[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-beauty-heel-balm":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":179,"baselines":218,"demand":223,"seasonality":538,"brandShare":551,"products":568,"feedback":696,"searchTerms":846,"related":895,"lastUpdated":165},"f7948dc52fb5cc1fb1185d8f9037b3cc","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":33,"label":34,"slug":35,"href":36},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":151,"newProducts360":151,"amazonNicheId":138,"title":161,"slug":162,"href":163,"leafCategoryName":164,"scrapedAt":165,"brandCount":166,"brandCountYearAgo":167,"sellerCount":168,"signals":169,"avgBsr":170,"pageQuality":171,"unitsSoldMin":172,"unitsSoldAvgMin":173,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":177,"avgSellerAgeDays":178,"top20ClickShare":151,"top20BrandShare":151,"primePct":159,"oosRate":171},802064,454847,1.2718,0.2208,0.189,0.718,1,4.57,10842,9.33,3.72,22.05,13,80000,0.8462,0.0005,"heel balm","heel-balm","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fheel-balm","Hands & Feet","2026-07-21T09:50:19.698817+00:00",5,3,83,[],53,0,60000,3000,4000,559800,746400,41,166,{"score":180,"verdict":181,"components":182},49,"skip",[183,188,191,195,198,200,203,208,211,214],{"key":184,"score":185,"weight":186,"raw":187},"marketSize",73,0.15,802063.55,{"key":189,"score":190,"weight":186,"raw":148},"growth",51,{"key":192,"score":193,"weight":194,"raw":149},"conversion",99,0.1,{"key":196,"score":197,"weight":186,"raw":150},"competition",24,{"key":199,"score":171,"weight":194,"raw":151},"brandShare",{"key":201,"score":202,"weight":194,"raw":152},"qualityGap",30,{"key":204,"score":205,"weight":206,"raw":207},"reviewMoat",21,0.05,10841.85,{"key":209,"score":210,"weight":194,"raw":160},"returns",100,{"key":212,"score":213,"weight":206,"raw":154},"avgPrice",28,{"key":215,"score":216,"weight":206,"raw":217},"priceRange",38,0.38461538461538464,{"avgRating":219,"medianPrice":220,"medianReturnRate":221,"nichesTracked":222},4.36,12.12,0.0064,27606,{"points":224,"droppedPartialWeek":537},[225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,417,420,423,426,429,432,435,438,441,444,447,450,453,456,459,462,465,468,471,474,477,480,483,486,489,492,495,498,501,504,507,510,513,516,519,522,525,528,531,534],{"week":226,"volume":227},"2024-07-21",7716,{"week":229,"volume":230},"2024-07-28",6076,{"week":232,"volume":233},"2024-08-04",7062,{"week":235,"volume":236},"2024-08-11",6339,{"week":238,"volume":239},"2024-08-18",6979,{"week":241,"volume":242},"2024-08-25",6526,{"week":244,"volume":245},"2024-09-01",6203,{"week":247,"volume":248},"2024-09-08",4904,{"week":250,"volume":251},"2024-09-15",3777,{"week":253,"volume":254},"2024-09-22",4098,{"week":256,"volume":257},"2024-09-29",3505,{"week":259,"volume":260},"2024-10-06",3688,{"week":262,"volume":263},"2024-10-13",4448,{"week":265,"volume":266},"2024-10-20",3578,{"week":268,"volume":269},"2024-10-27",3226,{"week":271,"volume":272},"2024-11-03",3293,{"week":274,"volume":275},"2024-11-10",3313,{"week":277,"volume":278},"2024-11-17",3746,{"week":280,"volume":281},"2024-11-24",4804,{"week":283,"volume":284},"2024-12-01",5171,{"week":286,"volume":287},"2024-12-08",4517,{"week":289,"volume":290},"2024-12-15",4346,{"week":292,"volume":293},"2024-12-22",4385,{"week":295,"volume":296},"2024-12-29",3057,{"week":298,"volume":299},"2025-01-05",4805,{"week":301,"volume":302},"2025-01-12",6147,{"week":304,"volume":305},"2025-01-19",6331,{"week":307,"volume":308},"2025-01-26",6011,{"week":310,"volume":311},"2025-02-02",9188,{"week":313,"volume":314},"2025-02-09",6871,{"week":316,"volume":317},"2025-02-16",5817,{"week":319,"volume":320},"2025-02-23",5849,{"week":322,"volume":323},"2025-03-02",5622,{"week":325,"volume":326},"2025-03-09",5794,{"week":328,"volume":329},"2025-03-16",5594,{"week":331,"volume":332},"2025-03-23",5851,{"week":334,"volume":335},"2025-03-30",5422,{"week":337,"volume":338},"2025-04-06",5694,{"week":340,"volume":341},"2025-04-13",7302,{"week":343,"volume":344},"2025-04-20",6568,{"week":346,"volume":347},"2025-04-27",6372,{"week":349,"volume":350},"2025-05-04",7738,{"week":352,"volume":353},"2025-05-11",6813,{"week":355,"volume":356},"2025-05-18",12915,{"week":358,"volume":359},"2025-05-25",8393,{"week":361,"volume":362},"2025-06-01",6410,{"week":364,"volume":365},"2025-06-08",6415,{"week":367,"volume":368},"2025-06-15",6059,{"week":370,"volume":371},"2025-06-22",6586,{"week":373,"volume":374},"2025-06-29",10782,{"week":376,"volume":377},"2025-07-06",7547,{"week":379,"volume":380},"2025-07-13",10039,{"week":382,"volume":383},"2025-07-20",8446,{"week":385,"volume":386},"2025-07-27",6222,{"week":388,"volume":389},"2025-08-03",4950,{"week":391,"volume":392},"2025-08-10",8162,{"week":394,"volume":395},"2025-08-17",9529,{"week":397,"volume":398},"2025-08-24",7725,{"week":400,"volume":401},"2025-08-31",7846,{"week":403,"volume":404},"2025-09-07",7137,{"week":406,"volume":407},"2025-09-14",6403,{"week":409,"volume":410},"2025-09-21",5469,{"week":412,"volume":413},"2025-09-28",5275,{"week":415,"volume":416},"2025-10-05",5564,{"week":418,"volume":419},"2025-10-12",6612,{"week":421,"volume":422},"2025-10-19",5214,{"week":424,"volume":425},"2025-10-26",5405,{"week":427,"volume":428},"2025-11-02",1190,{"week":430,"volume":431},"2025-11-09",1173,{"week":433,"volume":434},"2025-11-16",958,{"week":436,"volume":437},"2025-11-23",1273,{"week":439,"volume":440},"2025-11-30",1629,{"week":442,"volume":443},"2025-12-07",6787,{"week":445,"volume":446},"2025-12-14",5779,{"week":448,"volume":449},"2025-12-21",5400,{"week":451,"volume":452},"2025-12-28",4064,{"week":454,"volume":455},"2026-01-04",6886,{"week":457,"volume":458},"2026-01-11",9660,{"week":460,"volume":461},"2026-01-18",8463,{"week":463,"volume":464},"2026-01-25",7671,{"week":466,"volume":467},"2026-02-01",8349,{"week":469,"volume":470},"2026-02-08",8593,{"week":472,"volume":473},"2026-02-15",8148,{"week":475,"volume":476},"2026-02-22",8809,{"week":478,"volume":479},"2026-03-01",8028,{"week":481,"volume":482},"2026-03-08",7554,{"week":484,"volume":485},"2026-03-15",7849,{"week":487,"volume":488},"2026-03-22",7923,{"week":490,"volume":491},"2026-03-29",7484,{"week":493,"volume":494},"2026-04-05",7231,{"week":496,"volume":497},"2026-04-12",12735,{"week":499,"volume":500},"2026-04-19",12945,{"week":502,"volume":503},"2026-04-26",9575,{"week":505,"volume":506},"2026-05-03",11168,{"week":508,"volume":509},"2026-05-10",8461,{"week":511,"volume":512},"2026-05-17",8332,{"week":514,"volume":515},"2026-05-24",8451,{"week":517,"volume":518},"2026-05-31",9283,{"week":520,"volume":521},"2026-06-07",9694,{"week":523,"volume":524},"2026-06-14",12680,{"week":526,"volume":527},"2026-06-21",9622,{"week":529,"volume":530},"2026-06-28",10894,{"week":532,"volume":533},"2026-07-05",10596,{"week":535,"volume":536},"2026-07-12",10940,false,[539,540,541,542,543,544,545,546,547,548,549,550],1.0455995447804944,1.1511420721683852,1.0030612362198388,1.2781293467140278,1.354165628883703,1.3141155087563334,1.2624380683059166,1.0812536162744804,0.7766103517732996,0.704893322297709,0.35498819162646456,0.7223965697600901,{"top":552,"otherBrandCount":171,"otherClickShare":171},[553,556,559,562,565],{"brand":554,"clickShare":555},"Flexitol",0.8425,{"brand":557,"clickShare":558},"Dermatonics",0.066,{"brand":560,"clickShare":561},"Dr. Scholl's",0.051,{"brand":563,"clickShare":564},"Bieteky",0.022,{"brand":566,"clickShare":567},"O'Keeffe's",0.0185,[569,580,591,602,612,622,630,639,648,658,668,678,688],{"asin":570,"title":571,"brand":554,"imageUrl":572,"price":573,"rating":574,"reviews":575,"clickShare90":576,"clickShare360":577,"launchDate":578,"amazonUrl":579},"B0013H8M5E","Flexitol Cracked Heel Balm Visible Results in 1 Day For Extremely Dry Feet & Cracked Heels Removes Hard Skin 25% Urea Medically Proven Foot Cream Suitable for Diabetics 1 x 112g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Yje+2KP5L.jpg",7.6,4.7,12041,0.3635,0.2872,"2008-08-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0013H8M5E",{"asin":581,"title":582,"brand":554,"imageUrl":583,"price":584,"rating":585,"reviews":586,"clickShare90":587,"clickShare360":588,"launchDate":589,"amazonUrl":590},"B07S8NYDRL","Flexitol Rapid Revive Overnight Foot Cream - 30 Percent Urea for Extremely Dry Hard Rough Skin on Feet - Results in 1 Night - Clinically Proven Foot Care - High Urea - Suitable for Diabetics. 50g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ioKcU8g7L.jpg",6.89,4.4,2659,0.14,0.142,"2020-03-31","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07S8NYDRL",{"asin":592,"title":593,"brand":554,"imageUrl":594,"price":595,"rating":596,"reviews":597,"clickShare90":598,"clickShare360":599,"launchDate":600,"amazonUrl":601},"B004X5MXEO","Flexitol Hard Skin Removing Balm Results in 3 Days Exfoliates Hard and Dead Skin Immediately Softens Feet With Salicylic Acid 22% Urea With Glycolic Acid Clinically Proven Formula 1 x 56g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ZOoRjBuTL.jpg",5.71,4.5,6781,0.0856,0.0644,"2011-04-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB004X5MXEO",{"asin":603,"title":604,"brand":554,"imageUrl":605,"price":156,"rating":606,"reviews":607,"clickShare90":608,"clickShare360":609,"launchDate":610,"amazonUrl":611},"B007XJN9DQ","Flexitol Rescue Heel Balm for Dry and Cracked Feet Intense Moisturisation Suitable for Diabetics 500 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F411RN4PrmYL.jpg",4.6,2809,0.0746,0.0987,"2012-04-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB007XJN9DQ",{"asin":613,"title":614,"brand":554,"imageUrl":615,"price":616,"rating":574,"reviews":617,"clickShare90":618,"clickShare360":619,"launchDate":620,"amazonUrl":621},"B07S8SMJMF","Flexitol Dry Skin Foot & Leg Cream Clinically Proven to Hydrate Feet and Legs Quick Absorbing Foot Care 48H Hydration Hydrate Soften and Moisturise Very Dry Feet and Legs 10% Urea 1 x 485g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31aInogPQSL.jpg",17.55,1328,0.0542,0.0716,"2019-05-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07S8SMJMF",{"asin":623,"title":624,"brand":560,"imageUrl":625,"price":155,"rating":596,"reviews":626,"clickShare90":561,"clickShare360":627,"launchDate":628,"amazonUrl":629},"B008GTB3YY","Dr. Scholls Cracked Heel Complete Cream with Repair K+ 60ml - Moisturising Treatment Cream for Cracked Heels and Dry Skin with Keratin- 1 x 60 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Mi-FQ1qgL.jpg",9033,0.053,"2009-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB008GTB3YY",{"asin":631,"title":614,"brand":554,"imageUrl":632,"price":633,"rating":606,"reviews":634,"clickShare90":635,"clickShare360":636,"launchDate":637,"amazonUrl":638},"B07SD3N7SH","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31tNlCBm+wL.jpg",6.24,3084,0.0447,0.0553,"2022-06-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07SD3N7SH",{"asin":640,"title":641,"brand":554,"imageUrl":642,"price":643,"rating":606,"reviews":607,"clickShare90":644,"clickShare360":645,"launchDate":646,"amazonUrl":647},"B0046U95GU","Flexitol Heel Balm 25% Urea Medically Proven Treatment Dry Cracked Feet 75g (Pack Of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ilFa5PBKL.jpg",7.4,0.0402,0.054,"2010-10-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0046U95GU",{"asin":649,"title":650,"brand":557,"imageUrl":651,"price":652,"rating":574,"reviews":653,"clickShare90":654,"clickShare360":655,"launchDate":656,"amazonUrl":657},"B09MR5PF5N","Dermatonics Fast-Acting Manuka Honey Heel Balm | Nourishing Formula for Very Dry and Cracked Heels | Visible Results in Just 1 Day | Suitable for Diabetics | 70 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41LJ8rj0vNL.jpg",5.01,2122,0.0401,0.0419,"2021-11-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09MR5PF5N",{"asin":659,"title":660,"brand":554,"imageUrl":661,"price":662,"rating":606,"reviews":663,"clickShare90":664,"clickShare360":665,"launchDate":666,"amazonUrl":667},"B07S7PXWC5","Flexitol Cracked Heel Balm Visible Results in 1 Day For Extremely Dry Feet & Cracked Heels Removes Hard Skin 25% Urea Medically Proven Foot Cream Suitable for Diabetics 1 x 485g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41bPe4o2BVL.jpg",21.81,9056,0.0397,0.072,"2020-03-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07S7PXWC5",{"asin":669,"title":670,"brand":557,"imageUrl":671,"price":672,"rating":574,"reviews":673,"clickShare90":674,"clickShare360":675,"launchDate":676,"amazonUrl":677},"B0058NQ3RI","Dermatonics Once Heel Balm | Long-lasting Relief for Rough Dry & Callused Feet | Paraben-free Clinically Proven Suitable for Diabetics | Visible Results in 1 Day | 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31yqyI7MPhL.jpg",6.53,1791,0.0259,0.0356,"2012-08-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0058NQ3RI",{"asin":679,"title":680,"brand":563,"imageUrl":681,"price":682,"rating":683,"reviews":684,"clickShare90":564,"clickShare360":685,"launchDate":686,"amazonUrl":687},"B0FW3XTM7G","Urea Foot Cream 60% with 2% Salicylic Acid Foot Moisturizer for Rough Cracked Heels & Dry Skin Feet Callus Remover Repair Balm Intensely Moisturising for Healthy Feet 40g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51tZeTW-pVL.jpg",5.15,4.2,61,0.0121,"2025-10-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FW3XTM7G",{"asin":689,"title":690,"brand":566,"imageUrl":691,"price":692,"rating":606,"reviews":693,"clickShare90":567,"clickShare360":685,"launchDate":694,"amazonUrl":695},"B0002QB9NE","OKeeffes Healthy Feet Jar 91g - Foot Cream for Very Dry Skin Cracked Heels and Feet | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ro7exBdmL.jpg",5.68,87370,"2010-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0002QB9NE",{"love":697,"hate":768,"returnReasons":831},[698,705,712,719,726,733,740,747,754,761],{"topic":699,"percentOfMentions":700,"verbatims":701},"Quality-Overall",0.2165,[702,703,704],"Very good cream","Decent quality","Excellent product",{"topic":706,"percentOfMentions":707,"verbatims":708},"Soft Feel",0.19690000000000002,[709,710,711],"So soft and smooth","Super soft","Soft skin",{"topic":713,"percentOfMentions":714,"verbatims":715},"Efficiency",0.10189999999999999,[716,717,718],"Works well","Really works and quickly","Quick improvement",{"topic":720,"percentOfMentions":721,"verbatims":722},"Moist\u002FDry",0.09359999999999999,[723,724,725],"it's super moisturising","has improved the dryness","Excellent for dry skin",{"topic":727,"percentOfMentions":728,"verbatims":729},"Value For Money",0.08449999999999999,[730,731,732],"Good value for money","Good value","Worth the money",{"topic":734,"percentOfMentions":735,"verbatims":736},"Advertised Vs Actual Product",0.058899999999999994,[737,738,739],"Does the job","Works exactly as hoped","Does exactly what it says",{"topic":741,"percentOfMentions":742,"verbatims":743},"Absorbency",0.0395,[744,745,746],"Easily absorbed","absorbs into my skin easily and feels soothing","Absorbs quickly",{"topic":748,"percentOfMentions":749,"verbatims":750},"Ease Of Application",0.0313,[751,752,753],"Really pleased with the results after just one application","the easy, clean-hands application is perfect","Perfect and easy to apply",{"topic":755,"percentOfMentions":756,"verbatims":757},"Smell",0.0246,[758,759,760],"acceptable scent","No strong smell","smells lovely",{"topic":762,"percentOfMentions":763,"verbatims":764},"Skin Health",0.024399999999999998,[765,766,767],"It helped heal the skin wonderfully","It works for my skin","Works well on hard skin",[769,776,782,788,795,802,808,814,821,827],{"topic":770,"percentOfMentions":771,"verbatims":772},"Functionality-Overall",0.2284,[773,774,775],"Didn't work for me","Doesnt work very well","Nothing worked for more than a week",{"topic":720,"percentOfMentions":777,"verbatims":778},0.0833,[779,780,781],"Suffered with dry flakey feet for a long time","No matter what I tried they were so dry almost painful","no moisturising or anything close to help with keeping skin soft",{"topic":727,"percentOfMentions":783,"verbatims":784},0.0741,[785,786,787],"expensive","Waste of money","not great value",{"topic":789,"percentOfMentions":790,"verbatims":791},"Thickness",0.0525,[792,793,794],"This balm is quite thick","The cream is thick","its very thin",{"topic":796,"percentOfMentions":797,"verbatims":798},"Allergies",0.037000000000000005,[799,800,801],"SEVERE ADVERSE REACTION","next day I had skin hanging off everywhere","left me with a rash",{"topic":803,"percentOfMentions":797,"verbatims":804},"Instructions\u002FUser Manual\u002FTroubleshooting",[805,806,807],"No usage instructions","The Instructions on how to apply is also not clear","Made no difference at all, no instructions so assumed rub on and leave",{"topic":809,"percentOfMentions":810,"verbatims":811},"Ingredients-Overall",0.0278,[812,813],"Doesn't have any active ingredients that make a difference at all","If you use urea you'll soon realise that this doesn't have that ingredient",{"topic":815,"percentOfMentions":816,"verbatims":817},"Hard Feel",0.024700000000000003,[818,819,820],"My heels are still hard and cracked","it hasnt made any difference to the softness of my feet","still not smooth as silk",{"topic":822,"percentOfMentions":823,"verbatims":824},"Pain Relief-Overall",0.018500000000000003,[825,826],"I was scared using it incase it nipped or hurt at all","actually my foot is more painful than before",{"topic":828,"percentOfMentions":823,"verbatims":829},"Symptom Reduction",[830],"Haven't noticed an improvement",[832,834,836,837,838,840,841,843,845],{"reason":727,"pct":833},0.16670000000000001,{"reason":835,"pct":833},"Size-Overall",{"reason":770,"pct":833},{"reason":720,"pct":777},{"reason":839,"pct":777},"Storage Capacity",{"reason":734,"pct":777},{"reason":842,"pct":777},"Strength",{"reason":844,"pct":777},"Gap\u002FHole",{"reason":803,"pct":777},[847,852,857,862,866,870,875,880,885,890],{"term":848,"volume":849,"growthQoq":850,"conversionRate":851},"flexitol heel balm",144802,0.1813,0.1795,{"term":853,"volume":854,"growthQoq":855,"conversionRate":856},"flexitol",100160,0.3574,0.1245,{"term":858,"volume":859,"growthQoq":860,"conversionRate":861},"flexitol foot cream",49299,0.1503,0.1459,{"term":161,"volume":863,"growthQoq":864,"conversionRate":865},42390,0.231,0.1142,{"term":867,"volume":868,"growthQoq":869,"conversionRate":655},"foot balm",22461,0.4457,{"term":871,"volume":872,"growthQoq":873,"conversionRate":874},"flexitol cracked heel balm",6216,0.8296,0.182,{"term":876,"volume":877,"growthQoq":878,"conversionRate":879},"flexitol hard skin and callus balm",12593,0.221,0.1169,{"term":881,"volume":882,"growthQoq":883,"conversionRate":884},"dermatonics once heel balm",6849,0.6312,0.1199,{"term":886,"volume":887,"growthQoq":888,"conversionRate":889},"heel balm for cracked heel",9624,-0.008,0.1232,{"term":891,"volume":892,"growthQoq":893,"conversionRate":894},"scholl cracked heel repair cream",8741,-0.266,0.2192,[896,903,908,914,919,924],{"title":897,"href":898,"score":899,"verdict":900,"marketSize":901,"growth90":902},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,"watch",199354.35,0.3101,{"title":904,"href":905,"score":899,"verdict":900,"marketSize":906,"growth90":907},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":909,"href":910,"score":899,"verdict":911,"marketSize":912,"growth90":913},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":915,"href":916,"score":899,"verdict":900,"marketSize":917,"growth90":918},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":920,"href":921,"score":899,"verdict":900,"marketSize":922,"growth90":923},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":925,"href":926,"score":899,"verdict":900,"marketSize":927,"growth90":928},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424]