---
title: "Hair Thickening Spray — £166K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-thickening-spray"
last_updated: "2026-08-07T14:53:21.823Z"
locale: en
meta:
description: "Niche score 46/100 · £166K/yr market · 117K searches/yr · £9.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £166K/yr market · 117K searches/yr · £9.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hair Thickening Spray — £166K/yr Amazon UK Niche (2026) - Flapen"
---
# **hair thickening spray**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 10Conversion 97Competition 39Returns 100Price range 39Avg price 29Brand share 9Review moat 58Quality gap 67
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,195.68**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£2.75–£22.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£166K**
£166K/yr · 117K searches
**Avg price**
**Okay****£9.44**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-30.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hair thickening spray is a £166K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Jun. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair thickening spray market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£118K–£142K**
- units × avg price
- **Conversion rate**
- **15.0%**
- **Avg BSR**
- **#402**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**156**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 94%
**Open market**
**2%**
- John Frieda77% - Aveda9% - Bed Head6% - MANE3% - OGX1% - HASK1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.9% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Jun · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-thickening-spray/trend)
## **Top hair thickening spray search terms**
- **hair thickening spray**42K/yr-4.1%4.5% conv. - **john frieda pro filler**36K/yr-39.0%14.2% conv. - **thickening spray**12K/yr-41.2%5.8% conv. - **john frieda thickening shampoo**6K/yr-16.7%18.1% conv. - **john frieda pro filler shampoo**3K/yr-15.8%18.6% conv. - **john frieda thickening spray**5K/yr-60.2%21.5% conv. - **john frieda pro filler thickening spray**4K/yr-62.7%25.0% conv. - **profiller john frieda**2K/yr-50.9%22.1% conv. - **pro filler for fine hair john frieda**3K/yr-64.9%20.4% conv. - **john frieda profiller**2K/yr-50.9%16.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-thickening-spray/search-terms)
## **Top hair thickening spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£17K20%£33K30%£50K40%£66K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**John Frieda PROfiller+ Thickening Spray with Heat Protection for Thin Fine Hair 150ml**John Frieda**£5.12**4.2★2,758 rev](https://www.amazon.co.uk/dp/B0BSH5XSJ4) [2**John Frieda PROfiller+ Thickening Spray 150ml for Fine Hair**John Frieda**£5.81**4.5★59 rev](https://www.amazon.co.uk/dp/B0GC6WLJL3) [3**John Frieda ProFiller+ Thickening Shampoo and Conditioner 500ml Duo Pack**John Frieda**£15.00**4.5★755 rev](https://www.amazon.co.uk/dp/B0CMXWYVWV) [4**John Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair**John Frieda**£5.56**4.6★117 rev](https://www.amazon.co.uk/dp/B0GC7SYLJ8) [5**Aveda Thickening Tonic | Hair Spray Instantly Thickens Hair | for Thin and Fine Hair | with Certified Organic Amla 100ml**Aveda**£18.97**4.4★4,375 rev](https://www.amazon.co.uk/dp/B00WAMWO2S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Frieda PROfiller+ Thickening Spray 25ml. Travel Size Hair Volume Spray for Fine Hair Root Lift Support and Styling Control**John Frieda**£2.88**33 rev4mo ago](https://www.amazon.co.uk/dp/B0GQV7H7Z4) [**John Frieda PROfiller+ Thickening Conditioner 250ml. Fine Hair Care with Volume Support and Lightweight Soft Feel**John Frieda**£5.59**93 rev6mo ago](https://www.amazon.co.uk/dp/B0GC6HVXVC) [**John Frieda Pro Filler+ Shampoo & Conditioner 500ml x2 Fine Hair**John Frieda**£19.20**31 rev6mo ago](https://www.amazon.co.uk/dp/B0GFFXXK37) [**John Frieda PROfiller+ Thickening Spray 150ml for Fine Hair**John Frieda**£5.81**59 rev6mo ago](https://www.amazon.co.uk/dp/B0GC6WLJL3) [**John Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair**John Frieda**£5.56**117 rev6mo ago](https://www.amazon.co.uk/dp/B0GC7SYLJ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**John Frieda Pro Filler+ Shampoo & Conditioner 500ml x2 Fine Hair**John Frieda**£19.20**4.5★**▲ 262%**](https://www.amazon.co.uk/dp/B0GFFXXK37) [**John Frieda Volume Lift Thickening Blow Out Spray 100ml. Fine Hair Styling Spray for Body Bounce and Root Support**John Frieda**£5.76**4.5★**▲ 211%**](https://www.amazon.co.uk/dp/B0GFGBP8S3) [**John Frieda PROfiller+ Thickening Spray 25ml. Travel Size Hair Volume Spray for Fine Hair Root Lift Support and Styling Control**John Frieda**£2.88**4.2★**▲ 167%**](https://www.amazon.co.uk/dp/B0GQV7H7Z4) [**John Frieda PROfiller+ Thickening Spray 150ml for Fine Hair**John Frieda**£5.81**4.5★**▲ 142%**](https://www.amazon.co.uk/dp/B0GC6WLJL3) [**OGX Niacinamide+ Volume Boost Spray Instant Root Lift More Volume Thicken Fine Hair 24hrs Volume and Styling Spray 233ml**OGX**£4.80**4.3★**▲ 137%**](https://www.amazon.co.uk/dp/B0G6KDSZG1)
**~~View all trending →~~**
## **What buyers say about hair thickening spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**12%
*“Lovely fragrance”*
**Quality-Overall**11%
*“Decent results”*
**Suitability Straight Hair**8%
*“Perfect for fine hair”*
**Value For Money**7%
*“Affordable”*
**Hair Styling**5%
*“easy to style — highly recommended”*
**Thickness**5%
*“It definitely adds thickness”*
**Hair Growth**5%
*“my hair has thickened”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**4%
*“easy to manage”*
**Soft Feel**4%
*“My hair feels soft”*
### **What buyers complain about **
**Value For Money**10%
*“Bit expensive”*
**Hair Related**7%
*“Makes your hair hard”*
**Smell**5%
*“Slightly alcohol-heavy scent”*
**Size-Overall**5%
*“Not fit for purpose”*
**Thickness**4%
*“perhaps a very slight thickening”*
**Functionality-Overall**4%
*“Just doesnt work”*
**Oily/Greasy**3%
*“feel a bit greasy though”*
**Quality-Overall**3%
*“The Not so good- the lift wasnt outstanding”*
**Durability**3%
*“Broken”*
**Suitability Short Hair**2%
*“Not Effective on My Thin Hair”*
### **Top return reasons **
**Color**25%
**Defective Material/Parts**19%
**Functionality-Overall**8%
**Advertised Vs Actual Product**6%
**Size-Overall**6%
**Suitability Short Hair**6%
**Smell**4%
**Damage/Burn Hair**4%
**Value For Money**4%
**Moist/Dry**3%
## **Common questions**
- **Is hair thickening spray profitable to sell on Amazon United Kingdom?**
- The niche generates £166K/yr across 25 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the hair thickening spray niche?**
- 8 brands and 156 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in hair thickening spray?**
- Top complaints mined from reviews: Value For Money, Hair Related, Smell. The return rate is 0.1%.
- **When does demand for hair thickening spray peak?**
- Demand peaks in Feb–Jun; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the hair thickening spray niche?**
- Listings span £2.75–£22.79; the average listing price is £9.44 (sweet spot $15–$100). The average incumbent carries 1,196 reviews — the moat a new listing must climb.
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