---
title: "Search terms — henna - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/henna/search-terms"
last_updated: "2026-08-10T06:38:16.834Z"
locale: en
meta:
  description: "Niche score 60/100 · £279K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £279K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — henna - Flapen"
---

# **henna**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 40Conversion 72Competition 54Returns 99Price range 0Avg price 16Brand share 59Review moat 93Quality gap 95

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****148.11**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£279K**

£279K/yr · 736K searches

**Growth**

**Okay****+12.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.66**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.34–£8.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")

## Search terms