---
title: "Hermes — £232K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hermes"
last_updated: "2026-08-10T11:45:07.980Z"
locale: en
meta:
description: "Niche score 48/100 · £232K/yr market · 73K searches/yr · £60.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £232K/yr market · 73K searches/yr · £60.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hermes — £232K/yr Amazon UK Niche (2026) - Flapen"
---
# **hermes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 44Conversion 60Competition 15Returns 97Price range 92Avg price 89Brand share 0Review moat 81Quality gap 37
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£12.54–£89.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£60.87**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****379.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£232K**
£232K/yr · 73K searches
**Growth**
**Okay****+14.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, hermes is a £232K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hermes market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£183K–£243K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#271**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Hermès97% - Amour Scents3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.8% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/hermes/trend)
## **Top hermes search terms**
- **hermes perfume for men**27K/yr+25.0%3.6% conv. - **terre dhermes**26K/yr+8.3%4.5% conv. - **hermes terre dhermes**9K/yr+27.4%6.2% conv. - **hermes aftershave for men**3K/yr+21.6%6.3% conv. - **terre dhermes parfum**3K/yr-8.2%1.8% conv. - **terre**2K/yr-17.3%0.0% conv. - **terre d hermes**2K/yr+27.0%2.5% conv. - **terre dhermes perfume for men**809/yr-40.4%2.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hermes/search-terms)
## **Top hermes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£23K20%£46K30%£69K40%£93K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hermès Terre Dhermès Eau De Toilette 100ml**Hermès**£57.30**4.6★752 rev](https://www.amazon.co.uk/dp/B09N3WKW1S) [2**Hermes Terre DHermes Edt Spray 200ml**Hermès**£88.97**4.5★233 rev](https://www.amazon.co.uk/dp/B09MP3SLLL) [3**Hermès Terre Dhermès Eau De Toilette 50ml**Hermès**£43.00**4.7★834 rev](https://www.amazon.co.uk/dp/B099F4KNZS) [4**Hermes Terre dHermès Eau Intense Vetiver - Eau de Parfum Spray 50ml**Hermès**£55.27**4.4★418 rev](https://www.amazon.co.uk/dp/B07FKQ4C8V) [5**Terre DHermes parfum 75ml**Hermès**£78.11**4.6★752 rev](https://www.amazon.co.uk/dp/B0B524YXJP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Terre D Hermes - Inspired by Alternative Perfume Extrait De Parfum Luxurious Long Lasting Fragrance for Men - Primal (50ml)**Amour Scents**£12.54**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GV5Y2937) [**Terre DHermès Deo Stick Alcohol Free 75 Gr**Hermès**£24.74**31 rev9mo ago](https://www.amazon.co.uk/dp/B0FRS821ZB) [**Terre DHermes parfum 75ml**Hermès**£78.11**752 rev3y ago](https://www.amazon.co.uk/dp/B0B524YXJP) [**HERMÈS 275-12375 Terre Dhermes Eau Givree EDP Refillable 100 ml for adults ideal for everyday use 100 ml**Hermès**£69.74**629 rev4y ago](https://www.amazon.co.uk/dp/B0B18RDL8G) [**Hermes Terre DHermes EDP Man Gift Set 155ml**Hermès**£88.69**73 rev4y ago](https://www.amazon.co.uk/dp/B0B28HQXLN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Terre D Hermes - Inspired by Alternative Perfume Extrait De Parfum Luxurious Long Lasting Fragrance for Men - Primal (50ml)**Amour Scents**£12.54**4.4★**▲ 318%**](https://www.amazon.co.uk/dp/B0GV5Y2937) [**Terre DHermès Deo Stick Alcohol Free 75 Gr**Hermès**£24.74**4.8★**▲ 76%**](https://www.amazon.co.uk/dp/B0FRS821ZB) [**Hermes Terre DHermes Edt Spray 200ml**Hermès**£88.97**4.5★**▲ 35%**](https://www.amazon.co.uk/dp/B09MP3SLLL) [**Hermès Terre Dhermès Eau De Toilette 100ml**Hermès**£57.30**4.6★**— 9%**](https://www.amazon.co.uk/dp/B09N3WKW1S) [**Hermes Terre dHermes Eau de Toilette Spray For Him 200 ml**Hermès**£89.85**4.5★**— 9%**](https://www.amazon.co.uk/dp/B00BZWIDBK)
**~~View all trending →~~**
## **What buyers say about hermes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**46%
*“Best smell”*
**Value For Money**26%
*“It's gorgeous and worth every penny”*
**Quality-Overall**11%
*“Great product”*
**Gifting Purpose**9%
*“It's the perfect gift to give”*
**Advertised Vs Actual Product**4%
*“Got what I expected”*
**Durability**1%
*“I have used it for a good few years now”*
### **What buyers complain about **
**Smell**40%
*“Doesn't smell like the product I get from Duty Free”*
**Value For Money**20%
*“Expensive”*
**Durability**20%
*“does not stay for more than a hour”*
### **Top return reasons **
**Smell**61%
**Value For Money**14%
**Durability**11%
**Advertised Vs Actual Product**7%
**Size-Overall**7%
## **Common questions**
- **Is hermes profitable to sell on Amazon United Kingdom?**
- The niche generates £232K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the hermes niche?**
- 2 brands and 60 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hermes?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.7%.
- **When does demand for hermes peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the hermes niche?**
- Listings span £12.54–£89.85; the average listing price is £60.87 (sweet spot $15–$100). The average incumbent carries 380 reviews — the moat a new listing must climb.
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