---
title: "Heat Protection Serum — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/heat-protection-serum"
last_updated: "2026-08-09T21:17:12.867Z"
locale: en
meta:
description: "Niche score 31/100 · £35K/yr market · 36K searches/yr · £13.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £35K/yr market · 36K searches/yr · £13.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Heat Protection Serum — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **heat protection serum**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 20Conversion 76Competition 3Returns 99Price range 26Avg price 63Brand share 0Review moat 15Quality gap 38
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£13.50**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£5.71–£18.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****22,216.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£35K**
£35K/yr · 36K searches
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, heat protection serum is a £35K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **heat protection serum market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **£41K–£54K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- OLAPLEX88% - L'Oreal Paris7% - ORS5%
## **Top heat protection serum search terms**
- **olaplex no 9**9K/yr-3.3%12.7% conv. - **heat protection serum**8K/yr-9.9%2.0% conv. - **olaplex heat protection**4K/yr+15.3%7.7% conv. - **olaplex serum**4K/yr-1.3%9.2% conv. - **olaplex 9**4K/yr-4.8%13.6% conv. - **heat protection oil**3K/yr-8.4%2.4% conv. - **olaplex heat protection spray**3K/yr-55.4%5.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/heat-protection-serum/search-terms)
## **Top heat protection serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£7K40%£14K60%£21K80%£28K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Olaplex N.9 Bond Protector: Nourishing Hair Serum & Heat Protectant | Softens Nourishes & Reduces Tangle & Static | For Coily Curly Straight and Wavy 90 mL / 3.0 Fl. Oz.**OLAPLEX**£17.48**4.6★6,900 rev](https://www.amazon.co.uk/dp/B09XBZMG71) [2**Olaplex N.7 Bonding Oil: Concentrated High Shine Oil | Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control | For Coily Curly Straight and Wavy**OLAPLEX**£16.47**4.6★59,485 rev](https://www.amazon.co.uk/dp/B07VR1NDSQ) [3**LOréal Paris Hair Serum Elvive Extraordinary Oil Miracle Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml**L'Oreal Paris**£5.71**4.7★10,404 rev](https://www.amazon.co.uk/dp/B0083H8ASG) [4**ORS Olive Oil Heat Protection Hair Serum - 177 ml Infused With Coconut Oil For Restorative Shine With Frizz Free & Fast Drying Formula (packaging may vary)**ORS**£5.84**4.5★2,416 rev](https://www.amazon.co.uk/dp/B003GQQDQK) [5**Olaplex Volumizing Blow Dry Mist: Weightless Volume Body & Bounce | 450F/232C heat protection | For Coily Curly Straight and Wavy 150 mL / 5.0 Fl. Oz.**OLAPLEX**£18.20**4.1★1,257 rev](https://www.amazon.co.uk/dp/B0C6VQBFTC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olaplex Volumizing Blow Dry Mist: Weightless Volume Body & Bounce | 450F/232C heat protection | For Coily Curly Straight and Wavy 150 mL / 5.0 Fl. Oz.**OLAPLEX**£18.20**1,257 rev3y ago](https://www.amazon.co.uk/dp/B0C6VQBFTC) [**Olaplex N.9 Bond Protector: Nourishing Hair Serum & Heat Protectant | Softens Nourishes & Reduces Tangle & Static | For Coily Curly Straight and Wavy 90 mL / 3.0 Fl. Oz.**OLAPLEX**£17.48**6,900 rev4y ago](https://www.amazon.co.uk/dp/B09XBZMG71) [**Olaplex N.7 Bonding Oil: Concentrated High Shine Oil | Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control | For Coily Curly Straight and Wavy**OLAPLEX**£16.47**59,485 rev6y ago](https://www.amazon.co.uk/dp/B07VR1NDSQ) [**Olaplex N.6 Bond Smoother: Leave-In Styling Treatment | Smooths Conditions & Strengthens | Frizz Control for Up to 72 Hours | For Coily Curly Straight and Wavy 100 mL / 3.3 Fl. Oz.**OLAPLEX**£17.28**52,838 rev7y ago](https://www.amazon.co.uk/dp/B07PW4MTHV) [**LOréal Paris Hair Serum Elvive Extraordinary Oil Miracle Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml**L'Oreal Paris**£5.71**10,404 rev14y ago](https://www.amazon.co.uk/dp/B0083H8ASG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Olaplex Volumizing Blow Dry Mist: Weightless Volume Body & Bounce | 450F/232C heat protection | For Coily Curly Straight and Wavy 150 mL / 5.0 Fl. Oz.**OLAPLEX**£18.20**4.1★**▲ 92%**](https://www.amazon.co.uk/dp/B0C6VQBFTC) [**Olaplex N.9 Bond Protector: Nourishing Hair Serum & Heat Protectant | Softens Nourishes & Reduces Tangle & Static | For Coily Curly Straight and Wavy 90 mL / 3.0 Fl. Oz.**OLAPLEX**£17.48**4.6★**— 8%**](https://www.amazon.co.uk/dp/B09XBZMG71) [**ORS Olive Oil Heat Protection Hair Serum - 177 ml Infused With Coconut Oil For Restorative Shine With Frizz Free & Fast Drying Formula (packaging may vary)**ORS**£5.84**4.5★**— 4%**](https://www.amazon.co.uk/dp/B003GQQDQK) [**LOréal Paris Hair Serum Elvive Extraordinary Oil Miracle Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml**L'Oreal Paris**£5.71**4.7★**— 0%**](https://www.amazon.co.uk/dp/B0083H8ASG) [**Olaplex N.7 Bonding Oil: Concentrated High Shine Oil | Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control | For Coily Curly Straight and Wavy**OLAPLEX**£16.47**4.6★**▼ 33%**](https://www.amazon.co.uk/dp/B07VR1NDSQ)
**~~View all trending →~~**
## **What buyers say about heat protection serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“it smells divine”*
**Quality-Overall**17%
*“A good serum”*
**Soft Feel**9%
*“soft and shiny hair”*
**Value For Money**8%
*“Worth the price”*
**Hair Styling**5%
*“Make hair feel really good”*
**Moist/Dry**4%
*“it makes my blow dry last so much longer”*
**Hair Growth**4%
*“This has saved my hair”*
**Suitability Straight Hair**3%
*“makes hair look shiny”*
**Ease Of Use**3%
*“Easy to use”*
**Durability**3%
*“worth the price for how long the bottle lasts”*
### **What buyers complain about **
**Value For Money**20%
*“Expensive”*
**Moist/Dry**8%
*“if you have dry or rough hair u might need to use a bit more”*
**Quality-Overall**6%
*“Was expecting better based on the reviews”*
**Hair Related**5%
*“My hair was horrible before using it although I have been using hair masks”*
**Oily/Greasy**5%
*“They either do nothing or turn my hair into a greasy mess when I only used one drop”*
**Smell**4%
*“what I received smells like mint which is not the original scent”*
**Functionality-Overall**4%
*“the product doesnt come out”*
**Leak-Proof**3%
*“But it is glass and mine didn't come in any sort of package just in the box with the rest of my order so if not handled correctly it could smash and leak”*
**Symptom Reduction**2%
*“No effect”*
**Durability**2%
*“it ran out”*
### **Top return reasons **
**Functionality-Overall**13%
**Size-Overall**11%
**Value For Money**10%
**Advertised Vs Actual Product**8%
**Quality-Overall**8%
**Oily/Greasy**7%
**Product Condition**6%
**Defective Material/Parts**6%
**Smell**5%
**Suitability Short Hair**4%
## **Common questions**
- **Is heat protection serum profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 6 tracked products. 90-day search growth is -9.8%. Flapen's verdict: Skip it (31/100).
- **How competitive is the heat protection serum niche?**
- 3 brands and 41 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in heat protection serum?**
- Top complaints mined from reviews: Value For Money, Moist/Dry, Quality-Overall. The return rate is 0.2%.
- **What does it cost to enter the heat protection serum niche?**
- Listings span £5.71–£18.20; the average listing price is £13.50 (sweet spot $15–$100). The average incumbent carries 22,217 reviews — the moat a new listing must climb.
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