---
title: "Hair Relaxer — £150K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-relaxer"
last_updated: "2026-08-06T20:18:07.864Z"
locale: en
meta:
description: "Niche score 45/100 · £150K/yr market · 236K searches/yr · £8.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £150K/yr market · 236K searches/yr · £8.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hair Relaxer — £150K/yr Amazon UK Niche (2026) - Flapen"
---
# **hair relaxer**
**Skip it**
Prices mostly outside the sweet spot ($4.84–$14.62) — this niche doesn't clear our bar today.
Market size 32Growth 26Conversion 77Competition 27Returns 99Price range 0Avg price 24Brand share 35Review moat 75Quality gap 67
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****492.73**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£150K**
£150K/yr · 236K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+0.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.52**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.84–£14.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hair relaxer is a £150K/yr Amazon United Kingdom market (236K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair relaxer market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£128K–£170K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **40%**
- **Sponsored**
- **33%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**84%**
Top 20: 92%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**9%**
- African Pride39% - Generic21% - Profectiv14% - --8% - Alvies6% - Soft & Beautiful4% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-relaxer/trend)
## **Top hair relaxer search terms**
- **hair relaxer**59K/yr-4.7%4.4% conv. - **hair relaxer for black women**44K/yr+8.2%5.3% conv. - **relaxer for black hair**33K/yr+29.8%4.8% conv. - **dark and lovely hair relaxer**31K/yr-10.2%6.3% conv. - **relaxer**29K/yr-9.9%4.9% conv. - **hair relaxer for afro hair**9K/yr+2.4%5.2% conv. - **dark and lovely**7K/yr-1.9%1.9% conv. - **olive oil relaxer for black hair**7K/yr+12.2%4.2% conv. - **olive oil hair relaxer**5K/yr-9.0%5.6% conv. - **olive oil relaxer**5K/yr-16.2%4.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-relaxer/search-terms)
## **Top hair relaxer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£45K40%£60K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**African Pride Olive Miracle Conditioning Anti-Breakage Hair Relaxer 1 kit**African Pride**£6.96**4.4★1,216 rev](https://www.amazon.co.uk/dp/B005I4PND2) [2**Profectiv Mega Growth Anti Damage No Lye Hair Relaxer Regular Strength 6 Touch up**Profectiv**£10.90**4.6★940 rev](https://www.amazon.co.uk/dp/B00BRWPM1C) [3**Dark and Lovely Moisture Plus No Lye Relaxer Regular**Generic**£9.92**4.4★90 rev](https://www.amazon.co.uk/dp/B0DNDRWWKB) [4**AFRICAN PRIDE Dream Kids Olive Miracle No-Lye Relaxer - Regular**African Pride**£6.28**4.2★2,616 rev](https://www.amazon.co.uk/dp/B004D54GCQ) [5**Olive Oil Built-In Protection No-Lye Hair Relaxer Extra Strength**--**£7.64**4.4★90 rev](https://www.amazon.co.uk/dp/B0DKP4JGRB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olive Oil Hair Relaxer Normal Strength | 1 Application for Smooth Frizz-Free Hair**Alvies**£7.74**17 rev1y ago](https://www.amazon.co.uk/dp/B0DSLS572V) [**Dark and Lovely No-Lye Relaxer Normal (Regular) & Applicator brush**Generic**£10.31**23 rev1y ago](https://www.amazon.co.uk/dp/B0DP85C4W7) [**Dark and Lovely Moisture Plus No Lye Relaxer Regular**Generic**£9.92**90 rev1y ago](https://www.amazon.co.uk/dp/B0DNDRWWKB) [**Dark and Lovely No-Lye Relaxer Superl (Coarse Hair) & Applicator brush**Generic**£10.01**22 rev1y ago](https://www.amazon.co.uk/dp/B0D9YR182X) [**African Pride Olive Miracle Conditioning Anti-Breakage Hair Relaxer 1 kit x 2 Pack Bundle**Cheeky Peach**£14.62**65 rev2y ago](https://www.amazon.co.uk/dp/B0CWVN819H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ORS Olive Oil Built-In Protection Normal New Growth No-Lye Hair Relaxer**ORS**£4.84**4.5★**▲ 284%**](https://www.amazon.co.uk/dp/B00P06MX2M) [**Olive Oil Hair Relaxer Normal Strength | 1 Application for Smooth Frizz-Free Hair**Alvies**£7.74**4.7★**▲ 78%**](https://www.amazon.co.uk/dp/B0DSLS572V) [**Profectiv Mega Growth No-Lye 1 Touch Up Relaxer Kit Super**Profectiv**£7.07**4.0★**▲ 71%**](https://www.amazon.co.uk/dp/B001T8KQPQ) [**Dark and Lovely No-Lye Relaxer Normal (Regular) & Applicator brush**Generic**£10.31**4.4★**▲ 17%**](https://www.amazon.co.uk/dp/B0DP85C4W7) [**African Pride Olive Miracle Conditioning Anti-Breakage Hair Relaxer 1 kit**African Pride**£6.96**4.4★**▲ 14%**](https://www.amazon.co.uk/dp/B005I4PND2)
**~~View all trending →~~**
## **What buyers say about hair relaxer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“The quality is impressive it has a smooth”*
**Soft Feel**13%
*“Hair soft and nice”*
**Hair Styling**12%
*“Relaxed my hair so well”*
**Suitability Straight Hair**9%
*“I find this item very good for my hair”*
**Advertised Vs Actual Product**8%
*“Exactly as expected”*
**Value For Money**6%
*“Value for money”*
**Suitability Colored Hair**6%
*“Dark and lovely hair relaxer”*
**Efficiency**6%
*“Effective and nice”*
**Ease Of Use**4%
*“Very easy to use”*
**Protection**3%
*“the built-in protection is great along with the Shea butter leave in makes the hair feel very nice”*
### **What buyers complain about **
**Damage/Burn Hair**15%
*“it has burnt my hair”*
**Functionality-Overall**10%
*“It doesnt work for me”*
**Leak-Proof**10%
*“The activator bottle lid wasnt on properly and has leaked now only have have a bottle of the activator and a soggy”*
**Defective Material/Parts**10%
*“Product was damaged upon arrival”*
**Value For Money**10%
*“I wasted my money”*
**Color**10%
*“It was also a weird shade of green when I mixed the activator into the creme”*
**Suitability Colored Hair**10%
*“Besides my hair is now very dark since I used this product”*
**Suitability Winter Weather**10%
*“Come winter trying to manage my hair is a nightmare”*
**Suitability Curly Hair**5%
*“left in for too long or what coz even though it definitely straightened my afro curly hair also left it feeling all dry”*
**Moist/Dry**5%
*“left it all feeling dry/damaged especially on the ends”*
### **Top return reasons **
**Leak-Proof**52%
**Defective Material/Parts**10%
**Advertised Vs Actual Product**8%
**Ease Of Use**4%
**Suitability Short Hair**3%
**Functionality-Overall**3%
**Product Condition**3%
**Moist/Dry**2%
**Hair Related**2%
**Suitability Long Hair**2%
## **Common questions**
- **Is hair relaxer profitable to sell on Amazon United Kingdom?**
- The niche generates £150K/yr across 15 tracked products. 90-day search growth is +0.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the hair relaxer niche?**
- 9 brands and 61 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in hair relaxer?**
- Top complaints mined from reviews: Damage/Burn Hair, Functionality-Overall, Leak-Proof. The return rate is 0.2%.
- **When does demand for hair relaxer peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the hair relaxer niche?**
- Listings span £4.84–£14.62; the average listing price is £8.52 (sweet spot $15–$100). The average incumbent carries 493 reviews — the moat a new listing must climb.
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