---
title: "Trend — highlighting kit - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/highlighting-kit/trend"
last_updated: "2026-08-10T01:53:15.387Z"
locale: en
meta:
  description: "Niche score 41/100 · £65K/yr market · 183K searches/yr · £6.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £65K/yr market · 183K searches/yr · £6.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — highlighting kit - Flapen"
---

# **highlighting kit**

**Skip it**

Prices mostly outside the sweet spot ($3.52–$9.23) — this niche doesn't clear our bar today.

Market size 16Growth 21Conversion 66Competition 28Returns 99Price range 0Avg price 17Brand share 27Review moat 51Quality gap 84

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,457.89**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-8.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.02**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£65K**

£65K/yr · 183K searches

**Price range**

**Bad****£3.52–£9.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend