---
title: "Hair Straighteners — £5.7M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-straighteners"
last_updated: "2026-08-09T16:16:52.725Z"
locale: en
meta:
description: "Niche score 52/100 · £5.7M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £5.7M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Straighteners — £5.7M/yr Amazon UK Niche (2026) - Flapen"
---
# **hair straighteners**
**Worth a look**
Shows a $5.7M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 98Growth 22Conversion 70Competition 25Returns 74Price range 92Avg price 95Brand share 5Review moat 23Quality gap 43
**Market size**
**Incredible****£5.7M**
£5.7M/yr · 3.3M searches
**Avg price**
**Incredible****£26.52**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£11.81–£89.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****7,334.56**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hair straighteners is a £5.7M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair straighteners market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£4.0M–£5.3M**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**331**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Remington74% - BaByliss15% - Revlon3% - TRESemmé3% - ghd3% - JAETON2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.
225K175KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-straighteners/trend)
## **Top hair straighteners search terms**
- **hair straighteners**1.5M/yr-2.3%4.3% conv. - **straighteners**509K/yr-4.6%4.9% conv. - **remington hair straighteners**339K/yr-7.6%9.1% conv. - **hair straighteners for women**273K/yr-2.8%5.2% conv. - **hair straightener**169K/yr-2.6%2.8% conv. - **babyliss hair straighteners**35K/yr+101.6%4.5% conv. - **remington shine therapy hair straighteners**105K/yr+1.0%14.6% conv. - **straightener**42K/yr-11.6%2.7% conv. - **remington**46K/yr-16.3%1.2% conv. - **flat iron**31K/yr-25.1%0.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-straighteners/search-terms)
## **Top hair straighteners products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£573K20%£1.1M30%£1.7M40%£2.3M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Remington Shine Therapy Hair Straightener with Advanced Ceramic coating infused with Moroccan Argan Oil for sleek & smooth glide Floating plates Digital display 9 settings 150C230C S8500**Remington**£19.79**4.6★35,406 rev](https://www.amazon.co.uk/dp/B008BDSZFK) [2**Remington Shine Therapy Wide (45mm) Floating Plate Hair Straightener with Advanced Ceramic coating infused with Moroccan Argan Oil for sleek & smooth glide 9 settings 150C230C S8550**Remington**£25.34**4.6★35,406 rev](https://www.amazon.co.uk/dp/B07Q5HGXBV) [3![Remington Straightener [Advanced Ceramic + Almond Oil] Almond Allure (Ultra-Fast Heat Up Digital Temperature Control Curved Design for Curls & Waves Extra-Long Plates Worldwide Voltage) S4807](https://m.media-amazon.com/images/I/21fu4KN7W3L.jpg)**Remington Straightener \[Advanced Ceramic + Almond Oil\] Almond Allure (Ultra-Fast Heat Up Digital Temperature Control Curved Design for Curls & Waves Extra-Long Plates Worldwide Voltage) S4807**Remington**£16.20**4.5★414 rev](https://www.amazon.co.uk/dp/B0FKH8WM2B) [4**Remington Ceramic Hair Straightener - Slim longer length 110mm floating plates with Anti-static/Tourmaline Ionic coating for smooth glide Fast 15 second heat up Heat proof pouch Up to 230C S3500**Remington**£15.34**4.6★12,142 rev](https://www.amazon.co.uk/dp/B005BNMWQQ) [5**BaByliss Rose Lustre Hair Straighteners Ceramic SmoothGlide Plates for Sleek & FrizzFree Styling 30s Fast HeatUp (180-230C) Straightening & Smoothing Flat Iron Worldwide Use 2515DU**BaByliss**£21.71**4.5★5,539 rev](https://www.amazon.co.uk/dp/B0B94L74BG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![Remington Straightener [Advanced Ceramic + Almond Oil] Almond Allure (Ultra-Fast Heat Up Digital Temperature Control Curved Design for Curls & Waves Extra-Long Plates Worldwide Voltage) S4807](https://m.media-amazon.com/images/I/21fu4KN7W3L.jpg)**Remington Straightener \[Advanced Ceramic + Almond Oil\] Almond Allure (Ultra-Fast Heat Up Digital Temperature Control Curved Design for Curls & Waves Extra-Long Plates Worldwide Voltage) S4807**Remington**£16.20**414 rev11mo ago](https://www.amazon.co.uk/dp/B0FKH8WM2B) [**Flat Iron Hair Straightener with Floating Plates Get Shinier & Smoother Hair 14 Adjustable Temp Dual Voltage Digital Display 100C230C for All Hair Types**JAETON**£15.77**564 rev1y ago](https://www.amazon.co.uk/dp/B0DLG4FMDQ) [**ghd Original Hair Straightener & Styler (Upgraded) - For Sleek Smooth & Soft Styles with Enhanced Shine No Extreme Heat Damage - For All Hair Types - (UK Plug)**ghd**£89.25**5,515 rev2y ago](https://www.amazon.co.uk/dp/B0CCW5862B) [**Remington Slim Hair Straightener with Ceramic coating - 110mm floating plates 215C Fast 30 second heat up Worldwide voltage for travel Auto shut off S1370**Remington**£11.81**1,101 rev3y ago](https://www.amazon.co.uk/dp/B0C5RSS2ZQ) [**Revlon Smoothstay Coconut Oil-Infused Hair Straightener (25mm Triple-Coated Ceramic Plates Floating Plates with Rounded Edges Customizable Temperature up to 235C Storage Pouch Included) RVST2211P**Revlon**£16.53**2,160 rev3y ago](https://www.amazon.co.uk/dp/B0BS3SB8ZC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BaByliss Midnight Luxe Hair Straighteners - Titanium Ceramic Floating Plates for Smooth Gliding Fast 30 Second Heat Up 3 Heat Settings up to 235C Worldwide use 2516U**BaByliss**£22.62**4.4★**▲ 39%**](https://www.amazon.co.uk/dp/B08FPHF8NW) [**Flat Iron Hair Straightener with Floating Plates Get Shinier & Smoother Hair 14 Adjustable Temp Dual Voltage Digital Display 100C230C for All Hair Types**JAETON**£15.77**4.4★**▲ 37%**](https://www.amazon.co.uk/dp/B0DLG4FMDQ) [**Remington Slim Hair Straightener with Ceramic coating - 110mm floating plates 215C Fast 30 second heat up Worldwide voltage for travel Auto shut off S1370**Remington**£11.81**4.4★**▲ 33%**](https://www.amazon.co.uk/dp/B0C5RSS2ZQ) [**Revlon Smoothstay Coconut Oil-Infused Hair Straightener (25mm Triple-Coated Ceramic Plates Floating Plates with Rounded Edges Customizable Temperature up to 235C Storage Pouch Included) RVST2211P**Revlon**£16.53**4.5★**▲ 32%**](https://www.amazon.co.uk/dp/B0BS3SB8ZC) [![Remington Straightener [Advanced Ceramic + Almond Oil] Almond Allure (Ultra-Fast Heat Up Digital Temperature Control Curved Design for Curls & Waves Extra-Long Plates Worldwide Voltage) S4807](https://m.media-amazon.com/images/I/21fu4KN7W3L.jpg)**Remington Straightener \[Advanced Ceramic + Almond Oil\] Almond Allure (Ultra-Fast Heat Up Digital Temperature Control Curved Design for Curls & Waves Extra-Long Plates Worldwide Voltage) S4807**Remington**£16.20**4.5★**▲ 29%**](https://www.amazon.co.uk/dp/B0FKH8WM2B)
**~~View all trending →~~**
## **What buyers say about hair straighteners**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Reasonably priced”*
**Quality-Overall**22%
*“Amazing quality”*
**Ease Of Use**9%
*“Ease to use”*
**Weight Light**4%
*“I liked that it felt lightweight in the hand”*
**Efficiency**3%
*“Does a great job”*
**Soft Feel**3%
*“my hair feels smoother after use”*
**Advertised Vs Actual Product**3%
*“it does the job”*
**Durability**2%
*“they have not broken”*
**Brightness/Shine/Glow**2%
*“The shine works too”*
**Temperature Control**2%
*“The adjustable temperature settings are fantastic”*
### **What buyers complain about **
**Heating**16%
*“it doesnt stay heated”*
**Durability**14%
*“Will break after 2 months”*
**Quality-Overall**11%
*“Disappointing build quality”*
**Smell**6%
*“Smell of burning”*
**Damage/Burn Hair**6%
*“I done a 20min burn off again”*
**Functionality-Overall**6%
*“Just suddenly stopped working”*
**Value For Money**5%
*“Overpriced - even in the sale”*
**Size-Overall**3%
*“They are larger than expected for travel straightners”*
**Touch/Button Controls**2%
*“button keeps going red”*
**Weight Heavy**2%
*“The straightener feels a bit heavy for extended use”*
### **Top return reasons **
**Heating**19%
**Functionality-Overall**14%
**Quality-Overall**8%
**Size-Overall**8%
**Defective Material/Parts**7%
**Damage/Burn Hair**5%
**Smell**4%
**Product Condition**4%
**Advertised Vs Actual Product**3%
**Hair Curling**3%
## **Common questions**
- **Is hair straighteners profitable to sell on Amazon United Kingdom?**
- The niche generates £5.7M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the hair straighteners niche?**
- 6 brands and 331 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in hair straighteners?**
- Top complaints mined from reviews: Heating, Durability, Quality-Overall. The return rate is 2.1%.
- **When does demand for hair straighteners peak?**
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the hair straighteners niche?**
- Listings span £11.81–£89.25; the average listing price is £26.52 (sweet spot $15–$100). The average incumbent carries 7,335 reviews — the moat a new listing must climb.
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