---
title: "Halloween Make Up — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/halloween-make-up"
last_updated: "2026-08-09T21:05:24.157Z"
locale: en
meta:
description: "Niche score 40/100 · £57K/yr market · 211K searches/yr · £9.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £57K/yr market · 211K searches/yr · £9.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Halloween Make Up — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **halloween make up**
**Skip it**
A small market ($57K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 23Conversion 35Competition 24Returns 96Price range 23Avg price 29Brand share 47Review moat 69Quality gap 68
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****733.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£9.49**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.49–£18.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£57K**
£57K/yr · 211K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, halloween make up is a £57K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween make up market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **£142K–£190K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#196**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **18.2%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **208 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **—flat
**Sellers**
**14**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**18%**
- LunarEclipse34% - CHASPA16% - SPINNE LUCAS12% - Ptesuply10% - Bowitzki6% - URAQT5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
70K50KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 235.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/halloween-make-up/trend)
## **Top halloween make up search terms**
- **halloween makeup**109K/yr+14.1%0.8% conv. - **halloween makeup kit**50K/yr+9.0%2.1% conv. - **halloween make up**30K/yr-27.4%0.3% conv. - **halloween make up kit**7K/yr-43.0%2.0% conv. - **halloween makeup adults**15K/yr-86.7%0.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/halloween-make-up/search-terms)
## **Top halloween make up products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£8K20%£11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Face Paint Halloween Makeup Kit - White Black Face Painting Kit Kids Adults with Fake Blood Scar Wax Sfx Makeup 6 Color Facepaints For Zombie Vampire Skeleton Joker Clown Body Paint**LunarEclipse**£13.44**4.3★72 rev](https://www.amazon.co.uk/dp/B0FKMPSGRS) [2**CHASPA Halloween Liquid Latex Special Effects SFX Makeup Kit for Fake Scar Wound Makeup - Scar Wax + 2 Btl Liquid Latex + 2 Btl Fake Blood + Spatula Tool + 2Pcs Stipple Sponge for Halloween Cosplay**CHASPA**£11.43**4.6★1,378 rev](https://www.amazon.co.uk/dp/B09BM6HSQM) [3**Face Paint Halloween Makeup Kit - White Black Red Face Paints Professional Adults with Fake Blood Scars tattoos 8 Color Body Painting Set For Zombie Vampire Skeleton Joker Clown Witch Cosplay**LunarEclipse**£8.16**4.5★40 rev](https://www.amazon.co.uk/dp/B0FMF1QGWW) [4**White Black Face Paint Makeup Halloween - 60g Halloween Make Up Kit Kids Adults Halloween Face Paints Kit for Children Skeleton Zombie Clown Makeup Halloween Body Paint for Fancy Dress Festivals**SPINNE LUCAS**£6.55**4.2★383 rev](https://www.amazon.co.uk/dp/B0DSRZFH96) [5**Halloween Makeup Kit Scar Wax SFX Makeup Kit Fake Blood Set Kit Includes Scar Wax 6 Colors Bruise Face Body Paint Crayon Fake Blood Spray+Dripping+Coagulated Gel Spatula Sponges Tool (Set A)**Ptesuply**£12.01**4.5★40 rev](https://www.amazon.co.uk/dp/B0FH4CS8M1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Face Paint Halloween Makeup Kit - White Black Red Face Paints Professional Adults with Fake Blood Scars tattoos 8 Color Body Painting Set For Zombie Vampire Skeleton Joker Clown Witch Cosplay**LunarEclipse**£8.16**40 rev11mo ago](https://www.amazon.co.uk/dp/B0FMF1QGWW) [**Face Paint Halloween Makeup Kit - White Black Face Painting Kit Kids Adults with Fake Blood Scar Wax Sfx Makeup 6 Color Facepaints For Zombie Vampire Skeleton Joker Clown Body Paint**LunarEclipse**£13.44**72 rev11mo ago](https://www.amazon.co.uk/dp/B0FKMPSGRS) [**Halloween Makeup Kit Scar Wax SFX Makeup Kit Fake Blood Set Kit Includes Scar Wax 6 Colors Bruise Face Body Paint Crayon Fake Blood Spray+Dripping+Coagulated Gel Spatula Sponges Tool (Set A)**Ptesuply**£12.01**40 rev1y ago](https://www.amazon.co.uk/dp/B0FH4CS8M1) [**Katiluxiya Halloween Professional Grey Black White Face Paint Face Painting Kit for Halloween Skeleton Skull Clown Cosplay SFX Special Effect and Theme Parties. (01 Color)**Katiluxiya**£4.87**23 rev1y ago](https://www.amazon.co.uk/dp/B0FCM5VDVR) [**Halloween SFX Makeup Kit Halloween Fake Blood Set with Scar Wax 8 Colours Face and Body Paint Fake Blood Dripping Realistic Washable and Safe for Halloween Stage Costumes**SOMGKINE**£5.89**67 rev1y ago](https://www.amazon.co.uk/dp/B0D9Y7LF4M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Halloween Makeup Kit Scar Wax SFX Makeup Kit Fake Blood Set Kit Includes Scar Wax 6 Colors Bruise Face Body Paint Crayon Fake Blood Spray+Dripping+Coagulated Gel Spatula Sponges Tool (Set A)**Ptesuply**£12.01**4.5★**▲ 385%**](https://www.amazon.co.uk/dp/B0FH4CS8M1) [**Katiluxiya Halloween Professional Grey Black White Face Paint Face Painting Kit for Halloween Skeleton Skull Clown Cosplay SFX Special Effect and Theme Parties. (01 Color)**Katiluxiya**£4.87**4.2★**▲ 210%**](https://www.amazon.co.uk/dp/B0FCM5VDVR) [**CHASPA Halloween Liquid Latex Special Effects SFX Makeup Kit for Fake Scar Wound Makeup - Scar Wax + 2 Btl Liquid Latex + 2 Btl Fake Blood + Spatula Tool + 2Pcs Stipple Sponge for Halloween Cosplay**CHASPA**£11.43**4.6★**▲ 138%**](https://www.amazon.co.uk/dp/B09BM6HSQM) [**White Black Face Paint Makeup Halloween - 60g Halloween Make Up Kit Kids Adults Halloween Face Paints Kit for Children Skeleton Zombie Clown Makeup Halloween Body Paint for Fancy Dress Festivals**SPINNE LUCAS**£6.55**4.2★**▲ 90%**](https://www.amazon.co.uk/dp/B0DSRZFH96) [**immetee SFX Makeup Kit Halloween Special Effect Face Body Paint Stage Makeup Face Paint Palette+3 Scar Wax+1 Fake Blood+4 Paint Brushes+1 Paint Spatula+1 Face Paint Sponge+1 Paint Palette.**immetee**£18.43**4.3★**▲ 67%**](https://www.amazon.co.uk/dp/B09G37S8G5)
**~~View all trending →~~**
## **What buyers say about halloween make up**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**18%
*“The colours were nice and bright, easy to blend and no odd smells to the paints”*
**Ease Of Use**18%
*“Easy to use”*
**Paint Quality**16%
*“Excelllent face paint Thankyou”*
**Quality-Overall**14%
*“Great product”*
**Value For Money**13%
*“Good value for money”*
**Ease Of Application**7%
*“It was really easy to apply”*
**Ease Of Cleaning**5%
*“wash off easily and super easy to clean off if they cross contaminate other colours”*
**Water Resistance**4%
*“As long as it doesn't get wet whilst your wearing it your'e all good”*
**Engraving/Paint/Sublimation**1%
*“Great paints”*
**Washability**1%
*“wash off easily”*
### **What buyers complain about **
**Color**50%
*“which was annoying as I always needed the colours that were less pigmented”*
**Quality-Overall**20%
*“Quite cheap and barely shows”*
**Coverage**20%
*“Didnt give full coverage”*
### **Top return reasons **
**Size-Overall**21%
**Quality-Overall**21%
**Functionality-Overall**21%
**Advertised Vs Actual Product**11%
**Color**5%
**Product Condition**5%
**Ease Of Cleaning**5%
**Hard Feel**5%
**Shape/Style**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is halloween make up profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the halloween make up niche?**
- 11 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in halloween make up?**
- Top complaints mined from reviews: Color, Quality-Overall, Coverage. The return rate is 0.9%.
- **When does demand for halloween make up peak?**
- Demand peaks in Oct–Nov; the busiest month runs 235.7× the quietest.
- **What does it cost to enter the halloween make up niche?**
- Listings span £3.49–£18.43; the average listing price is £9.49 (sweet spot $15–$100). The average incumbent carries 733 reviews — the moat a new listing must climb.
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