[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-uk-beauty-heat-protection-oil-for-hair":3,"research-sidebar-rollups":670},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":49,"baselines":87,"demand":92,"seasonality":341,"brandShare":354,"products":368,"feedback":432,"searchTerms":585,"related":636,"lastUpdated":35},"6abbd1b2-04b9-49f3-b2f0-360e6cf241b9","uk",{"flag":5,"name":7,"currency":8},"United Kingdom","GBP",{"nodeId":10,"label":11,"slug":12,"href":13},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":21,"newProducts360":21,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":40,"pageQuality":41,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":41},263018,198461,1.183,-0.0509,0.1207,0.9338,1,4.53,13097,10.98,5.42,15.28,7,30000,0.5714,0.0023,"heat protection oil for hair","heat-protection-oil-for-hair","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fheat-protection-oil-for-hair","Styling Products","2026-07-21T01:40:30.986585+00:00",4,3,39,[],14,0,25000,2500,3000,274500,329400,72,154,{"score":50,"verdict":51,"components":52},38,"skip",[53,58,61,65,68,70,73,78,81,84],{"key":54,"score":55,"weight":56,"raw":57},"marketSize",48,0.15,263017.58,{"key":59,"score":60,"weight":56,"raw":18},"growth",22,{"key":62,"score":63,"weight":64,"raw":19},"conversion",95,0.1,{"key":66,"score":67,"weight":56,"raw":20},"competition",6,{"key":69,"score":41,"weight":64,"raw":21},"brandShare",{"key":71,"score":72,"weight":64,"raw":22},"qualityGap",37,{"key":74,"score":75,"weight":76,"raw":77},"reviewMoat",20,0.05,13096.57,{"key":79,"score":80,"weight":64,"raw":30},"returns",99,{"key":82,"score":83,"weight":76,"raw":24},"avgPrice",42,{"key":85,"score":37,"weight":76,"raw":86},"priceRange",0.02839756592292083,{"avgRating":88,"medianPrice":89,"medianReturnRate":90,"nichesTracked":91},4.36,12.12,0.0064,27606,{"points":93,"droppedPartialWeek":340},[94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337],{"week":95,"volume":96},"2024-12-22",1313,{"week":98,"volume":99},"2024-12-29",1216,{"week":101,"volume":102},"2025-01-05",1219,{"week":104,"volume":105},"2025-01-12",983,{"week":107,"volume":108},"2025-01-19",1009,{"week":110,"volume":111},"2025-01-26",989,{"week":113,"volume":114},"2025-02-02",899,{"week":116,"volume":117},"2025-02-09",988,{"week":119,"volume":120},"2025-02-16",1027,{"week":122,"volume":123},"2025-02-23",962,{"week":125,"volume":126},"2025-03-02",1110,{"week":128,"volume":129},"2025-03-09",1015,{"week":131,"volume":132},"2025-03-16",918,{"week":134,"volume":135},"2025-03-23",785,{"week":137,"volume":138},"2025-03-30",1086,{"week":140,"volume":141},"2025-04-06",871,{"week":143,"volume":144},"2025-04-13",795,{"week":146,"volume":147},"2025-04-20",852,{"week":149,"volume":150},"2025-04-27",828,{"week":152,"volume":153},"2025-05-04",951,{"week":155,"volume":156},"2025-05-11",928,{"week":158,"volume":159},"2025-05-18",784,{"week":161,"volume":162},"2025-05-25",810,{"week":164,"volume":165},"2025-06-01",934,{"week":167,"volume":168},"2025-06-08",948,{"week":170,"volume":171},"2025-06-15",907,{"week":173,"volume":174},"2025-06-22",739,{"week":176,"volume":177},"2025-06-29",820,{"week":179,"volume":180},"2025-07-06",959,{"week":182,"volume":183},"2025-07-13",1319,{"week":185,"volume":186},"2025-07-20",910,{"week":188,"volume":189},"2025-07-27",724,{"week":191,"volume":192},"2025-08-03",711,{"week":194,"volume":195},"2025-08-10",944,{"week":197,"volume":198},"2025-08-17",830,{"week":200,"volume":201},"2025-08-24",771,{"week":203,"volume":204},"2025-08-31",972,{"week":206,"volume":207},"2025-09-07",1055,{"week":209,"volume":210},"2025-09-14",953,{"week":212,"volume":213},"2025-09-21",968,{"week":215,"volume":216},"2025-09-28",883,{"week":218,"volume":219},"2025-10-05",921,{"week":221,"volume":222},"2025-10-12",1186,{"week":224,"volume":225},"2025-10-19",971,{"week":227,"volume":228},"2025-10-26",929,{"week":230,"volume":231},"2025-11-02",977,{"week":233,"volume":234},"2025-11-09",1135,{"week":236,"volume":237},"2025-11-16",1205,{"week":239,"volume":240},"2025-11-23",1612,{"week":242,"volume":243},"2025-11-30",1527,{"week":245,"volume":246},"2025-12-07",5095,{"week":248,"volume":249},"2025-12-14",4792,{"week":251,"volume":252},"2025-12-21",6021,{"week":254,"volume":255},"2025-12-28",4406,{"week":257,"volume":258},"2026-01-04",4475,{"week":260,"volume":261},"2026-01-11",3859,{"week":263,"volume":264},"2026-01-18",3921,{"week":266,"volume":267},"2026-01-25",4009,{"week":269,"volume":270},"2026-02-01",4106,{"week":272,"volume":273},"2026-02-08",3812,{"week":275,"volume":276},"2026-02-15",3892,{"week":278,"volume":279},"2026-02-22",3699,{"week":281,"volume":282},"2026-03-01",4071,{"week":284,"volume":285},"2026-03-08",3890,{"week":287,"volume":288},"2026-03-15",4137,{"week":290,"volume":291},"2026-03-22",3598,{"week":293,"volume":294},"2026-03-29",3398,{"week":296,"volume":297},"2026-04-05",3404,{"week":299,"volume":300},"2026-04-12",3176,{"week":302,"volume":303},"2026-04-19",3730,{"week":305,"volume":306},"2026-04-26",3235,{"week":308,"volume":309},"2026-05-03",3352,{"week":311,"volume":312},"2026-05-10",3515,{"week":314,"volume":315},"2026-05-17",3660,{"week":317,"volume":318},"2026-05-24",3725,{"week":320,"volume":321},"2026-05-31",3204,{"week":323,"volume":324},"2026-06-07",4039,{"week":326,"volume":327},"2026-06-14",4076,{"week":329,"volume":330},"2026-06-21",3731,{"week":332,"volume":333},"2026-06-28",5279,{"week":335,"volume":336},"2026-07-05",3382,{"week":338,"volume":339},"2026-07-12",3132,false,[342,343,344,345,346,347,348,349,350,351,352,353],1.1988180763449525,1.135608307757374,1.125145597220079,0.989505283793129,1.089829880975741,1.1181574386827886,0.8143652113612506,0.3962942006869788,0.45213437808983303,0.46947459264212515,0.605126622430259,1.784245590171211,{"top":355,"otherBrandCount":41,"otherClickShare":41},[356,359,362,365],{"brand":357,"clickShare":358},"ghd",0.7983,{"brand":360,"clickShare":361},"Bed Head",0.0977,{"brand":363,"clickShare":364},"TIGI",0.0662,{"brand":366,"clickShare":367},"Schwarzkopf Professional",0.0378,[369,380,388,395,405,414,423],{"asin":370,"title":371,"brand":357,"imageUrl":372,"price":373,"rating":374,"reviews":375,"clickShare90":376,"clickShare360":377,"launchDate":378,"amazonUrl":379},"B017NHI25M","Ghd Bodyguard Heat Protect - Hitzeschutzspray","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31bQ-1824EL.jpg",13.61,4.6,21880,0.5664,0.6078,"2015-11-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB017NHI25M",{"asin":381,"title":382,"brand":357,"imageUrl":383,"price":26,"rating":374,"reviews":375,"clickShare90":384,"clickShare360":385,"launchDate":386,"amazonUrl":387},"B0CYQ32KBN","Ghd Bodyguard Heat Protect - Hitzeschutz für feines Haar","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31WB9qMeRqL.jpg",0.1035,0.0689,"2024-04-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CYQ32KBN",{"asin":389,"title":390,"brand":357,"imageUrl":391,"price":392,"rating":374,"reviews":375,"clickShare90":64,"clickShare360":393,"launchDate":386,"amazonUrl":394},"B0CYQ3TY46","Ghd Bodyguard Heat Protect Spray for coloured hair 120ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31+pOciTVgL.jpg",15.18,0.0873,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CYQ3TY46",{"asin":396,"title":397,"brand":360,"imageUrl":398,"price":399,"rating":400,"reviews":401,"clickShare90":361,"clickShare360":402,"launchDate":403,"amazonUrl":404},"B0G94WXHWD","Bed Head by TIGI No Fry Zone Heat Protection Spray Lightweight Mist for Styling Between Washes on Dry Hair Shields Up to 230C Frizz Control & Humidity Defence for All Hair Types 200ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ZoNNkvTFL.jpg",7.77,4.4,75,0.0402,"2025-12-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G94WXHWD",{"asin":406,"title":407,"brand":363,"imageUrl":408,"price":25,"rating":409,"reviews":410,"clickShare90":364,"clickShare360":411,"launchDate":412,"amazonUrl":413},"B08R4YZXTM","Bed Head by TIGI Some Like It Hot Heat Protection Spray Hot Tools Protectant up to 230C with Anti-Frizz Humidity Shield Thermal Defence & Smooth Finish Styling 100ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41sJOcjthIL.jpg",4.5,3749,0.086,"2021-05-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08R4YZXTM",{"asin":415,"title":416,"brand":366,"imageUrl":417,"price":418,"rating":400,"reviews":419,"clickShare90":367,"clickShare360":420,"launchDate":421,"amazonUrl":422},"B0C36P19W9","Schwarzkopf Osis+ Super Shield 300 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31D9geb1GJL.jpg",10.28,332,0.0515,"2023-04-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C36P19W9",{"asin":424,"title":425,"brand":357,"imageUrl":426,"price":427,"rating":374,"reviews":375,"clickShare90":428,"clickShare360":429,"launchDate":430,"amazonUrl":431},"B09JGZ1Y27","ghd Bodyguard Heat Protect Spray Travel Size 50 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21w4p7zNiwL.jpg",9.27,0.0284,0.0583,"2022-07-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09JGZ1Y27",{"love":433,"hate":504,"returnReasons":563},[434,441,448,455,462,469,476,483,490,497],{"topic":435,"percentOfMentions":436,"verbatims":437},"Smell",0.2662,[438,439,440],"Great fragrance","Smells amazing","the gorgeous aroma from their hair products is divine",{"topic":442,"percentOfMentions":443,"verbatims":444},"Quality-Overall",0.1329,[445,446,447],"Overall, the build quality of the bottle and spray mechanism is good,","Great hair product","Excellent Product",{"topic":449,"percentOfMentions":450,"verbatims":451},"Protection",0.0774,[452,453,454],"Excellent protection for healthy hair","Very good heat protection","Great protection",{"topic":456,"percentOfMentions":457,"verbatims":458},"Hair Styling",0.0711,[459,460,461],"its been a solid addition to my hair routine","Excellent leaves my hair extensions soft and shiny","makes my hair soft and shiny",{"topic":463,"percentOfMentions":464,"verbatims":465},"Value For Money",0.0475,[466,467,468],"Good value for money","And half the price","Good price",{"topic":470,"percentOfMentions":471,"verbatims":472},"Weight Light",0.044199999999999996,[473,474,475],"The spray is very lightweight","It's really, really lightweight","This heat protection mist is lightweight",{"topic":477,"percentOfMentions":478,"verbatims":479},"Advertised Vs Actual Product",0.0385,[480,481,482],"Product as described","Does what it says","Exactly what I wanted",{"topic":484,"percentOfMentions":485,"verbatims":486},"Soft Feel",0.0326,[487,488,489],"it seems to make my hair smoother","It leaves hair feeling softer","Very good makes your hair feel soft",{"topic":491,"percentOfMentions":492,"verbatims":493},"Ease Of Use",0.022799999999999997,[494,495,496],"Easy to use","Easy to use as its a spray bottle","which makes it enjoyable to use",{"topic":498,"percentOfMentions":499,"verbatims":500},"Brightness\u002FShine\u002FGlow",0.018799999999999997,[501,502,503],"shiny very pleased with my purchase","Added a nice shine to her hair","leaves it shiny",[505,511,517,524,531,537,544,549,553,557],{"topic":463,"percentOfMentions":506,"verbatims":507},0.1398,[508,509,510],"Pricey","its on the expensive side","which isn't great value for money",{"topic":435,"percentOfMentions":512,"verbatims":513},0.1075,[514,515,516],"Burnt smell","the smell lingers","Strong Scent",{"topic":518,"percentOfMentions":519,"verbatims":520},"Heating",0.08710000000000001,[521,522,523],"Some like it hot","it did not feel robust enough for heavier heat use","have never been able to find a heat protectant to use",{"topic":525,"percentOfMentions":526,"verbatims":527},"Hair Related",0.045700000000000005,[528,529,530],"my hair didn't look better styled than with other products I have used","Made my hair feel like cotton wool","Every time i use this my hair smells burnt",{"topic":532,"percentOfMentions":533,"verbatims":534},"Oily\u002FGreasy",0.043,[535,536],"make them greasy either","left a greasy weird film",{"topic":538,"percentOfMentions":539,"verbatims":540},"Moist\u002FDry",0.037599999999999995,[541,542,543],"It didn't provide enough moisture for me","really dries it out","It still looks quite dry",{"topic":545,"percentOfMentions":546,"verbatims":547},"Adhesion\u002FStickiness",0.0323,[548],"Sticky residue that never left your hair yuck",{"topic":550,"percentOfMentions":546,"verbatims":551},"Size-Overall",[552],"Good a lot smaller than I thought though",{"topic":477,"percentOfMentions":546,"verbatims":554},[555,556],"Product description not accurate","The description is misleading",{"topic":558,"percentOfMentions":559,"verbatims":560},"Suitability Long Hair",0.0269,[561,562],"not right for my mid length coloured\u002FHilited hair","My hair is thinning",[564,567,569,571,574,575,577,579,581,583],{"reason":565,"pct":566},"Product Condition",0.17739999999999997,{"reason":477,"pct":568},0.1452,{"reason":550,"pct":570},0.0806,{"reason":572,"pct":573},"Functionality-Overall",0.0645,{"reason":435,"pct":573},{"reason":538,"pct":576},0.0538,{"reason":545,"pct":578},0.0484,{"reason":580,"pct":578},"Suitability Straight Hair",{"reason":582,"pct":578},"Suitability Short Hair",{"reason":584,"pct":526},"Damage\u002FBurn Hair",[586,591,596,601,606,611,616,621,626,631],{"term":587,"volume":588,"growthQoq":589,"conversionRate":590},"ghd heat protect spray",92507,0.0167,0.1544,{"term":592,"volume":593,"growthQoq":594,"conversionRate":595},"dry heat protection spray",28884,-0.0813,0.041,{"term":597,"volume":598,"growthQoq":599,"conversionRate":600},"ghd bodyguard heat protect spray",17035,0.2464,0.1506,{"term":602,"volume":603,"growthQoq":604,"conversionRate":605},"bed head heat protection spray",11599,-0.1166,0.164,{"term":607,"volume":608,"growthQoq":609,"conversionRate":610},"heat protection spray for use on dry hair",6016,0.3539,0.0386,{"term":612,"volume":613,"growthQoq":614,"conversionRate":615},"dry hair heat protection spray",3966,-0.0707,0.0588,{"term":617,"volume":618,"growthQoq":619,"conversionRate":620},"aerosol heat protection spray for hair",6609,-0.3554,0.0652,{"term":622,"volume":623,"growthQoq":624,"conversionRate":625},"ghd spray",5925,0.0316,0.0771,{"term":627,"volume":628,"growthQoq":629,"conversionRate":630},"dry heat protect spray",3347,-0.0758,0.0406,{"term":632,"volume":633,"growthQoq":634,"conversionRate":635},"heat protection spray for dry hair",5433,-0.3705,0.0512,[637,644,649,655,660,665],{"title":638,"href":639,"score":640,"verdict":641,"marketSize":642,"growth90":643},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,"watch",199354.35,0.3101,{"title":645,"href":646,"score":640,"verdict":641,"marketSize":647,"growth90":648},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":650,"href":651,"score":640,"verdict":652,"marketSize":653,"growth90":654},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":656,"href":657,"score":640,"verdict":641,"marketSize":658,"growth90":659},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":661,"href":662,"score":640,"verdict":641,"marketSize":663,"growth90":664},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":666,"href":667,"score":640,"verdict":641,"marketSize":668,"growth90":669},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424,[671,678,685,692,699,702,709,716,723,730,737,744,751,758,765,772,779,785,792],{"nodeId":672,"label":673,"slug":674,"href":675,"nichesTracked":676,"marketSizeTotal":677},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":679,"label":680,"slug":681,"href":682,"nichesTracked":683,"marketSizeTotal":684},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":686,"label":687,"slug":688,"href":689,"nichesTracked":690,"marketSizeTotal":691},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":693,"label":694,"slug":695,"href":696,"nichesTracked":697,"marketSizeTotal":698},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":700,"marketSizeTotal":701},2481,653104681,{"nodeId":703,"label":704,"slug":705,"href":706,"nichesTracked":707,"marketSizeTotal":708},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":710,"label":711,"slug":712,"href":713,"nichesTracked":714,"marketSizeTotal":715},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":717,"label":718,"slug":719,"href":720,"nichesTracked":721,"marketSizeTotal":722},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":724,"label":725,"slug":726,"href":727,"nichesTracked":728,"marketSizeTotal":729},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":731,"label":732,"slug":733,"href":734,"nichesTracked":735,"marketSizeTotal":736},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":738,"label":739,"slug":740,"href":741,"nichesTracked":742,"marketSizeTotal":743},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":745,"label":746,"slug":747,"href":748,"nichesTracked":749,"marketSizeTotal":750},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":752,"label":753,"slug":754,"href":755,"nichesTracked":756,"marketSizeTotal":757},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":759,"label":760,"slug":761,"href":762,"nichesTracked":763,"marketSizeTotal":764},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":766,"label":767,"slug":768,"href":769,"nichesTracked":770,"marketSizeTotal":771},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":773,"label":774,"slug":775,"href":776,"nichesTracked":777,"marketSizeTotal":778},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":780,"label":781,"slug":782,"href":783,"nichesTracked":401,"marketSizeTotal":784},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",45125377,{"nodeId":786,"label":787,"slug":788,"href":789,"nichesTracked":790,"marketSizeTotal":791},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":793,"label":794,"slug":795,"href":796,"nichesTracked":797,"marketSizeTotal":798},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358]