---
title: "Search terms — hand wash anti-bacterial - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hand-wash-anti-bacterial/search-terms"
last_updated: "2026-07-21T07:20:32.643Z"
locale: en
meta:
  description: "hand wash anti-bacterial clears our launch bar: a $2.0M/yr market growing +6.0% this quarter with returns at 0.1%. Data updated Jul 2026."
  "og:description": "hand wash anti-bacterial clears our launch bar: a $2.0M/yr market growing +6.0% this quarter with returns at 0.1%. Data updated Jul 2026."
  "og:title": "Search terms — hand wash anti-bacterial - Flapen"
---

# **hand wash anti-bacterial**

**Launch it**

A $2.0M/yr market growing +6.0% this quarter with returns at 0.1% — clears our launch bar.

Market size 95Growth 33Conversion 97Competition 77Returns 100Price range 30Avg price 12Brand share 7Review moat 31Quality gap 24

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****£2.0M**

£2.0M/yr · 3.3M searches

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Growth**

**Okay****+6.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,413.38**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£0.91–£21.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£4.22**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand