---
title: "Products — hand soap refill - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hand-soap-refill/products"
last_updated: "2026-07-21T06:43:15.031Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 99% of clicks) — hand soap refill doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "brand-locked demand (top 5 brands take 99% of clicks) — hand soap refill doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — hand soap refill - Flapen"
---

# **hand soap refill**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 74Growth 28Conversion 96Competition 32Returns 100Price range 34Avg price 20Brand share 3Review moat 25Quality gap 42

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£836K**

£836K/yr · 832K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£3.19–£21.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+2.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,698.86**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.29**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand