---
title: "hand soap refill — £836K/yr Amazon United Kingdom Niche, Score 48/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hand-soap-refill"
last_updated: "2026-07-20T18:46:24.738Z"
locale: en
meta:
description: "brand-locked demand (top 5 brands take 99% of clicks) — hand soap refill doesn't clear our bar today. Data updated Jul 2026."
"og:description": "brand-locked demand (top 5 brands take 99% of clicks) — hand soap refill doesn't clear our bar today. Data updated Jul 2026."
"og:title": "hand soap refill — £836K/yr Amazon United Kingdom Niche, Score 48/100 - Flapen"
---
# **hand soap refill**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 74Growth 28Conversion 96Competition 32Returns 100Price range 34Avg price 20Brand share 3Review moat 25Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£836K**
£836K/yr · 832K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£3.19–£21.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+2.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,698.86**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.29**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hand soap refill is a £836K/yr Amazon United Kingdom market (832K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£729K–£911K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **165 days**
## **Competition**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 99%
**Open market**
**0%**
- by Amazon48% - Baylis & Harding26% - CAREX20% - Marcel's Green Soap3% - Carex1% - Dove1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/hand-soap-refill/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£84K20%£167K30%£251K40%£334K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Milk & Honey Hand Soap Refill 2 x 1000ml**by Amazon**£3.26**4.4★1,835 rev](https://www.amazon.co.uk/dp/B0CS62LY6P) [2**Baylis & Harding Jasmine & Apple Blossom Anti-Bacterial Hand Wash 1 litre Refill Pouch (Pack of 3) - Vegan Friendly**Baylis & Harding**£7.26**4.6★19,068 rev](https://www.amazon.co.uk/dp/B09YVJD36X) [3**Carex 2 Hour Protection Antibacterial Moisture Hand Wash Refills Liquid Hand Soap Eco Refill for Homes & Businesses Caring Hand Wash Bulk Buy Pack of 3 x 1 litre**CAREX**£7.03**4.7★3,920 rev](https://www.amazon.co.uk/dp/B07NZ7B687) [4**by Amazon Hygiene Hand Wash Refill 2 x 1000ml**by Amazon**£3.31**4.4★888 rev](https://www.amazon.co.uk/dp/B0CS6CC4VY) [5**Baylis & Harding Sweet Mandarin & Grapefruit Hand Wash 1 Litre Refill Pouch (Pack of 3) - Vegan Friendly**Baylis & Harding**£7.16**4.6★16,513 rev](https://www.amazon.co.uk/dp/B09YVJ6JRV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Aloe Vera Hand Soap Refill 2 x 1000ml**by Amazon**£3.34**473 rev1y ago](https://www.amazon.co.uk/dp/B0DDTZGSKJ) [**by Amazon Mango Hand Soap Refill 2 x 1000ml**by Amazon**£3.28**294 rev1y ago](https://www.amazon.co.uk/dp/B0DDV1XZC2) [**by Amazon Sea fragrance Hand Soap Refill 2 x 1000ml**by Amazon**£3.19**205 rev1y ago](https://www.amazon.co.uk/dp/B0DDV12HRB) [**Marcels Green Soap - Hand Soap Refill Black Pepper & Bergamot - Handwash Dispenser Refill - Microplastic-free formula - Vegan - Packaging recyclable - 500 ml**Marcel's Green Soap**£3.66**1,846 rev1y ago](https://www.amazon.co.uk/dp/B0DTHZ4J3G) [**by Amazon Ginger & Lemon Hand Soap Refill 2 x1000ml**by Amazon**£3.26**354 rev1y ago](https://www.amazon.co.uk/dp/B0DDV251TR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Sea fragrance Hand Soap Refill 2 x 1000ml**by Amazon**£3.19**4.1★**▲ 259%**](https://www.amazon.co.uk/dp/B0DDV12HRB) [**by Amazon Olive Hand Soap Refill 2 x 1000ml**by Amazon**£3.19**4.4★**▲ 111%**](https://www.amazon.co.uk/dp/B0CS612572) [**by Amazon Mango Hand Soap Refill 2 x 1000ml**by Amazon**£3.28**4.4★**▲ 79%**](https://www.amazon.co.uk/dp/B0DDV1XZC2) [**by Amazon Ginger & Lemon Hand Soap Refill 2 x1000ml**by Amazon**£3.26**4.3★**▲ 56%**](https://www.amazon.co.uk/dp/B0DDV251TR) [**Marcels Green Soap - Hand Soap Refill Black Pepper & Bergamot - Handwash Dispenser Refill - Microplastic-free formula - Vegan - Packaging recyclable - 500 ml**Marcel's Green Soap**£3.66**4.5★**▲ 47%**](https://www.amazon.co.uk/dp/B0DTHZ4J3G)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**32%
*“The fragrance is incredible”*
**Value For Money**27%
*“Great deal”*
**Quality-Overall**12%
*“Good quality hand wash”*
**Lather**3%
*“This soap lathers well, leaves my hands soft and smells lovely”*
**Eco Friendliness**3%
*“eco friendly”*
**Dispensing Mechanism**2%
*“easy to refill my soap dispenser”*
**Ease Of Use**2%
*“Easy to use”*
**Moist/Dry**2%
*“moisturized as washing hands”*
**Soft Feel**2%
*“Feels good on your hands”*
**Advertised Vs Actual Product**2%
*“Does the Job”*
### **What buyers complain about **
**Leak-Proof**37%
*“Leaked all over”*
**Smell**8%
*“different smell only”*
**Quality-Overall**7%
*“One big sloppy mess”*
**Allergies**4%
*“this one created itching, blistering and dryness”*
**Moist/Dry**3%
*“Not sure if moisturising”*
**Value For Money**3%
*“More expensive for sure”*
**Color**2%
*“Ugly blue colour”*
**Recycle/Reuse**2%
*“the pouch can't be recycled”*
**Sensitivity-Overall**2%
*“Extremely harsh on sensitive skin”*
**Functionality-Overall**2%
*“isnt working as a soap at all”*
### **Top return reasons **
**Leak-Proof**66%
**Smell**8%
**Value For Money**8%
**Defective Material/Parts**5%
**Quality-Overall**2%
**Ease Of Cleaning**2%
**Moist/Dry**1%
**Certifications**1%
**Compatibility-Overall**1%
**Stain Resistance**1%
## **Common questions**
- **Is hand soap refill profitable to sell on Amazon United Kingdom?**
- The niche generates £836K/yr across 21 tracked products. 90-day search growth is +2.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the hand soap refill niche?**
- 6 brands and 52 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in hand soap refill?**
- Top complaints mined from reviews: Leak-Proof, Smell, Quality-Overall. The return rate is 0.1%.
- **When does demand for hand soap refill peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the hand soap refill niche?**
- Listings span £3.19–£21.07; the average listing price is £7.29 (sweet spot $15–$100). The average incumbent carries 4,699 reviews — the moat a new listing must climb.
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