---
title: "Hair Vitamins — £834K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-vitamins"
last_updated: "2026-08-09T20:07:04.122Z"
locale: en
meta:
description: "Niche score 47/100 · £834K/yr market · 3.7M searches/yr · £11.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £834K/yr market · 3.7M searches/yr · £11.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hair Vitamins — £834K/yr Amazon UK Niche (2026) - Flapen"
---
# **hair vitamins**
**Skip it**
Soft demand (-42.9% this quarter) — this niche doesn't clear our bar today.
Market size 74Growth 4Conversion 26Competition 41Returns 100Price range 67Avg price 42Brand share 32Review moat 24Quality gap 63
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£834K**
£834K/yr · 3.7M searches
**Price range**
**Good****£3.72–£37.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.09**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,489.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-42.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair vitamins is a £834K/yr Amazon United Kingdom market (3.7M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair vitamins market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£665K–£887K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**96**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**10%**
- Nutrition Geeks55% - Regaine12% - Perfectil7% - Wellgard6% - NutriVolv5% - ALPHA014% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.9% search growth over the last 90 days.
100K60KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-vitamins/trend)
## **Top hair vitamins search terms**
- **nutrition geeks collagen**1.1M/yr-48.5%1.4% conv. - **nutrition geeks collagen glow up powder**506K/yr-37.5%0.6% conv. - **geeks collagen glow up**448K/yr-44.4%1.4% conv. - **minoxidil women hair growth**183K/yr-8.2%2.0% conv. - **collagen glow up nutrition geeks**223K/yr-65.3%1.0% conv. - **geeks collagen**124K/yr-36.0%1.8% conv. - **collagen nutrition geeks**118K/yr-44.6%1.6% conv. - **nutrition geeks collagen glow up**309K/yr-61.9%0.6% conv. - **collagen glow up**92K/yr-40.6%0.7% conv. - **hair vitamins**85K/yr-24.2%4.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-vitamins/search-terms)
## **Top hair vitamins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£83K20%£167K30%£250K40%£334K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)**Nutrition Geeks**£5.65**4.4★12,562 rev](https://www.amazon.co.uk/dp/B08XBGJMK3) [2**Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made**Nutrition Geeks**£8.11**4.5★35,574 rev](https://www.amazon.co.uk/dp/B0C9VVCL12) [3**Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men**Nutrition Geeks**£8.17**4.5★5,149 rev](https://www.amazon.co.uk/dp/B0DQQDZGCW) [4**Collagen Powder Gold Standard Bovine Collagen Peptides Powder by Wellgard - High Levels of The 8 Essential Amino Acids Collagen Supplements Halal & Kosher Made in UK**Wellgard**£15.83**4.5★21,242 rev](https://www.amazon.co.uk/dp/B07Q6YSGF9) [5**Regaine for Women 5% Minoxidil Extra Strength Scalp Foam for Hair Regrowth (2x 73ml) Scientifically Proven to Help Stop and Reverse Hereditary Female Hair Loss Revitalise Hair Follicles**Regaine**£37.68**4.0★2,507 rev](https://www.amazon.co.uk/dp/B07H79GXLT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Apple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made**Nutrition Geeks**£8.23**963 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ4VLGJC) [**Marine Collagen Powder - Glow Up Supplement for Women & Men - Skin Hair & Nail Support - Odourless & Easy to Mix - Hydrolyzed Peptides Type 1 Collagen from Fish - High Absorption (240g)**SuperSelf**£11.22**119 rev10mo ago](https://www.amazon.co.uk/dp/B0FPHYR5LG) [**Collagen Powder - Collagen Peptides Powder with Hyaluronic Acid Vitamin C & Biotin 5000mg Hydrolysed Bovine Collagen per Serving Strawberry Flavour 30 Servings (165g)**Freak Athletics**£8.31**543 rev1y ago](https://www.amazon.co.uk/dp/B0DW8K7L5V) [**Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men**Nutrition Geeks**£8.17**5,149 rev1y ago](https://www.amazon.co.uk/dp/B0DQQDZGCW) [**Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made**Nutrition Geeks**£8.11**35,574 rev3y ago](https://www.amazon.co.uk/dp/B0C9VVCL12)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Apple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made**Nutrition Geeks**£8.23**4.4★**▲ 211%**](https://www.amazon.co.uk/dp/B0GQ4VLGJC) [**Marine Collagen Powder - Glow Up Supplement for Women & Men - Skin Hair & Nail Support - Odourless & Easy to Mix - Hydrolyzed Peptides Type 1 Collagen from Fish - High Absorption (240g)**SuperSelf**£11.22**4.3★**▲ 121%**](https://www.amazon.co.uk/dp/B0FPHYR5LG) [**Marine Collagen Supplements for Women & Men 1200mg | 120 High Strength Marine Collagen Capsules | Pure Superior Type 1 Hydrolysed with Hyaluronic Acid Vitamins C E B12 Copper Zinc and Iodine**Incite Nutrition**£7.76**4.5★**▲ 108%**](https://www.amazon.co.uk/dp/B08WJ2QHFY) [**Perfectil Original Beauty Supplement for Hair Skin and Nails One-A-Day Formula 90 Unflavoured Tablets 90-Day Supply by Vitabiotics**Perfectil**£9.70**4.7★**▲ 107%**](https://www.amazon.co.uk/dp/B003C0YNKS) [**Perfectil Original Formula for Hair Skin and Nails**Perfectil**£3.72**4.5★**▲ 24%**](https://www.amazon.co.uk/dp/B0022YWF5K)
**~~View all trending →~~**
## **What buyers say about hair vitamins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Amazing quality”*
**Value For Money**11%
*“Good value for money”*
**Sleep Quality**10%
*“HELPS WITH SLEEP”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Ease Of Chewing/Swallowing**4%
*“swallowed easily”*
**Magnesium**4%
*“best magnesium”*
**Ease Of Use**4%
*“Ease of use”*
**Hair Growth**3%
*“Helps your hair grow”*
**Solubility**3%
*“dissolves easily”*
**Efficiency**3%
*“Does the job”*
### **What buyers complain about **
**Taste-Overall**7%
*“Horrible taste”*
**Functionality-Overall**7%
*“Not working properly”*
**Sleep Quality**6%
*“still cant sleep”*
**Side Effects**6%
*“However, I have had some uncomfortable side effects:”*
**Dosage**5%
*“The dosage is VERY low”*
**Size-Overall**4%
*“Theyre also tiny”*
**Magnesium**4%
*“This magnesium does not work”*
**Acid Regulator/Stomach Ache Relief**4%
*“Caused bloating”*
**Value For Money**3%
*“Too expensive”*
**Quality-Overall**3%
*“Poor quality bottles/nozzles”*
### **Top return reasons **
**Age Suitability**30%
**Functionality-Overall**10%
**Blood Pressure**8%
**Suitability Short Hair**7%
**Side Effects**5%
**Leak-Proof**4%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Certifications**3%
**Heart Health**2%
## **Common questions**
- **Is hair vitamins profitable to sell on Amazon United Kingdom?**
- The niche generates £834K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -42.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the hair vitamins niche?**
- 10 brands and 96 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in hair vitamins?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Sleep Quality. The return rate is 0.1%.
- **When does demand for hair vitamins peak?**
- Demand peaks in Mar–Apr; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the hair vitamins niche?**
- Listings span £3.72–£37.68; the average listing price is £11.09 (sweet spot $15–$100). The average incumbent carries 6,490 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)