---
title: "Honey Shampoo — £58K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/honey-shampoo"
last_updated: "2026-08-09T18:37:50.422Z"
locale: en
meta:
description: "Niche score 42/100 · £58K/yr market · 230K searches/yr · £7.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £58K/yr market · 230K searches/yr · £7.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Honey Shampoo — £58K/yr Amazon UK Niche (2026) - Flapen"
---
# **honey shampoo**
**Skip it**
A small market ($58K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 26Conversion 41Competition 70Returns 100Price range 32Avg price 21Brand share 30Review moat 25Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£2.60–£20.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,120.35**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.64**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£58K**
£58K/yr · 230K searches
According to Flapen's Amazon United Kingdom niche tracking, honey shampoo is a £58K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **honey shampoo market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£61K–£76K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#1,231**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **57%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**195**
**Top-5 brand share**
**87%**
Top 20: 91%
**Top-5 click share**
**43%**
Top 20: 84%
**Open market**
**4%**
- Garnier70% - L'ORÉAL9% - --9% - KRISP4% - Native2% - OGX1% - Open — no brand owns it (5 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 54 weeks — +0.4% search growth over the last 90 days.
6K4KPrime Day '25Spike '25 seasonJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/honey-shampoo/trend)
## **Top honey shampoo search terms**
- **garnier shampoo**84K/yr-1.8%2.6% conv. - **garnier shampoo and conditioner**37K/yr+23.2%3.1% conv. - **garnier ultimate blends**26K/yr+24.4%2.1% conv. - **garnier ultimate blends shampoo**18K/yr-16.4%2.6% conv. - **shampoo garnier**12K/yr+17.3%3.3% conv. - **vanilla shampoo**16K/yr-27.3%1.5% conv. - **ultimate blends shampoo**12K/yr-19.0%3.0% conv. - **ultimate blends**8K/yr+6.6%4.6% conv. - **vanilla shampoo and conditioner**10K/yr-21.1%1.9% conv. - **garnier shampoo ultimate blends**6K/yr-24.0%2.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/honey-shampoo/search-terms)
## **Top honey shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£5K12%£7K16%£9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Garnier Ultimate Blends Shampoo & Conditioner Set | Sleek Restorer With Coconut Oil & Cocoa Butter Smoothing for Sleek Smooth Frizz-Free Hair | 360 ml |**Garnier**£8.21**4.6★277 rev](https://www.amazon.co.uk/dp/B07YV9ZXH7) [2**Garnier Ultimate Blends Honey Treasures Shampoo 400ml**--**£2.68**4.7★60 rev](https://www.amazon.co.uk/dp/B0BBGL19P2) [3**Garnier Ultimate Blends Shampoo & Conditioner Set | Delicate Oat With Rice Cream & Oat Milk Soothing for Sensitive Scalp & Fragile Hair | 400 ml**Garnier**£9.78**4.5★219 rev](https://www.amazon.co.uk/dp/B07YV9BP79) [4**Garnier Ultimate Blends Shampoo & Conditioner Set | Argan Richness With Moroccan Argan Oil and Almond Cream Nourishing for Dry Unruly Hair | 360 ml |**Garnier**£8.30**4.4★205 rev](https://www.amazon.co.uk/dp/B07YV9D461) [5**Garnier Ultimate Blends Coconut Oil & Cocoa Butter Shampoo 400ml**L'ORÉAL**£2.87**4.6★40 rev](https://www.amazon.co.uk/dp/B0BBGC393Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Garnier Aloe Vera Hair Food Plumping Hair Care Routine Set - Conditioner 350ml and Mask 400ml Set For Dehydrated Hair Up to 100h Moisture**Garnier**£15.49**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GQZMJ9YH) [**Vanilla Latte Shampoo and Conditioner Set 400ml x 2 | Fragranced Hair Care Duo | Smoothing & Nourishing | Adds Shine | Vegan Friendly**KRISP**£5.94**6 rev6mo ago](https://www.amazon.co.uk/dp/B0GHGPHLXQ) [**Garnier Keratin Sleek Shampoo for Dry Hair Prone to Frizz Up to 3 Days of Sleek & Shine with 4% Keratin Smoothing Complex and Argan Oil Shiny Hair Shampoo 200ml**Garnier**£4.11**2 rev10mo ago](https://www.amazon.co.uk/dp/B0FQPP4VZ7) [**Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)**Native**£10.64**1,040 rev1y ago](https://www.amazon.co.uk/dp/B0B5YC2DQW) [**Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free Dye Free (2 Pack 487ml each)**Native**£20.77**1,040 rev1y ago](https://www.amazon.co.uk/dp/B0DSR7ZFXR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Garnier Keratin Sleek Shampoo for Dry Hair Prone to Frizz Up to 3 Days of Sleek & Shine with 4% Keratin Smoothing Complex and Argan Oil Shiny Hair Shampoo 200ml**Garnier**£4.11**5.0★**▲ 305%**](https://www.amazon.co.uk/dp/B0FQPP4VZ7) [**Garnier Aloe Vera Hair Food Plumping Hair Care Routine Set - Conditioner 350ml and Mask 400ml Set For Dehydrated Hair Up to 100h Moisture**Garnier**£15.49**4.0★**▲ 144%**](https://www.amazon.co.uk/dp/B0GQZMJ9YH) [**Garnier Coconut Hair Food Smoothing Hair Care Routine Set - Shampoo 350ml Conditioner 350ml and Mask 400ml For Dry Curly Hair Up to 48h Anti-Frizz**Garnier**£17.27**4.6★**▲ 102%**](https://www.amazon.co.uk/dp/B0C5Y688H3) [**Vanilla Latte Shampoo and Conditioner Set 400ml x 2 | Fragranced Hair Care Duo | Smoothing & Nourishing | Adds Shine | Vegan Friendly**KRISP**£5.94**3.7★**▲ 88%**](https://www.amazon.co.uk/dp/B0GHGPHLXQ) [**Garnier Ultimate Blends Oat Shampoo 400ml**Garnier**£2.70**4.3★**▲ 27%**](https://www.amazon.co.uk/dp/B0BBG9LMH4)
**~~View all trending →~~**
## **What buyers say about honey shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**28%
*“It smells divine”*
**Soft Feel**13%
*“felt incredibly soft”*
**Quality-Overall**13%
*“Good hair product”*
**Value For Money**9%
*“Great value”*
**Hair Growth**4%
*“Its good your hair grows”*
**Moist/Dry**4%
*“It moisturises really well”*
**Lather**3%
*“really good lather on the shampoo”*
**Hair Styling**2%
*“Definitely makes my hair feel silky smooth”*
**Cleansing**2%
*“cleaned my hair well”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Moist/Dry**12%
*“Makes hair dry”*
**Value For Money**7%
*“Expensive”*
**Smell**5%
*“Stinks”*
**Oily/Greasy**5%
*“my hair is mire greasy”*
**Hair Related**5%
*“Made my hair fall out”*
**Ease Of Use**4%
*“However it was a real struggle to open the pump and use it”*
**Suitability Short Hair**4%
*“Not best for my hair”*
**Quality-Overall**3%
*“The quality of the shampoo is horrible”*
**Suitability Curly Hair**3%
*“Turned hair into a frizz ball”*
**Allergies**3%
*“for the first time in my life I've had an allergic reaction to a shampoo”*
### **Top return reasons **
**Motor Power**29%
**Leak-Proof**13%
**Suitability Short Hair**10%
**Hair Related**6%
**Value For Money**6%
**Advertised Vs Actual Product**6%
**Size-Overall**3%
**Residue**3%
**Compatibility-Overall**3%
**Functionality-Overall**3%
## **Common questions**
- **Is honey shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £58K/yr across 40 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the honey shampoo niche?**
- 11 brands and 195 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in honey shampoo?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Smell. The return rate is 0.1%.
- **When does demand for honey shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the honey shampoo niche?**
- Listings span £2.60–£20.77; the average listing price is £7.64 (sweet spot $15–$100). The average incumbent carries 4,120 reviews — the moat a new listing must climb.
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