---
title: "Trend — hair steamer - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-steamer/trend"
last_updated: "2026-08-09T20:07:54.007Z"
locale: en
meta:
  description: "Niche score 47/100 · £59K/yr market · 159K searches/yr · £37.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £59K/yr market · 159K searches/yr · £37.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — hair steamer - Flapen"
---

# **hair steamer**

**Skip it**

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Market size 15Growth 19Conversion 12Competition 45Returns 80Price range 75Avg price 95Brand share 51Review moat 59Quality gap 90

**Avg price**

**Incredible****£37.56**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£5.04–£118.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,128.9**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-12.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£59K**

£59K/yr · 159K searches

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

## Trend