---
title: "Hand Wash and Hand Lotion Set — £82K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hand-wash-and-hand-lotion-set"
last_updated: "2026-08-09T21:36:39.026Z"
locale: en
meta:
description: "Niche score 44/100 · £82K/yr market · 173K searches/yr · £11.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £82K/yr market · 173K searches/yr · £11.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hand Wash and Hand Lotion Set — £82K/yr Amazon UK Niche (2026) - Flapen"
---
# **hand wash and hand lotion set**
**Skip it**
Soft demand (-20.8% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 15Conversion 52Competition 68Returns 99Price range 61Avg price 44Brand share 28Review moat 43Quality gap 33
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£3.93–£32.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.32**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,179.08**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£82K**
£82K/yr · 173K searches
**Growth**
**Bad****-20.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hand wash and hand lotion set is a £82K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hand wash and hand lotion set market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£91K–£113K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#212**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **78%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**111**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 84%
**Open market**
**10%**
- Baylis & Harding71% - THE SOMERSET TOILETRY COMPANY LIMITED8% - Pecksniff's4% - Scottish Fine Soaps3% - Enliven2% - Molton Brown2% - Open — no brand owns it (8 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 14 weeks — -20.8% search growth over the last 90 days.
3K2KApr '26Apr '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/hand-wash-and-hand-lotion-set/trend)
## **Top hand wash and hand lotion set search terms**
- **baylis and harding hand cream**37K/yr-19.0%2.7% conv. - **hand wash and hand lotion set**45K/yr-35.5%2.0% conv. - **hand soap and lotion set**17K/yr+1.5%1.7% conv. - **baylis and harding hand lotion**8K/yr-10.0%2.0% conv. - **hand wash set**11K/yr-29.0%1.7% conv. - **handwash and hand cream set**9K/yr-16.8%1.9% conv. - **hand wash and lotion set**8K/yr-15.7%1.6% conv. - **hand wash and cream set**5K/yr+23.3%3.0% conv. - **soap and hand cream sets**8K/yr-16.6%2.1% conv. - **hand soap set**6K/yr-17.5%1.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hand-wash-and-hand-lotion-set/search-terms)
## **Top hand wash and hand lotion set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£7K12%£10K16%£13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baylis & Harding The Edit Vanilla Seduction 2 Bottle Set 400 ml Hand Wash & 400 ml Hand Lotion - Vegan Friendly (Pack of 1)**Baylis & Harding**£7.67**3.8★32 rev](https://www.amazon.co.uk/dp/B0FF5B7B6P) [2**Baylis & Harding Boudoire Tropical Paradise Luxury Hand Care Gift Set (Pack of 1) - Vegan Friendly**Baylis & Harding**£6.95**4.6★73 rev](https://www.amazon.co.uk/dp/B0FBX5SHQW) [3**Baylis & Harding Goodness Oud Cedar & Amber Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly**Baylis & Harding**£9.25**4.6★5,086 rev](https://www.amazon.co.uk/dp/B09NCC7LVV) [4**Baylis & Harding Royale Garden Lavender & Rosehip Tea Luxury Hand Care Gift Set (Pack of 1) - Vegan Friendly**Baylis & Harding**£4.37**4.6★86 rev](https://www.amazon.co.uk/dp/B0FBX7288X) [5**Baylis & Harding Jojoba Vanilla & Almond Oil Luxury Hand Care Gift Set - Vegan Friendly**Baylis & Harding**£5.25**4.7★1,240 rev](https://www.amazon.co.uk/dp/B0FBX6BNL3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Neals Yard Remedies Take A Moment Citrus Gift Set Hand Wash & Hand Lotion With Essential Oils Vegan & Cruelty-Free Set of 2**Neal's Yard Remedies**£24.18**39 rev1y ago](https://www.amazon.co.uk/dp/B0FFBB44V3) [**Baylis & Harding The Edit Vanilla Seduction 2 Bottle Set 400 ml Hand Wash & 400 ml Hand Lotion - Vegan Friendly (Pack of 1)**Baylis & Harding**£7.67**32 rev1y ago](https://www.amazon.co.uk/dp/B0FF5B7B6P) [**Baylis & Harding The Edit Cherry Temptation 2 Bottle Set 400 ml Hand Wash & 400 ml Hand Lotion - Vegan Friendly (Pack of 1)**Baylis & Harding**£7.37**98 rev1y ago](https://www.amazon.co.uk/dp/B0FF58G875) [**Baylis & Harding Goodness Awaken Lime Mint & Eucalyptus Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly**Baylis & Harding**£11.36**47 rev1y ago](https://www.amazon.co.uk/dp/B0FF59SHL8) [**Baylis & Harding Boudoire Tropical Paradise Luxury Hand Care Gift Set (Pack of 1) - Vegan Friendly**Baylis & Harding**£6.95**73 rev1y ago](https://www.amazon.co.uk/dp/B0FBX5SHQW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baylis & Harding Goodness Awaken Lime Mint & Eucalyptus Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly**Baylis & Harding**£11.36**4.3★**▲ 239%**](https://www.amazon.co.uk/dp/B0FF59SHL8) [**Pecksniffs Hand Wash and Lotion Set Sandalwood & Vanilla Liquid Soap and Hand & Body Lotion Luxury Moisturizing Gift 300 ml/10.1 fl oz**Pecksniff's**£14.22**4.4★**▲ 122%**](https://www.amazon.co.uk/dp/B082J3ZYP5) [**Baylis & Harding Goodness Oud Cedar & Amber Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly**Baylis & Harding**£9.25**4.6★**▲ 90%**](https://www.amazon.co.uk/dp/B09NCC7LVV) [**Baylis & Harding Signature Peony Lychee Vanilla Hand Wash 500ml (Pack of 3) - Vegan Friendly**Baylis & Harding**£4.03**4.6★**▲ 77%**](https://www.amazon.co.uk/dp/B0DTQ9TPV9) [**Baylis & Harding Jojoba Vanilla & Almond Oil Luxury Hand Treats Gift Set - Vegan Friendly**Baylis & Harding**£4.94**4.6★**▲ 64%**](https://www.amazon.co.uk/dp/B0C7HJW12M)
**~~View all trending →~~**
## **What buyers say about hand wash and hand lotion set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**40%
*“fresh fragrance”*
**Value For Money**17%
*“Good Value”*
**Quality-Overall**11%
*“the quality has remained consistent”*
**Gifting Purpose**5%
*“Gift”*
**Moist/Dry**2%
*“keeps it hydrated”*
**Soft Feel**2%
*“feeling so soft”*
**Durability**2%
*“it held up really well”*
**Ease Of Cleaning**2%
*“Great price and clean well”*
**Advertised Vs Actual Product**2%
*“Just what we wanted”*
**Lather**1%
*“it has thick lather”*
### **What buyers complain about **
**Smell**29%
*“Bland smell”*
**Dispensing Mechanism**6%
*“cant dispense as the black pump tops arent even on it”*
**Value For Money**6%
*“waste of money”*
**Leak-Proof**5%
*“the two i received were leaking all over bottles”*
**Motor Power**4%
*“Could not use as the pump was broken off”*
**Dilute/Watery**3%
*“Very watery”*
**Lather**3%
*“Really weak and hardly lathers”*
**Moist/Dry**3%
*“nothing could help how badly this hand wash dried out my hands”*
**Quality-Overall**2%
*“bottle quality is not great”*
**Ingredients-Overall**1%
*“This body cream has a very high concentration of phenoxyethanol in it”*
### **Top return reasons **
**Size-Overall**20%
**Smell**18%
**Leak-Proof**15%
**Motor Power**9%
**Dispensing Mechanism**9%
**Defective Material/Parts**8%
**Quality-Overall**7%
**Advertised Vs Actual Product**3%
**Moist/Dry**2%
**Functionality-Overall**2%
## **Common questions**
- **Is hand wash and hand lotion set profitable to sell on Amazon United Kingdom?**
- The niche generates £82K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the hand wash and hand lotion set niche?**
- 14 brands and 111 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in hand wash and hand lotion set?**
- Top complaints mined from reviews: Smell, Dispensing Mechanism, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the hand wash and hand lotion set niche?**
- Listings span £3.93–£32.06; the average listing price is £11.32 (sweet spot $15–$100). The average incumbent carries 2,179 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)