---
title: "Search terms — honey shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/honey-shampoo/search-terms"
last_updated: "2026-08-09T20:01:25.099Z"
locale: en
meta:
  description: "Niche score 42/100 · £58K/yr market · 230K searches/yr · £7.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £58K/yr market · 230K searches/yr · £7.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — honey shampoo - Flapen"
---

# **honey shampoo**

**Skip it**

A small market ($58K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 26Conversion 41Competition 70Returns 100Price range 32Avg price 21Brand share 30Review moat 25Quality gap 45

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£2.60–£20.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+0.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,120.35**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.64**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£58K**

£58K/yr · 230K searches

## Search terms