---
title: "Reviews — hair relaxer - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-relaxer/reviews"
last_updated: "2026-08-09T16:23:53.202Z"
locale: en
meta:
  description: "Niche score 45/100 · £150K/yr market · 236K searches/yr · £8.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £150K/yr market · 236K searches/yr · £8.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — hair relaxer - Flapen"
---

# **hair relaxer**

**Skip it**

Prices mostly outside the sweet spot ($4.84–$14.62) — this niche doesn't clear our bar today.

Market size 32Growth 26Conversion 77Competition 27Returns 99Price range 0Avg price 24Brand share 35Review moat 75Quality gap 67

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****492.73**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£150K**

£150K/yr · 236K searches

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£8.52**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£4.84–£14.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Reviews