[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-uk-beauty-heat-mat-for-hair-straighteners":3,"research-sidebar-rollups":890},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":54,"baselines":91,"demand":96,"seasonality":407,"brandShare":420,"products":442,"feedback":683,"searchTerms":807,"related":856,"lastUpdated":37},"ef981096b32cb7baec36d001aa909795","uk",{"flag":5,"name":7,"currency":8},"United Kingdom","GBP",{"nodeId":10,"label":11,"slug":12,"href":13},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":34,"href":35,"leafCategoryName":36,"scrapedAt":37,"brandCount":38,"brandCountYearAgo":39,"sellerCount":40,"signals":41,"avgBsr":43,"pageQuality":31,"unitsSoldMin":44,"unitsSoldAvgMin":45,"unitsSoldAvgMax":46,"revenueMin":47,"revenueMax":48,"avgBrandAgeMonths":49,"avgSellerAgeDays":50,"top20ClickShare":51,"top20BrandShare":52,"primePct":52,"oosRate":53},96341,171409,1.4063,-0.2153,0.1037,0.4979,0.5965,4.66,1967,5.42,2.52,19.1,25,20000,0.8,0.0051,0,3,"heat mat for hair straighteners","heat-mat-for-hair-straighteners","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fheat-mat-for-hair-straighteners","Styling Tools","2026-07-21T02:01:40.813228+00:00",19,15,24,[42],"low_review_barrier",113,15000,250,500,81300,108400,38,161,0.9392,1,0.0505,{"score":55,"verdict":56,"components":57},47,"skip",[58,62,65,69,72,75,78,83,86,88],{"key":59,"score":40,"weight":60,"raw":61},"marketSize",0.15,96341.11,{"key":63,"score":64,"weight":60,"raw":18},"growth",14,{"key":66,"score":67,"weight":68,"raw":19},"conversion",88,0.1,{"key":70,"score":71,"weight":60,"raw":20},"competition",59,{"key":73,"score":74,"weight":68,"raw":21},"brandShare",75,{"key":76,"score":77,"weight":68,"raw":22},"qualityGap",21,{"key":79,"score":80,"weight":81,"raw":82},"reviewMoat",45,0.05,1966.52,{"key":84,"score":85,"weight":68,"raw":30},"returns",97,{"key":87,"score":39,"weight":81,"raw":24},"avgPrice",{"key":89,"score":27,"weight":81,"raw":90},"priceRange",0.247285886610374,{"avgRating":92,"medianPrice":93,"medianReturnRate":94,"nichesTracked":95},4.36,12.12,0.0064,27606,{"points":97,"droppedPartialWeek":406},[98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,379,381,383,386,389,392,395,398,401,403],{"week":99,"volume":100},"2024-07-21",3742,{"week":102,"volume":103},"2024-07-28",2855,{"week":105,"volume":106},"2024-08-04",2379,{"week":108,"volume":109},"2024-08-11",2400,{"week":111,"volume":112},"2024-08-18",2439,{"week":114,"volume":115},"2024-08-25",3136,{"week":117,"volume":118},"2024-09-01",2827,{"week":120,"volume":121},"2024-09-08",3108,{"week":123,"volume":124},"2024-09-15",2729,{"week":126,"volume":127},"2024-09-22",2699,{"week":129,"volume":130},"2024-09-29",2637,{"week":132,"volume":133},"2024-10-06",2692,{"week":135,"volume":136},"2024-10-13",3443,{"week":138,"volume":139},"2024-10-20",2550,{"week":141,"volume":142},"2024-10-27",2454,{"week":144,"volume":145},"2024-11-03",3020,{"week":147,"volume":148},"2024-11-10",3622,{"week":150,"volume":151},"2024-11-17",3850,{"week":153,"volume":154},"2024-11-24",4832,{"week":156,"volume":157},"2024-12-01",5812,{"week":159,"volume":160},"2024-12-08",5395,{"week":162,"volume":163},"2024-12-15",5083,{"week":165,"volume":166},"2024-12-22",5478,{"week":168,"volume":169},"2024-12-29",7376,{"week":171,"volume":172},"2025-01-05",6245,{"week":174,"volume":175},"2025-01-12",4315,{"week":177,"volume":178},"2025-01-19",3484,{"week":180,"volume":181},"2025-01-26",3013,{"week":183,"volume":184},"2025-02-02",3033,{"week":186,"volume":187},"2025-02-09",3129,{"week":189,"volume":190},"2025-02-16",2828,{"week":192,"volume":193},"2025-02-23",2657,{"week":195,"volume":196},"2025-03-02",2617,{"week":198,"volume":199},"2025-03-09",2578,{"week":201,"volume":202},"2025-03-16",2368,{"week":204,"volume":205},"2025-03-23",2502,{"week":207,"volume":208},"2025-03-30",2889,{"week":210,"volume":211},"2025-04-06",2641,{"week":213,"volume":214},"2025-04-13",2174,{"week":216,"volume":217},"2025-04-20",2406,{"week":219,"volume":220},"2025-04-27",2271,{"week":222,"volume":223},"2025-05-04",2177,{"week":225,"volume":226},"2025-05-11",2386,{"week":228,"volume":229},"2025-05-18",1936,{"week":231,"volume":232},"2025-05-25",1984,{"week":234,"volume":235},"2025-06-01",2330,{"week":237,"volume":238},"2025-06-08",2486,{"week":240,"volume":241},"2025-06-15",2404,{"week":243,"volume":244},"2025-06-22",1775,{"week":246,"volume":247},"2025-06-29",2141,{"week":249,"volume":250},"2025-07-06",2106,{"week":252,"volume":253},"2025-07-13",3211,{"week":255,"volume":256},"2025-07-20",2515,{"week":258,"volume":259},"2025-07-27",2437,{"week":261,"volume":262},"2025-08-03",2075,{"week":264,"volume":265},"2025-08-10",2903,{"week":267,"volume":268},"2025-08-17",2753,{"week":270,"volume":271},"2025-08-24",2737,{"week":273,"volume":274},"2025-08-31",3269,{"week":276,"volume":277},"2025-09-07",3210,{"week":279,"volume":280},"2025-09-14",3208,{"week":282,"volume":283},"2025-09-21",3245,{"week":285,"volume":286},"2025-09-28",2929,{"week":288,"volume":289},"2025-10-05",3031,{"week":291,"volume":292},"2025-10-12",3586,{"week":294,"volume":295},"2025-10-19",2928,{"week":297,"volume":298},"2025-10-26",2815,{"week":300,"volume":301},"2025-11-02",3001,{"week":303,"volume":304},"2025-11-09",3547,{"week":306,"volume":307},"2025-11-16",4015,{"week":309,"volume":310},"2025-11-23",4833,{"week":312,"volume":313},"2025-11-30",5590,{"week":315,"volume":316},"2025-12-07",5164,{"week":318,"volume":319},"2025-12-14",5085,{"week":321,"volume":322},"2025-12-21",5727,{"week":324,"volume":325},"2025-12-28",7199,{"week":327,"volume":328},"2026-01-04",7336,{"week":330,"volume":331},"2026-01-11",4401,{"week":333,"volume":334},"2026-01-18",3621,{"week":336,"volume":337},"2026-01-25",3239,{"week":339,"volume":340},"2026-02-01",3100,{"week":342,"volume":343},"2026-02-08",2726,{"week":345,"volume":346},"2026-02-15",2773,{"week":348,"volume":349},"2026-02-22",2758,{"week":351,"volume":352},"2026-03-01",2640,{"week":354,"volume":355},"2026-03-08",2591,{"week":357,"volume":358},"2026-03-15",2900,{"week":360,"volume":361},"2026-03-22",2565,{"week":363,"volume":364},"2026-03-29",2295,{"week":366,"volume":367},"2026-04-05",2628,{"week":369,"volume":370},"2026-04-12",2711,{"week":372,"volume":373},"2026-04-19",2376,{"week":375,"volume":376},"2026-04-26",2213,{"week":378,"volume":250},"2026-05-03",{"week":380,"volume":133},"2026-05-10",{"week":382,"volume":376},"2026-05-17",{"week":384,"volume":385},"2026-05-24",2224,{"week":387,"volume":388},"2026-05-31",1964,{"week":390,"volume":391},"2026-06-07",2394,{"week":393,"volume":394},"2026-06-14",2647,{"week":396,"volume":397},"2026-06-21",2184,{"week":399,"volume":400},"2026-06-28",2005,{"week":402,"volume":220},"2026-07-05",{"week":404,"volume":405},"2026-07-12",1862,false,[408,409,410,411,412,413,414,415,416,417,418,419],1.413628725055737,0.9120748076283774,0.8229449098910886,0.769974472445796,0.6936554556209248,0.7177617624822555,0.8325795029294165,0.8490424540881872,0.9371855439422636,0.9317008304842306,1.279678365694329,1.8438857729210023,{"top":421,"otherBrandCount":440,"otherClickShare":441},[422,425,428,431,434,437],{"brand":423,"clickShare":424},"Extreme Heat",0.2245,{"brand":426,"clickShare":427},"Ryke Kukkri",0.1031,{"brand":429,"clickShare":430},"FUYOAL",0.1024,{"brand":432,"clickShare":433},"ANGENIL",0.08900000000000001,{"brand":435,"clickShare":436},"qdwq-US",0.0775,{"brand":438,"clickShare":439},"WRORUNER",0.0736,13,0.32989999999999997,[443,454,463,474,482,493,505,513,524,534,546,557,565,573,581,592,603,614,624,634,645,655,662,672],{"asin":444,"title":445,"brand":423,"imageUrl":446,"price":447,"rating":448,"reviews":449,"clickShare90":450,"clickShare360":451,"launchDate":452,"amazonUrl":453},"B01N2O7NQS","Extreme Heat Protection Safety Mat with Storage Pouch for GHD Hair Straighteners and Tongs etc (Black)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31UoVe0Y38L.jpg",3.4,4.7,188,0.1799,0.1624,"2016-11-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01N2O7NQS",{"asin":455,"title":456,"brand":426,"imageUrl":457,"price":458,"rating":448,"reviews":459,"clickShare90":427,"clickShare360":460,"launchDate":461,"amazonUrl":462},"B08292XWH8","Heat Resistant Mat for Hair Tools Silicone Heat Mat & Holder for Curling Iron Professional Portable Travel Flat Iron Mat Pad Pouch Case Cover for Countertop","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31cx2+7-9lL.jpg",3.3,7171,0.0639,"2020-02-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08292XWH8",{"asin":464,"title":465,"brand":429,"imageUrl":466,"price":467,"rating":468,"reviews":469,"clickShare90":470,"clickShare360":471,"launchDate":472,"amazonUrl":473},"B09QKN13DJ","Silicone Heat Mat for Hair Straighteners Heat Proof Protection Mat","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ZpMhkli+L.jpg",3.32,4.8,327,0.0796,0.0477,"2022-01-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09QKN13DJ",{"asin":475,"title":476,"brand":435,"imageUrl":477,"price":478,"rating":448,"reviews":479,"clickShare90":436,"clickShare360":480,"launchDate":452,"amazonUrl":481},"B01NBEUI22","Extreme Heat Protection Safety Flat Mat for GHD Hair Straighteners and Tongs (Black)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31diuokWGdL.jpg",2.9,267,0.1124,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01NBEUI22",{"asin":483,"title":484,"brand":485,"imageUrl":486,"price":487,"rating":468,"reviews":488,"clickShare90":489,"clickShare360":490,"launchDate":491,"amazonUrl":492},"B07LF68K79","ZAXOP Resistant Silicone Mat Pouch for Flat Iron Curling Iron Hot Hair Tools.(Hotpink)","ZAXOP","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51TRV9WlurL.jpg",4.77,16557,0.0578,0.0577,"2018-12-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07LF68K79",{"asin":494,"title":495,"brand":496,"imageUrl":497,"price":498,"rating":499,"reviews":500,"clickShare90":501,"clickShare360":502,"launchDate":503,"amazonUrl":504},"B0CBM14BZB","Opopark Silicone Heat Resistant Mat for Hair Straightener Curling Irons","Opopark","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41TbWn-EwgL.jpg",3.83,4.5,407,0.0556,0.0767,"2023-07-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CBM14BZB",{"asin":506,"title":507,"brand":423,"imageUrl":508,"price":25,"rating":499,"reviews":509,"clickShare90":510,"clickShare360":511,"launchDate":452,"amazonUrl":512},"B01NBEX86Z","Extreme Heat Protection Safety Flat Mat for GHD Hair Straighteners and Tongs etc (Pink)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31A9HkncQkL.jpg",204,0.0446,0.0439,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01NBEX86Z",{"asin":514,"title":515,"brand":432,"imageUrl":516,"price":517,"rating":518,"reviews":519,"clickShare90":520,"clickShare360":521,"launchDate":522,"amazonUrl":523},"B0CSD2FWXX","ANGENIL Heat Mat for Hair Straighteners Silicone Heat Resistant Mat for Mini Hair Straightener Grey Heat Proof Mat for Hair Curler Hair Curling Tongs Hair Styling Appliances 21.5 cm x 15.5 cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rb7ahksnL.jpg",5.78,4.2,3019,0.0392,0.0205,"2024-03-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CSD2FWXX",{"asin":525,"title":526,"brand":438,"imageUrl":527,"price":528,"rating":448,"reviews":529,"clickShare90":530,"clickShare360":531,"launchDate":532,"amazonUrl":533},"B0D6NMVHT5","WRORUNER Plus Size Silicone Heat Resistant Mat for Hair Straighteners Curling Irons Flat Irons and Other Hair Styling Tools Portable Hot Tools Pad Cover for Travel Vanity Salon(12.0 x 9.0)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nsZh2pMXL.jpg",6.66,624,0.0361,0.0145,"2024-07-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D6NMVHT5",{"asin":535,"title":536,"brand":537,"imageUrl":538,"price":539,"rating":540,"reviews":541,"clickShare90":542,"clickShare360":543,"launchDate":544,"amazonUrl":545},"B0D8STMKQX","Luxiremi Silicone Heat Resistant Mat for Hair Styling Tools(Pink)","Luxiremi","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41DEcqYKVHL.jpg",3.59,4.6,315,0.0359,0.1019,"2024-07-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D8STMKQX",{"asin":547,"title":548,"brand":549,"imageUrl":550,"price":551,"rating":448,"reviews":552,"clickShare90":553,"clickShare360":554,"launchDate":555,"amazonUrl":556},"B0D9D71F6H","Quccefods Heat Resistant Mat Large Silicone Hot Hair Tools Holder for Curling Irons Flat Iron Hair Straightener Mat Portable Vanity Pad Accessories\u002FOrganizer","Quccefods","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41NBQPf2BZL.jpg",8.2,507,0.0332,0.0147,"2024-09-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D9D71F6H",{"asin":558,"title":559,"brand":432,"imageUrl":560,"price":561,"rating":518,"reviews":519,"clickShare90":562,"clickShare360":563,"launchDate":522,"amazonUrl":564},"B0CSCW5S4D","ANGENIL Heat Mat for Hair Straighteners Heat Resistant Mat for Curling Iron Silicone Heat Resistant Mat for Travel Flat Iron Hair Straightener Heat Protecting Mat for Hair Curler 21.5 cm x 15.5 cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41D13ufI03L.jpg",5.23,0.0323,0.0467,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CSCW5S4D",{"asin":566,"title":526,"brand":438,"imageUrl":567,"price":568,"rating":448,"reviews":529,"clickShare90":569,"clickShare360":570,"launchDate":571,"amazonUrl":572},"B0D6NLW2CL","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413fLcXYl1L.jpg",6.61,0.025,0.0311,"2024-07-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D6NLW2CL",{"asin":574,"title":575,"brand":429,"imageUrl":576,"price":467,"rating":468,"reviews":469,"clickShare90":577,"clickShare360":578,"launchDate":579,"amazonUrl":580},"B0FNCGBY77","Silicone Heat Resistant Mat for Curling Irons Hair Straighteners Heat Proof Protection Mat for Travel Home Salon Flat Iron Hair Styling Tools(8.58X 6.2 Black)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31fcqyKteoL.jpg",0.0228,0.0161,"2025-08-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FNCGBY77",{"asin":582,"title":583,"brand":584,"imageUrl":585,"price":586,"rating":499,"reviews":587,"clickShare90":588,"clickShare360":589,"launchDate":590,"amazonUrl":591},"B0D56VSQQC","WUBAYI Heat Mat for Hair Straighteners Silicone Heat Resistant Mat for Curling Iron Flat Iron Heat Protecting Mat for Hot Hair Styling Tools","WUBAYI","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41oN+lyuGsL.jpg",4.09,147,0.0223,0.04,"2024-05-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D56VSQQC",{"asin":593,"title":594,"brand":595,"imageUrl":596,"price":597,"rating":448,"reviews":598,"clickShare90":599,"clickShare360":600,"launchDate":601,"amazonUrl":602},"B0CPSNWQLP","Large Silicone Heat Resistant Mat 12x 9 Professional Heat Mat for Curling Iron Hair Strainghtener and Styling Tool Appliances Flat Iron Mat Travel Silicone Mat for Hair Dryer Salon Tools Black","WY LIGHTING LEVEL","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31-jORiaT3L.jpg",5.02,186,0.0214,0.0174,"2023-12-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CPSNWQLP",{"asin":604,"title":605,"brand":606,"imageUrl":607,"price":608,"rating":540,"reviews":609,"clickShare90":610,"clickShare360":611,"launchDate":612,"amazonUrl":613},"B0DRV499T7","Flintronic Silicone Heat Resistant Mat Heat Resistant Silicone Mat Pouch for Curling Irons Heat Proof Protection Mat for Travel Home Salon Flat Iron Hair Styling Tools Pink","flintronic","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F318Y+jEiNfL.jpg",3.38,48,0.0209,0.0121,"2024-12-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DRV499T7",{"asin":615,"title":616,"brand":617,"imageUrl":618,"price":26,"rating":468,"reviews":619,"clickShare90":620,"clickShare360":621,"launchDate":622,"amazonUrl":623},"B00HA2ALLY","ghd Hair Straightener Heat Resistant Carry Case & Heat Mat","ghd","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31dlY+qDDWL.jpg",9264,0.0182,0.0294,"2009-03-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00HA2ALLY",{"asin":625,"title":626,"brand":432,"imageUrl":627,"price":628,"rating":540,"reviews":629,"clickShare90":630,"clickShare360":631,"launchDate":632,"amazonUrl":633},"B08TBWLZLH","ANGENIL Professional Silicone Heat Resistant Mat Pouch for Hair Straightener Curling Iron and Flat Iron Portable Travel Mat and Cover for Hair Styling Tools Grey","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51sNUkmEZWL.jpg",6.75,2970,0.0175,0.0141,"2021-02-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08TBWLZLH",{"asin":635,"title":636,"brand":637,"imageUrl":638,"price":639,"rating":468,"reviews":640,"clickShare90":641,"clickShare360":642,"launchDate":643,"amazonUrl":644},"B08S6W4RT7","Heat Resistant Silicone Mat Pouch for Curling Irons Hair Straightener Flat Irons and Other Hot Hair Tools Height 28.5cm & Width 14cm Grey","Lessmon","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41C9aDzi2vS.jpg",4.17,1947,0.0163,0.0292,"2021-01-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08S6W4RT7",{"asin":646,"title":647,"brand":648,"imageUrl":649,"price":650,"rating":31,"reviews":31,"clickShare90":651,"clickShare360":652,"launchDate":653,"amazonUrl":654},"B0H1WW8Q3S","2 PCS Heat Mat for Hair Straighteners Heat Resistant Non Slip Pad for Curling Irons and Hot Hair Styling Tools Multifunctional Non-Slip Mat Pad for Hot Hair Styling Tools","EXQUIMA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ZKJSpkUgL.jpg",4.27,0.0151,0.003,"2026-05-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0H1WW8Q3S",{"asin":656,"title":526,"brand":438,"imageUrl":657,"price":658,"rating":448,"reviews":529,"clickShare90":659,"clickShare360":660,"launchDate":532,"amazonUrl":661},"B0D6NK4PT5","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YQXtsfCrL.jpg",6.59,0.0125,0.0112,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D6NK4PT5",{"asin":663,"title":664,"brand":665,"imageUrl":666,"price":22,"rating":667,"reviews":52,"clickShare90":668,"clickShare360":669,"launchDate":670,"amazonUrl":671},"B0GJLNM3PQ","2PCS Heat Mat for Hair Straighteners Heat Resistant Non Slip Pad for Curling Irons and Hot Hair Styling Tools Flexible Countertop Protection for Home Salon Travel Use","FOEEORT","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41U6sGOxt2L.jpg",5,0.0118,0.0048,"2026-01-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GJLNM3PQ",{"asin":673,"title":674,"brand":675,"imageUrl":676,"price":677,"rating":468,"reviews":678,"clickShare90":679,"clickShare360":680,"launchDate":681,"amazonUrl":682},"B09NM482ND","Heat Resistant Silicone Mat Pouch for Hair Straightener Flat Iron & Hot Hair Tools Home & Travel Purple","JANYUEPAI","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41pBF1+1YSL.jpg",4.16,268,0.0111,0.0172,"2021-12-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09NM482ND",{"love":684,"hate":752,"returnReasons":784},[685,692,699,706,712,719,726,733,740,746],{"topic":686,"percentOfMentions":687,"verbatims":688},"Quality-Overall",0.2278,[689,690,691],"Brilliant item, works exactly as described","Excellent product","Good Quality Mat",{"topic":693,"percentOfMentions":694,"verbatims":695},"Size-Overall",0.1945,[696,697,698],"Great fit","Fits like a glove 10\u002F10","Great size mat and very useful",{"topic":700,"percentOfMentions":701,"verbatims":702},"Advertised Vs Actual Product",0.157,[703,704,705],"As advertised","As described","Exactly what I needed",{"topic":707,"percentOfMentions":68,"verbatims":708},"Value For Money",[709,710,711],"good value","Great value","Good deal",{"topic":713,"percentOfMentions":714,"verbatims":715},"Color",0.046799999999999994,[716,717,718],"cute colour","Lovely bright pink","Great colours, well made and love the fact its a pouch as well as a mat",{"topic":720,"percentOfMentions":721,"verbatims":722},"Storage Capacity",0.038,[723,724,725],"is easy to store away","Brilliant idea for storage","The fact that it is also a storage pocket",{"topic":727,"percentOfMentions":728,"verbatims":729},"Durability",0.0342,[730,731,732],"great durable quality","It lasts","It feels reliable",{"topic":734,"percentOfMentions":735,"verbatims":736},"Heating Element",0.0278,[737,738,739],"Perfect for heat protection","Protects from the heat well","Great heat pad",{"topic":741,"percentOfMentions":735,"verbatims":742},"Ease Of Use",[743,744,745],"Simple","can be easily zipped back up to a case","Amazing everyday use",{"topic":747,"percentOfMentions":748,"verbatims":749},"Compactness",0.019,[750,751],"Easy and compact to put in a suitcase too","Compact and light",[753,759,764,768,772,775,779],{"topic":693,"percentOfMentions":754,"verbatims":755},0.6071,[756,757,758],"Id recommend this mat though its larger than I thought","Its small","Very tiny",{"topic":760,"percentOfMentions":761,"verbatims":762},"Velcro Quality",0.07139999999999999,[763],"however this particular mat does not have a storage pouch or Velcro as described on Amazon",{"topic":765,"percentOfMentions":761,"verbatims":766},"Thickness",[767],"Although its a thin mat",{"topic":700,"percentOfMentions":769,"verbatims":770},0.035699999999999996,[771],"pictures not correct",{"topic":707,"percentOfMentions":769,"verbatims":773},[774],"An expensive addition",{"topic":776,"percentOfMentions":769,"verbatims":777},"Charging",[778],"I feel it was unnecessary to charge extra for the case - it could have been included in the overall price",{"topic":780,"percentOfMentions":781,"verbatims":782},"Ease Of Cleaning",0.023799999999999998,[783],"mine got dirty",[785,787,789,791,793,795,798,801,802,805],{"reason":693,"pct":786},0.5435,{"reason":686,"pct":788},0.057999999999999996,{"reason":790,"pct":788},"Defective Material\u002FParts",{"reason":700,"pct":792},0.0435,{"reason":794,"pct":792},"Thin",{"reason":796,"pct":797},"Weight Heavy",0.0362,{"reason":799,"pct":800},"Adhesion\u002FStickiness",0.028999999999999998,{"reason":727,"pct":800},{"reason":803,"pct":804},"Touch\u002FButton Controls",0.014499999999999999,{"reason":806,"pct":804},"Product Condition",[808,812,817,822,827,832,837,842,847,852],{"term":33,"volume":809,"growthQoq":810,"conversionRate":811},61589,-0.1602,0.0857,{"term":813,"volume":814,"growthQoq":815,"conversionRate":816},"heat proof mat for hair straighteners",14011,-0.2567,0.0689,{"term":818,"volume":819,"growthQoq":820,"conversionRate":821},"straighteners heat mat",14599,-0.4136,0.0714,{"term":823,"volume":824,"growthQoq":825,"conversionRate":826},"heatproof mat for hair straighteners",11806,-0.2661,0.0856,{"term":828,"volume":829,"growthQoq":830,"conversionRate":831},"hair straightener heat proof mat",7164,-0.0064,0.0832,{"term":833,"volume":834,"growthQoq":835,"conversionRate":836},"heat protection mat",7056,-0.1555,0.0559,{"term":838,"volume":839,"growthQoq":840,"conversionRate":841},"ghd heat mat",7855,-0.1277,0.0593,{"term":843,"volume":844,"growthQoq":845,"conversionRate":846},"heat resistant mat for hair straighteners",6061,-0.0938,0.0616,{"term":848,"volume":849,"growthQoq":850,"conversionRate":851},"heat mat for straighteners",7165,-0.2878,0.067,{"term":853,"volume":854,"growthQoq":855,"conversionRate":831},"heat protection mat for straighteners",5328,-0.2865,[857,864,869,875,880,885],{"title":858,"href":859,"score":860,"verdict":861,"marketSize":862,"growth90":863},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,"watch",199354.35,0.3101,{"title":865,"href":866,"score":860,"verdict":861,"marketSize":867,"growth90":868},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":870,"href":871,"score":860,"verdict":872,"marketSize":873,"growth90":874},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":876,"href":877,"score":860,"verdict":861,"marketSize":878,"growth90":879},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":881,"href":882,"score":860,"verdict":861,"marketSize":883,"growth90":884},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":886,"href":887,"score":860,"verdict":861,"marketSize":888,"growth90":889},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424,[891,898,905,912,919,922,929,936,943,950,957,964,971,978,985,992,999,1005,1012],{"nodeId":892,"label":893,"slug":894,"href":895,"nichesTracked":896,"marketSizeTotal":897},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":899,"label":900,"slug":901,"href":902,"nichesTracked":903,"marketSizeTotal":904},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":906,"label":907,"slug":908,"href":909,"nichesTracked":910,"marketSizeTotal":911},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":913,"label":914,"slug":915,"href":916,"nichesTracked":917,"marketSizeTotal":918},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":920,"marketSizeTotal":921},2481,653104681,{"nodeId":923,"label":924,"slug":925,"href":926,"nichesTracked":927,"marketSizeTotal":928},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":930,"label":931,"slug":932,"href":933,"nichesTracked":934,"marketSizeTotal":935},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":937,"label":938,"slug":939,"href":940,"nichesTracked":941,"marketSizeTotal":942},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":944,"label":945,"slug":946,"href":947,"nichesTracked":948,"marketSizeTotal":949},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":951,"label":952,"slug":953,"href":954,"nichesTracked":955,"marketSizeTotal":956},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":958,"label":959,"slug":960,"href":961,"nichesTracked":962,"marketSizeTotal":963},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":965,"label":966,"slug":967,"href":968,"nichesTracked":969,"marketSizeTotal":970},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":972,"label":973,"slug":974,"href":975,"nichesTracked":976,"marketSizeTotal":977},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":979,"label":980,"slug":981,"href":982,"nichesTracked":983,"marketSizeTotal":984},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":986,"label":987,"slug":988,"href":989,"nichesTracked":990,"marketSizeTotal":991},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":993,"label":994,"slug":995,"href":996,"nichesTracked":997,"marketSizeTotal":998},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":1000,"label":1001,"slug":1002,"href":1003,"nichesTracked":74,"marketSizeTotal":1004},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",45125377,{"nodeId":1006,"label":1007,"slug":1008,"href":1009,"nichesTracked":1010,"marketSizeTotal":1011},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":1013,"label":1014,"slug":1015,"href":1016,"nichesTracked":27,"marketSizeTotal":1017},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",1318358]