---
title: "Henna Hair Dye — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/henna-hair-dye"
last_updated: "2026-08-09T21:37:12.846Z"
locale: en
meta:
description: "Niche score 49/100 · £44K/yr market · 131K searches/yr · £8.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £44K/yr market · 131K searches/yr · £8.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Henna Hair Dye — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **henna hair dye**
**Skip it**
A small market ($44K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 21Conversion 47Competition 77Returns 99Price range 29Avg price 25Brand share 41Review moat 45Quality gap 86
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,960.77**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£5.14–£19.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£8.91**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-7.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£44K**
£44K/yr · 131K searches
According to Flapen's Amazon United Kingdom niche tracking, henna hair dye is a £44K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **henna hair dye market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£36K–£45K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#74**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 80%
**Open market**
**12%**
- It's Pure33% - Vatika Naturals16% - Davis Finest11% - Henne Color11% - H&C HERBAL INGREDIENTS EXPERT10% - Herbal Time7% - Open — no brand owns it (10 brands, 12%)
## **Top henna hair dye search terms**
- **henna hair dye**72K/yr-8.9%3.1% conv. - **organic henna**9K/yr+15.1%2.6% conv. - **henna for hair**12K/yr-2.5%3.1% conv. - **henna hair colour**7K/yr-14.9%1.4% conv. - **henna hair**6K/yr-12.6%3.0% conv. - **surya brasil henna cream**5K/yr+4.9%0.5% conv. - **hair henna**4K/yr-10.9%2.1% conv. - **brown henna hair dye**4K/yr-0.1%3.0% conv. - **red henna hair dye**4K/yr-14.5%4.0% conv. - **pure henna hair dye**3K/yr-17.4%9.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/henna-hair-dye/search-terms)
## **Top henna hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£3K9%£4K12%£5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Its Pure Certified Organic Pure Henna Powder 100g**It's Pure**£6.25**4.5★1,013 rev](https://www.amazon.co.uk/dp/B00I46EQJS) [2**H&C 100% Pure Natural Henna Powder (Lawsonia Inermis) 227 Gms (1/2 Lb) For Hair**H&C HERBAL INGREDIENTS EXPERT**£8.18**4.4★5,420 rev](https://www.amazon.co.uk/dp/B01EB4FJTC) [3**Vatika Naturals Henna Dark Brown Hair Colour 60g(6 x 10g Sachets) 100% Ammonia-Free Complete Grey Coverage Promotes Hair Shine (Packaging May Vary)**Vatika Naturals**£5.26**4.0★243 rev](https://www.amazon.co.uk/dp/B01M00XCIK) [4**Davis Finest - Organic Henna Powder 100g - PPD-Free Natural Skin Friendly Hair & Beard Dye - Ideal for Hair Colouring & Henna Cone Paste - Easy to Use 100% Plant Based Chemical Free Hair Dye**Davis Finest**£5.94**4.4★1,381 rev](https://www.amazon.co.uk/dp/B0164O50RI) [5**Its Pure Natural Hair Dye - Organic Henna & Indigo Hair Colour 200g**It's Pure**£10.99**4.4★593 rev](https://www.amazon.co.uk/dp/B07H3QSQ2G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Korus Essential Herbal Hair Color (Light Brown) - 100g | with Henna Amla Aritha etc.**KORUS ESSENTIAL**£5.92**79 rev2y ago](https://www.amazon.co.uk/dp/B0C9TVZKBF) [**Davis Finest - Natural Henna Cones - 100% Organic & Chemical-Free Mehndi Paste - Dark Brown Colour - Skin Friendly Ready To Use Temporary Tattoo Body Art Kit - Pack of 12 x 30g**Davis Finest**£7.65**310 rev3y ago](https://www.amazon.co.uk/dp/B0FHLJMT6Y) [**Its Pure Natural Hair Dye - Organic Henna & Indigo Hair Colour 200g**It's Pure**£10.99**593 rev7y ago](https://www.amazon.co.uk/dp/B07H3QSQ2G) [**Henna Powder - Red Hair Dye - Fresh and Pure Organic - 200g - Indian Natural Hair Care (Copper red 200g)**INDIAN NATURAL HAIR CARE**£10.99**746 rev7y ago](https://www.amazon.co.uk/dp/B07CYPDNGR) [**Herbal Time Henna Natural Color Chocolate N 6 | Coloring Cream With Nettle Extract | Gray Hair Cover | Temporary Dye | Ammonia Sulfates Parabens Free | 75 ml**Herbal Time**£7.35**6,907 rev7y ago](https://www.amazon.co.uk/dp/B07GC6MB9Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Davis Finest - Natural Henna Cones - 100% Organic & Chemical-Free Mehndi Paste - Dark Brown Colour - Skin Friendly Ready To Use Temporary Tattoo Body Art Kit - Pack of 12 x 30g**Davis Finest**£7.65**4.0★**▲ 138%**](https://www.amazon.co.uk/dp/B0FHLJMT6Y) [**Henne Color Mahogany Henna Hair Colouring Cream 90 ml**Henne Color**£8.34**4.0★**▲ 115%**](https://www.amazon.co.uk/dp/B001I1AO0Q) [**Its Pure Certified Organic Pure Henna Powder 100g**It's Pure**£6.25**4.5★**▲ 38%**](https://www.amazon.co.uk/dp/B00I46EQJS) [**Henne Color Henna Powder Copper 100gm (PACK OF 3)**Henne Color**£13.66**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B00DW7TN92) [**Henne Color Henna Powder 100g (Pack of 3) (Auburn)**Henne Color**£13.65**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B08L25W5G4)
**~~View all trending →~~**
## **What buyers say about henna hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Great quality henna”*
**Color**16%
*“Beautiful colour”*
**Ease Of Use**7%
*“Easy to use”*
**Coverage**5%
*“coverage very good”*
**Suitability Colored Hair**5%
*“Love this henna dye used it for a few years nice has good coverage and leaves my hair so shiny and soft”*
**Allergies**4%
*“Amazing for people with allergies”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Soft Feel**3%
*“Very Gentle on Scalp”*
**Ease Of Application**3%
*“the application was easy”*
**Color Fading/Discoloration**3%
*“My mum had just finished treatment for cancer,was felling very down,I ordered this gentle hair colouring and coloured her hair,she was so happy with the results,it's been a few weeks now and colour is still there,hasn't faded”*
### **What buyers complain about **
**Color**22%
*“not red one”*
**Allergies**11%
*“Skin reaction”*
**Suitability Colored Hair**11%
*“Doesn't colour hair at all”*
**Functionality-Overall**7%
*“It was completely ineffective for me”*
**Smell**6%
*“It also doesnt smell very nice even after washing”*
**Natural Ingredients**5%
*“Not a natural product”*
**Coverage**4%
*“barely covered”*
**Hair Related**3%
*“Do not use this hairdye if ypu get allergy reaction”*
**Value For Money**3%
*“not worth it”*
**Advertised Vs Actual Product**2%
*“MISLEADIBG PRODUCT”*
### **Top return reasons **
**Color**33%
**Functionality-Overall**11%
**Suitability Colored Hair**10%
**Leak-Proof**9%
**Quality-Overall**5%
**Stain Resistance**3%
**Natural Ingredients**3%
**Advertised Vs Actual Product**3%
**Moist/Dry**2%
**Suitability Short Hair**2%
## **Common questions**
- **Is henna hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 44 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the henna hair dye niche?**
- 16 brands and 45 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in henna hair dye?**
- Top complaints mined from reviews: Color, Allergies, Suitability Colored Hair. The return rate is 0.2%.
- **What does it cost to enter the henna hair dye niche?**
- Listings span £5.14–£19.00; the average listing price is £8.91 (sweet spot $15–$100). The average incumbent carries 1,961 reviews — the moat a new listing must climb.
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