---
title: "Hairspray — £928K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hairspray"
last_updated: "2026-08-06T15:14:48.908Z"
locale: en
meta:
description: "Niche score 48/100 · £928K/yr market · 2.0M searches/yr · £3.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £928K/yr market · 2.0M searches/yr · £3.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hairspray — £928K/yr Amazon UK Niche (2026) - Flapen"
---
# **hairspray**
**Skip it**
Prices mostly outside the sweet spot ($1.21–$7.76) — this niche doesn't clear our bar today.
Market size 76Growth 24Conversion 96Competition 35Returns 100Price range 0Avg price 9Brand share 20Review moat 40Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£928K**
£928K/yr · 2.0M searches
**Review moat**
**Okay****2,510.84**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£3.40**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.21–£7.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hairspray is a £928K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hairspray market data**
- **Units sold / yr**
- **250K–300K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£850K–£1.0M**
- units × avg price
- **Conversion rate**
- **13.6%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**131**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**3%**
- Got2B30% - WELLA27% - L'Oreal Paris15% - TRESemmé11% - Wella Professionals9% - Schwarzkopf5% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.
45K35KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/hairspray/trend)
## **Top hairspray search terms**
- **hairspray**628K/yr-6.2%9.8% conv. - **hair spray**575K/yr-3.6%10.6% conv. - **hairspray women**129K/yr+5.1%11.4% conv. - **tresemme hairspray**105K/yr-11.6%6.8% conv. - **got2b glued**150K/yr-24.6%12.8% conv. - **travel hairspray**52K/yr+47.4%11.3% conv. - **hair spray for women**59K/yr-5.3%8.7% conv. - **hairspray strong hold**58K/yr-4.1%13.5% conv. - **mini hairspray**32K/yr+53.6%11.6% conv. - **travel size hairspray**34K/yr+36.3%7.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hairspray/search-terms)
## **Top hairspray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£93K20%£186K30%£278K40%£371K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**got2b Glued Blasting Freeze Hairspray 300 ml Glued Hairspray for up to 72h Ultra Strong Hold Hairspray got2b For Extreme Hairstyles Vegan Formula**Got2B**£3.57**4.7★12,525 rev](https://www.amazon.co.uk/dp/B002CB56SG) [2**Silvikrin Classic Hairspray Firm Hold 75 ml**WELLA**£1.21**4.5★625 rev](https://www.amazon.co.uk/dp/B001RYWGK0) [3**TRESemmé Extra Hold Hairspray 24-hour frizz control for a smooth finish 400 ml**TRESemmé**£3.56**4.7★676 rev](https://www.amazon.co.uk/dp/B07G5PYS6C) [4**WELLA Silvikrin Hairspray Maximum Hold 400 ml (Pack of 1)**Wella Professionals**£3.39**4.6★3,547 rev](https://www.amazon.co.uk/dp/B001GFBQO2) [5**WELLA 250 ml (Pack of 1) Shockwaves Hairspray Ultra Strong Power Hold 250ml**WELLA**£2.49**4.6★3,328 rev](https://www.amazon.co.uk/dp/B004PGD7MI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Frieda Frizz Ease Moisture Barrier Hairspray 75ml**John Frieda**£2.84**101 rev6mo ago](https://www.amazon.co.uk/dp/B0GFGJCB3J) [**Schwarzkopf Hairspray Power 250ml with Caffeine Hold Level 5 Hair Styling Hairspray for All Hair Types Long-Lasting Power Hold Vegan Formula***Schwarzkopf**£2.47**329 rev1y ago](https://www.amazon.co.uk/dp/B0DQQF334X) [**Schwarzkopf Hairspray Volume 250ml Hold Level 4 Hair Styling Hairspray for Fine Hair Volume Vegan Formula**Schwarzkopf**£2.58**317 rev1y ago](https://www.amazon.co.uk/dp/B0DQQH3PWL) [**got2b Glued Wax Stick 50g Long-Lasting Styling Wax Stick Clear Hair Wax Stick for Slick Looks On the Go Non-Greasy Hair Pomade to Tame Flyaways Strong Hold Vegan Formula***Got2B**£3.69**616 rev1y ago](https://www.amazon.co.uk/dp/B0DQDZLVJZ) [**LOréal Paris Elnett Hair Spray for Damaged Hair Strong Hold & Shine Hairspray Enriched with Ceramides Up to 48h Natural Strong Hold Protects from Hair Frizz 200ml**L'Oreal Paris**£3.23**192 rev2y ago](https://www.amazon.co.uk/dp/B0D8JGCBT2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOréal Paris Elnett Hair Spray for Dull Hair Strong Hold & Shine Hairspray Enriched with Vitamin E Up to 72h Natural Strong Hold Protects from Hair Frizz 200ml**L'Oreal Paris**£3.17**4.5★**▲ 110%**](https://www.amazon.co.uk/dp/B0D8JHL1NG) [**John Frieda Frizz Ease Moisture Barrier Hairspray 75ml**John Frieda**£2.84**4.2★**▲ 57%**](https://www.amazon.co.uk/dp/B0GFGJCB3J) [**LOréal Paris Elnett Hair Spray for Damaged Hair Strong Hold & Shine Hairspray Enriched with Ceramides Up to 48h Natural Strong Hold Protects from Hair Frizz 200ml**L'Oreal Paris**£3.23**4.5★**▲ 34%**](https://www.amazon.co.uk/dp/B0D8JGCBT2) [**Silvikrin Classic Hairspray Firm Hold 75 ml**WELLA**£1.21**4.5★**▲ 21%**](https://www.amazon.co.uk/dp/B001RYWGK0) [**Silvikrin Classic Hairspray Maximum Hold 75 ml**WELLA**£1.66**4.4★**▲ 13%**](https://www.amazon.co.uk/dp/B001RYOT14)
**~~View all trending →~~**
## **What buyers say about hairspray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Amazing quality”*
**Value For Money**12%
*“Not expensive”*
**Smell**11%
*“The fragrance is lovely too”*
**Hair Styling**8%
*“Holds hair beautifully”*
**Ease Of Use**6%
*“Very handy”*
**Advertised Vs Actual Product**6%
*“Does the job”*
**Durability**5%
*“Used this for years”*
**Size-Overall**5%
*“A handy size”*
**Adhesion/Stickiness**4%
*“Great wax stick”*
**Suitability Straight Hair**3%
*“Great for my fine hair”*
### **What buyers complain about **
**Residue**8%
*“White residue”*
**Hair Related**8%
*“Got this today absolutely rubbish does hold hair at all”*
**Smell**6%
*“I found the smell very strong”*
**Adhesion/Stickiness**6%
*“a bit sticky”*
**Quality-Overall**5%
*“Not as good as advertised”*
**Size-Overall**4%
*“Small”*
**Advertised Vs Actual Product**4%
*“Bit misleading”*
**Strength**3%
*“does not hold that strong”*
**Oily/Greasy**3%
*“Not overly keen on this, It makes your hair look greasy and not nice, had to wash my hair after use”*
**Ease Of Use**3%
*“it is very difficult to remove”*
### **Top return reasons **
**Size-Overall**24%
**Smell**11%
**Defective Material/Parts**11%
**Adhesion/Stickiness**11%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Suitability Short Hair**7%
**Functionality-Overall**5%
**Moist/Dry**3%
**Residue**3%
## **Common questions**
- **Is hairspray profitable to sell on Amazon United Kingdom?**
- The niche generates £928K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the hairspray niche?**
- 7 brands and 131 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in hairspray?**
- Top complaints mined from reviews: Residue, Hair Related, Smell. The return rate is 0.1%.
- **When does demand for hairspray peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the hairspray niche?**
- Listings span £1.21–£7.76; the average listing price is £3.40 (sweet spot $15–$100). The average incumbent carries 2,511 reviews — the moat a new listing must climb.
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