% - Haokoo4% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.2% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/hot-brush/trend)
## **Top hot brush search terms**
- **thermal brush**169K/yr-24.6%2.4% conv. - **wavytalk thermal brush**111K/yr-24.2%4.2% conv. - **curling brush**70K/yr-22.4%1.5% conv. - **wavytalk**46K/yr+3.5%1.5% conv. - **heated hair brush for short hair**39K/yr-60.7%1.3% conv. - **blowout brush**36K/yr-17.5%0.8% conv. - **heated brush for short hair**33K/yr-59.5%1.5% conv. - **heated round brush**32K/yr-29.0%2.3% conv. - **heated curling brush**24K/yr-26.2%2.0% conv. - **wavy talk thermal brush**20K/yr-24.8%4.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hot-brush/search-terms)
## **Top hot brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£58K20%£117K30%£175K40%£233K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wavytalk Thermal Brush Blowout Boost Ionic Round Heated Hot Brush to Make Hair Smoother & Shinier Easy to Use Not for Blow Drying 38mm Barrel 5 Temperature Settings Dual Voltage UK Plug Pink**wavytalk**£30.75**4.2★1,868 rev](https://www.amazon.co.uk/dp/B0DRCM1PNH) [2**Wavytalk Thermal Brush Heated Hot Brush for Hair Styling 38mm Ionic Thermal Round Iron for Blowout Express Heated Curling Iron Create Natural Curls Dual Voltage and UK Plug Pink**wavytalk**£27.26**4.2★400 rev](https://www.amazon.co.uk/dp/B0DW7RJ8SZ) [3**Wavytalk Thermal Brush Heated Hot Brush for Hair Styling 38mm IonicThermal Round Iron for Blowout Express Heated Curling Iron Create Natural Curls Dual Voltage and UK Plug Rose Gold**wavytalk**£27.28**4.2★400 rev](https://www.amazon.co.uk/dp/B0DW475RV1) [4**Thermal Brush 32mm Barrel Hot Hair Brush Heated Round for Women Heated Curling Iron Create Natural Curls Dual Voltage UK Plug Rose Gold**Tierwarf**£14.58**3.7★210 rev](https://www.amazon.co.uk/dp/B0F4QW11TC) [5**Revlon One-Step Style Booster - Round Brush Dryer & Styler Round Brush- 38 mm (Thermal Bristles Ceramic-Coated Barrel Ionic + Ceramic Technology) RVDR5292UKE**Revlon**£26.85**4.3★4,181 rev](https://www.amazon.co.uk/dp/B09B9YD6YR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![UKLISS Thermal Brush 38mm Pro Ionic Heated Round Brush [120-210] - 3 in 1 Heated Curling Brush to Increase Hair Volume Make Hair Smoother & Shinier & Loose Curls Double Voltage (Elegant Black)](https://m.media-amazon.com/images/I/41DQnLOgzdL.jpg)**UKLISS Thermal Brush 38mm Pro Ionic Heated Round Brush \[120-210\] - 3 in 1 Heated Curling Brush to Increase Hair Volume Make Hair Smoother & Shinier & Loose Curls Double Voltage (Elegant Black)**UKLISS**£20.26**127 rev7mo ago](https://www.amazon.co.uk/dp/B0G69XJ6TK) [**38mm Thermal Brush Heated Hot Brush Thermal Round Iron Smooth Shine Volumize Comb Heated Curling Iron Create Natural Curls UK Plug Dual Voltage Rose Black**Adfuaer**£15.88**131 rev11mo ago](https://www.amazon.co.uk/dp/B0FLQ6937R) [**Haokoo Thermal Brush for Blowout Volume & Smooth Hair - 38mm Hot Brush Ionic Anti-Frizz Heated Brush 6 Heat Settings Dual Voltage Lightweight 250g Pink**Haokoo**£30.58**49 rev1y ago](https://www.amazon.co.uk/dp/B0F6NMHCTC) [**Thermal Brush 32mm Barrel Hot Hair Brush Heated Round for Women Heated Curling Iron Create Natural Curls Dual Voltage UK Plug Rose Gold**Tierwarf**£14.58**210 rev1y ago](https://www.amazon.co.uk/dp/B0F4QW11TC) [**Wavytalk Hair Straightener Brush Ionic Straightening Brush 2 in 1 UK Plug Anti-Scald Ceramic Straightener Comb with LED Display for Home Salon and Sleek Sweep Dual Voltage**wavytalk**£30.98**74 rev1y ago](https://www.amazon.co.uk/dp/B0DW3XSFJJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Haokoo Thermal Brush for Blowout Volume & Smooth Hair - 38mm Hot Brush Ionic Anti-Frizz Heated Brush 6 Heat Settings Dual Voltage Lightweight 250g Pink**Haokoo**£30.58**4.3★**▲ 380%**](https://www.amazon.co.uk/dp/B0F6NMHCTC) [![UKLISS Thermal Brush 38mm Pro Ionic Heated Round Brush [120-210] - 3 in 1 Heated Curling Brush to Increase Hair Volume Make Hair Smoother & Shinier & Loose Curls Double Voltage (Elegant Black)](https://m.media-amazon.com/images/I/41DQnLOgzdL.jpg)**UKLISS Thermal Brush 38mm Pro Ionic Heated Round Brush \[120-210\] - 3 in 1 Heated Curling Brush to Increase Hair Volume Make Hair Smoother & Shinier & Loose Curls Double Voltage (Elegant Black)**UKLISS**£20.26**3.9★**▲ 263%**](https://www.amazon.co.uk/dp/B0G69XJ6TK) [**Revlon Hair Tools RVHA6017UK Tangle Free Hot Air Styler Black**Revlon**£9.89**4.2★**▲ 78%**](https://www.amazon.co.uk/dp/B071D3PJXV) [**Wavytalk Thermal Brush Heated Hot Brush for Hair Styling 38mm Ionic Thermal Round Iron for Blowout Express Heated Curling Iron Create Natural Curls Dual Voltage and UK Plug Pink**wavytalk**£27.26**4.2★**▲ 50%**](https://www.amazon.co.uk/dp/B0DW7RJ8SZ) [**Terviiix Thermal Brush Ceramic Tourmaline Ionic Curling Iron 38MM Volumizing Hot Brush Create Root Volume & Loose Curls Digital Display 5 Temperatures Heated Volumizer Dual Voltage**Terviiix**£22.59**4.0★**▲ 40%**](https://www.amazon.co.uk/dp/B0BZ4F7CWL)
**~~View all trending →~~**
## **What buyers say about hot brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**25%
*“Easy and quick to use”*
**Value For Money**22%
*“Excellent price”*
**Quality-Overall**17%
*“better than previous one”*
**Advertised Vs Actual Product**6%
*“It does as advertised”*
**Weight Light**3%
*“Light weight so easy to handle”*
**Size-Overall**3%
*“Great size”*
**Durability**3%
*“Sturdy and durable”*
**Gifting Purpose**2%
*“Gift”*
**Soft Feel**2%
*“It makes my hair feel very soft”*
**Moist/Dry**2%
*“It dries hair quickly”*
### **What buyers complain about **
**Heating**26%
*“Slow heat up”*
**Durability**13%
*“Not durable”*
**Functionality-Overall**8%
*“stopped working”*
**Value For Money**6%
*“Waste of money for me”*
**Quality-Overall**5%
*“Absolutely rubbish”*
**Ease Of Use**4%
*“very difficult to use”*
**Smell**4%
*“It smells like a fish market”*
**Damage/Burn Hair**3%
*“Think it damages the hair”*
**Size-Overall**2%
*“Eh, not fit for its purpose”*
**Suitability Curly Hair**2%
*“It does not hold a curl for more than a few minutes”*
### **Top return reasons **
**Size-Overall**19%
**Functionality-Overall**17%
**Heating**14%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Hair Curling**5%
**Damage/Burn Hair**4%
**Defective Material/Parts**3%
**Smell**2%
**Weight Heavy**2%
## **Common questions**
- **Is hot brush profitable to sell on Amazon United Kingdom?**
- The niche generates £583K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the hot brush niche?**
- 10 brands and 46 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in hot brush?**
- Top complaints mined from reviews: Heating, Durability, Functionality-Overall. The return rate is 4.3%.
- **When does demand for hot brush peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the hot brush niche?**
- Listings span £9.89–£39.81; the average listing price is £24.12 (sweet spot $15–$100). The average incumbent carries 2,312 reviews — the moat a new listing must climb.
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