---
title: "Hair Tongs for Short Hair — £148K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-tongs-for-short-hair"
last_updated: "2026-08-09T16:28:15.711Z"
locale: en
meta:
description: "Niche score 52/100 · £148K/yr market · 149K searches/yr · £21.56 avg price. Soft demand (-18.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £148K/yr market · 149K searches/yr · £21.56 avg price. Soft demand (-18.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Tongs for Short Hair — £148K/yr Amazon UK Niche (2026) - Flapen"
---
# **hair tongs for short hair**
**Worth a look**
Shows a sweet-spot price point ($21.56 avg), but soft demand (-18.7% this quarter) keeps it on the watch list.
Market size 32Growth 16Conversion 55Competition 80Returns 34Price range 88Avg price 91Brand share 52Review moat 39Quality gap 82
**Avg price**
**Great****£21.56**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£10.42–£103.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,595.63**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£148K**
£148K/yr · 149K searches
**Growth**
**Bad****-18.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair tongs for short hair is a £148K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair tongs for short hair market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£129K–£172K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**122**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 74%
**Open market**
**20%**
- TRESemmé28% - BaByliss14% - JAETON13% - Hoson10% - Wahl9% - WEEYUM6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-tongs-for-short-hair/trend)
## **Top hair tongs for short hair search terms**
- **hair tongs for short hair**27K/yr-7.6%3.4% conv. - **32mm curling tongs**12K/yr-16.2%5.9% conv. - **big barrel curling iron**14K/yr-5.1%2.5% conv. - **large curling tongs**11K/yr-1.6%3.2% conv. - **1.5 inch curling iron**9K/yr-36.4%3.0% conv. - **19mm curling tongs**9K/yr-23.2%4.3% conv. - **tresemme curling wand**9K/yr-4.8%7.6% conv. - **32mm curling wand**12K/yr-6.7%3.3% conv. - **32mm curling iron**5K/yr-8.9%5.0% conv. - **25mm curling wand**5K/yr+54.3%2.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-tongs-for-short-hair/search-terms)
## **Top hair tongs for short hair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£9K9%£13K12%£18K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TRESemme Large Curling Tong 32mm Ceramic Barrel For Soft Bouncy Curls and Waves Hair Curler with 3 Temperature Settings Fast Heat-Up Cool Tip Black 2805DU**TRESemmé**£18.61**4.4★590 rev](https://www.amazon.co.uk/dp/B09GFYGP6F) [2**TRESemme Defined Curls 16mm Curling Tong Ceramic-Coated Hair Curler Up to 185C Worldwide Use Black 271TU**TRESemmé**£11.08**4.3★5,767 rev](https://www.amazon.co.uk/dp/B010FPGT2W) [3**BaByliss Titanium Brilliance Curls - 32mm Hair Curler for Large Curls and Soft Waves Titanium Coating 6 Heat Settings up to 210C 2357U**BaByliss**£26.55**4.3★1,067 rev](https://www.amazon.co.uk/dp/B07TMYTLWK) [4**Curling Wand Curling Tongs 38mm Large Barrel Curling Iron with Adjustable Temperature Professional Hair Curler with Glove Dual Voltage for Long & Medium Hair**JAETON**£17.85**4.1★847 rev](https://www.amazon.co.uk/dp/B0BQQYT971) [5**Large Curling Tong 32mm Ceramic Curling Iron Wand for Soft Bouncy Curls and Waves Hair Curler LCD Display 140C-230C Fast Heat-Up for Long & Medium Hair**JAETON**£14.87**4.0★327 rev](https://www.amazon.co.uk/dp/B0D2ZRNNF2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Large Barrel Curling Tongs 38mm Ceramic Hair Curler with 14 Adjustable Temperature Big Curling Wand Iron for Soft Waves and Long-Lasting Curls Dual Voltage**YEGUBEGU**£22.87**129 rev3mo ago](https://www.amazon.co.uk/dp/B0GKSFJ5TF) [**Curling Tongs 32mm for Medium and Long Hair Professional Tourmaline Ceramic Barrel Curler Iron with Clamp Dual Voltage Adjustable Temperature Long-Lasting Results Black**MCODON**£16.71**192 rev1y ago](https://www.amazon.co.uk/dp/B0F6DF54W7) [**JAETON Curling Wand Hair Curler Curling Tongs with Clamp New Upgraded Ceramic Curling Iron Dual Voltage Adjustable Temp for Long Hair (32MM)**JAETON**£16.14**247 rev1y ago](https://www.amazon.co.uk/dp/B0FGXXN3PZ) [**JAETON Curling Wand Hair Curler Curling Tongs with Clamp New Upgraded Ceramic Curling Iron Dual Voltage Adjustable Temp for Long Hair (25MM)**JAETON**£15.65**247 rev1y ago](https://www.amazon.co.uk/dp/B0FGXWSYDG) [**32mm Curling Wand Ceramic Long Barrel 1.25 Inch Curling Wand Iron for Long Hair Dual Voltage Hair Curling Tongs**IKV**£18.91**222 rev1y ago](https://www.amazon.co.uk/dp/B0F5GZMKT3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Large Barrel Curling Tongs 38mm Ceramic Hair Curler with 14 Adjustable Temperature Big Curling Wand Iron for Soft Waves and Long-Lasting Curls Dual Voltage**YEGUBEGU**£22.87**4.4★**▲ 285%**](https://www.amazon.co.uk/dp/B0GKSFJ5TF) [**JAETON Curling Wand Hair Curler Curling Tongs with Clamp New Upgraded Ceramic Curling Iron Dual Voltage Adjustable Temp for Long Hair (32MM)**JAETON**£16.14**4.3★**▲ 150%**](https://www.amazon.co.uk/dp/B0FGXXN3PZ) [**Hoson 38mm Curling Tongs Large Barrel 1.5 Inch Long Barrel Curling Wand Dual Voltage Ceramic Tourmaline Coating with LCD Display Glove Include**Hoson**£23.52**4.1★**▲ 129%**](https://www.amazon.co.uk/dp/B098L6S189) [**JAETON Curling Wand Hair Curler Curling Tongs with Clamp New Upgraded Ceramic Curling Iron Dual Voltage Adjustable Temp for Long Hair (25MM)**JAETON**£15.65**4.3★**▲ 100%**](https://www.amazon.co.uk/dp/B0FGXWSYDG) [**Hoson 32mm Curling Tongs Professional Ceramic Tourmaline Coating Barrel 1 1/4 Inch Curling IronLCD Display with 9 Heat Setting(110 to 210 for All Hair Types Glove Include)**Hoson**£20.17**4.1★**▲ 90%**](https://www.amazon.co.uk/dp/B0C2TVVP83)
**~~View all trending →~~**
## **What buyers say about hair tongs for short hair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**36%
*“easy to handle”*
**Value For Money**17%
*“Excellent price”*
**Quality-Overall**16%
*“Excellent Quality”*
**Advertised Vs Actual Product**5%
*“Does what it says”*
**Weight Light**3%
*“not too heavy”*
**Size-Overall**3%
*“Great size”*
**Heating Element**3%
*“Heats up quickly”*
**Durability**2%
*“Durable”*
**Temperature Control**1%
*“I particularly like the wide range of temperature settings”*
**Comfort-Overall**1%
*“comfortable”*
### **What buyers complain about **
**Heating**14%
*“No temperature control”*
**Durability**12%
*“Broken”*
**Quality-Overall**8%
*“Bad quality”*
**Suitability Curly Hair**7%
*“as my hair is curly it isn't a nice curl”*
**Damage/Burn Hair**6%
*“crimped that one single piece of hair but”*
**Size-Overall**5%
*“Really disappointed in this inferior Babyliss tong the cylinder holder did not fit properly”*
**Hair Curling**5%
*“Curl doesnt hold”*
**Ease Of Use**3%
*“Hard to use”*
**Value For Money**3%
*“a waste of money for me”*
**Functionality-Overall**3%
*“doesnt work proberly”*
### **Top return reasons **
**Size-Overall**28%
**Hair Curling**16%
**Functionality-Overall**12%
**Heating**11%
**Quality-Overall**4%
**Damage/Burn Hair**4%
**Ease Of Use**3%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**3%
**Suitability Curly Hair**2%
## **Common questions**
- **Is hair tongs for short hair profitable to sell on Amazon United Kingdom?**
- The niche generates £148K/yr across 46 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the hair tongs for short hair niche?**
- 16 brands and 122 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in hair tongs for short hair?**
- Top complaints mined from reviews: Heating, Durability, Quality-Overall. The return rate is 4.3%.
- **When does demand for hair tongs for short hair peak?**
- Demand peaks in Mar; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the hair tongs for short hair niche?**
- Listings span £10.42–£103.60; the average listing price is £21.56 (sweet spot $15–$100). The average incumbent carries 2,596 reviews — the moat a new listing must climb.
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