---
title: "Highlighting Kit — £65K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/highlighting-kit"
last_updated: "2026-08-10T01:53:28.315Z"
locale: en
meta:
description: "Niche score 41/100 · £65K/yr market · 183K searches/yr · £6.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £65K/yr market · 183K searches/yr · £6.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Highlighting Kit — £65K/yr Amazon UK Niche (2026) - Flapen"
---
# **highlighting kit**
**Skip it**
Prices mostly outside the sweet spot ($3.52–$9.23) — this niche doesn't clear our bar today.
Market size 16Growth 21Conversion 66Competition 28Returns 99Price range 0Avg price 17Brand share 27Review moat 51Quality gap 84
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,457.89**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-8.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.02**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£65K**
£65K/yr · 183K searches
**Price range**
**Bad****£3.52–£9.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, highlighting kit is a £65K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **highlighting kit market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£60K–£75K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**36**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**8%**
- Jerome Russell47% - WELLA19% - LIVE12% - Knight & Wilson7% - XiangJunly3% - RJMBMUP3% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.
5K3KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/highlighting-kit/trend)
## **Top highlighting kit search terms**
- **highlighting kit**54K/yr-6.5%5.0% conv. - **hair highlighting kit**30K/yr-0.5%4.2% conv. - **highlight kit**19K/yr-3.1%5.1% conv. - **blonde highlighting kit**20K/yr-19.5%4.6% conv. - **highlights hair dye kit**18K/yr-8.9%3.2% conv. - **hair streaking kit**11K/yr-24.9%7.9% conv. - **highlight hair kit**6K/yr-17.7%2.6% conv. - **streaking kit**5K/yr-17.9%8.5% conv. - **highlight kit blonde**5K/yr-5.2%7.2% conv. - **hair highlights**4K/yr+1.6%2.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/highlighting-kit/search-terms)
## **Top highlighting kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£13K30%£19K40%£26K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jerome Russell Bblonde Highlighting Kit No.1 | Permanent Lightener**Jerome Russell**£4.67**4.5★1,717 rev](https://www.amazon.co.uk/dp/B00DCPFX1Q) [2**Wella Hair Streaking Kit Natural Light Blonde**WELLA**£5.52**4.5★2,508 rev](https://www.amazon.co.uk/dp/B001RYSD5C) [3**Schwarzkopf LIVE Intense Bleach 00H Hair Lightener Highlight Kit Highlights made simple Lightens up to 6 Levels Anti-Damage System**LIVE**£5.49**3.8★24 rev](https://www.amazon.co.uk/dp/B0G39LDC8Z) [4**Jerome Russell Bblonde Maximum BALAYAGE KIT | Salon-Quality Sun-Kissed Highlights | Up To 7-Level Lift | Dual-Brush Precision System | Easy At-Home Balayage**Jerome Russell**£7.50**4.4★1,260 rev](https://www.amazon.co.uk/dp/B0DYF9HJZV) [5**Knight & Wilson Colour-Freedom Cream Hair Bleach. Ammonia-Free Formula Lifts up to 8 Shades. Protects & Repairs While Lightening. Complete bleaching kit including Tint Bowl & Brush Packaging may vary**Knight & Wilson**£9.23**4.3★4,270 rev](https://www.amazon.co.uk/dp/B07KCPHLMZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf LIVE Intense Bleach 00H Hair Lightener Highlight Kit Highlights made simple Lightens up to 6 Levels Anti-Damage System**LIVE**£5.49**24 rev6mo ago](https://www.amazon.co.uk/dp/B0G39LDC8Z) [**Schwarzkopf Creme Supreme L1++ Extreme Lightner Plus Permanent Hair Lightener Caring Lightener for Hair with 3-Step Bonding System Against Damage Neutralises Yellow Tones**Creme supreme**£8.50**226 rev6mo ago](https://www.amazon.co.uk/dp/B0G2MWD1F1) [**Jerome Russell Bblonde Maximum BALAYAGE KIT | Salon-Quality Sun-Kissed Highlights | Up To 7-Level Lift | Dual-Brush Precision System | Easy At-Home Balayage**Jerome Russell**£7.50**1,260 rev1y ago](https://www.amazon.co.uk/dp/B0DYF9HJZV) [**Jerome Russell BBlonde SMUDGE Root Blending Kit SUBTLE COOL**Jerome Russell**£6.54**126 rev1y ago](https://www.amazon.co.uk/dp/B0DYFC6Z77) [**Jerome Russell BBlonde SMUDGE Root Blending Kit SUBTLE WARM**Jerome Russell**£6.31**126 rev1y ago](https://www.amazon.co.uk/dp/B0DYF9QM1D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf LIVE Intense Bleach 00H Hair Lightener Highlight Kit Highlights made simple Lightens up to 6 Levels Anti-Damage System**LIVE**£5.49**3.8★**▲ 201%**](https://www.amazon.co.uk/dp/B0G39LDC8Z) [**Jerome Russell Bblonde Blonding Kit No.1 | Permanent Lightener**Jerome Russell**£4.50**4.4★**▲ 171%**](https://www.amazon.co.uk/dp/B00DCPFWHG) [**Pre-punched with Holes Silicone Highlight Caps Hair Color Brush Set Professional Reusable Highlighting Caps with Hook Salon Hairdressing Dyeing Staining Tools for Women Men**RJMBMUP**£6.87**3.9★**▲ 74%**](https://www.amazon.co.uk/dp/B0DRP1LYMJ) [**Schwarzkopf Creme Supreme L1++ Extreme Lightner Plus Permanent Hair Lightener Caring Lightener for Hair with 3-Step Bonding System Against Damage Neutralises Yellow Tones**Creme supreme**£8.50**4.3★**▲ 11%**](https://www.amazon.co.uk/dp/B0G2MWD1F1) [**Wella Hair Streaking Kit Natural Light Blonde**WELLA**£5.52**4.5★**— 6%**](https://www.amazon.co.uk/dp/B001RYSD5C)
**~~View all trending →~~**
## **What buyers say about highlighting kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality”*
**Ease Of Use**11%
*“Easy to use”*
**Color**10%
*“I was so impressed with the colour its exactly how I wanted it”*
**Advertised Vs Actual Product**9%
*“It did the job”*
**Value For Money**8%
*“Good value”*
**Suitability Colored Hair**8%
*“Worked really well even on box dye black hair”*
**Size-Overall**5%
*“Fits nicely, covers youd head great”*
**Instructions/User Manual/Troubleshooting**4%
*“The instructions were clear”*
**Soft Feel**4%
*“very gentle on hair”*
**Hair Styling**3%
*“Hair stripper 👍 Good product”*
### **What buyers complain about **
**Color**11%
*“Colour change not as expected”*
**Size-Overall**10%
*“Cap so big”*
**Gap/Hole**9%
*“the holes to big”*
**Value For Money**8%
*“Waste of money”*
**Quality-Overall**7%
*“Rubbish”*
**Suitability Colored Hair**6%
*“No change in hair colour”*
**Ease Of Use**6%
*“hard to pierce useless”*
**Damage/Burn Hair**5%
*“fried my hair”*
**Functionality-Overall**3%
*“Didnt lighten followed insteuctions to the letter i wouldnt recommend”*
**Hair Related**3%
*“Honestly, this was completely useless on my hair”*
### **Top return reasons **
**Size-Overall**31%
**Gap/Hole**20%
**Quality-Overall**15%
**Functionality-Overall**7%
**Suitability Short Hair**4%
**Material Quality**3%
**Color**3%
**Suitability Straight Hair**3%
**Suitability Colored Hair**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is highlighting kit profitable to sell on Amazon United Kingdom?**
- The niche generates £65K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the highlighting kit niche?**
- 10 brands and 36 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in highlighting kit?**
- Top complaints mined from reviews: Color, Size-Overall, Gap/Hole. The return rate is 0.2%.
- **When does demand for highlighting kit peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the highlighting kit niche?**
- Listings span £3.52–£9.23; the average listing price is £6.02 (sweet spot $15–$100). The average incumbent carries 1,458 reviews — the moat a new listing must climb.
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