---
title: "Hair Powder — £2.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-powder"
last_updated: "2026-08-09T17:30:10.118Z"
locale: en
meta:
description: "Niche score 50/100 · £2.1M/yr market · 1.5M searches/yr. A concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £2.1M/yr market · 1.5M searches/yr. A concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Powder — £2.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **hair powder**
**Worth a look**
Shows low returns (0.1%), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.
Market size 95Growth 15Conversion 97Competition 13Returns 100Price range 28Avg price 28Brand share 18Review moat 23Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****£2.1M**
£2.1M/yr · 1.5M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.39**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.62–£19.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****8,393.18**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-20.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, hair powder is a £2.1M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair powder market data**
- **Units sold / yr**
- **200K–250K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **£1.9M–£2.3M**
- units × avg price
- **Conversion rate**
- **15.0%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**88**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**4%**
- Slick Gorilla49% - Got2B33% - BlackMask5% - Fudge Urban4% - BASED BODYWORKS3% - AUIWQWFI3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.5% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-powder/trend)
## **Top hair powder search terms**
- **texture powder**309K/yr-18.8%8.3% conv. - **hair powder**246K/yr-17.0%13.0% conv. - **slick gorilla**190K/yr+12.3%12.0% conv. - **hair powder men**143K/yr-25.9%12.3% conv. - **hair styling powder**94K/yr-43.6%9.6% conv. - **hair texture powder**70K/yr-27.9%10.0% conv. - **based texture powder**75K/yr-33.7%2.7% conv. - **styling powder**58K/yr-45.0%10.4% conv. - **slick gorilla hair styling powder**48K/yr-20.6%24.2% conv. - **gorilla**46K/yr-13.9%1.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-powder/search-terms)
## **Top hair powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£212K20%£424K30%£637K40%£849K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Slick Gorilla Hair Styling Powder for Men Texture Powder 20g**Slick Gorilla**£9.77**4.4★32,509 rev](https://www.amazon.co.uk/dp/B06XZNJWZL) [2**got2b POWDERful Volumising Styling Powder 10 g Natural Hold Powder Hair Styling Volumising Styling Hair Powder Instant Volume from the Roots Vegan Formula**Got2B**£3.62**4.5★11,826 rev](https://www.amazon.co.uk/dp/B004S9WHUU) [3**BlackMask Texture Powder for Men Easy to Apply - Instantly Adds Texture & Volume All-Natural Ingredients Strong Hold Hair Powder for Men**BlackMask**£11.12**4.2★3,733 rev](https://www.amazon.co.uk/dp/B0DHQXZ61N) [4**Slick Gorilla Lightwork Matte Hair Clay for Men Flexible Hold 70g**Slick Gorilla**£10.60**4.4★3,024 rev](https://www.amazon.co.uk/dp/B07ZVSLYKL) [5**Fudge Urban Anti-Gravity Styling Powder for Men Invisible Volumizing Texture with Matte Look Hair Powder Men 10 g**Fudge Urban**£5.16**4.4★2,556 rev](https://www.amazon.co.uk/dp/B072THGS9W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hair Styling Powder for Men & Women 30g Texturizing & Volumizing Powder with Matte Finish Long-Lasting Strong Hold Oil-Free & Lightweight for Natural Root Lift**AUIWQWFI**£7.03**32 rev8mo ago](https://www.amazon.co.uk/dp/B0G2VNDQK5) [**Based Bodyworks Texture Powder for Hair Volumizing Styling Powder for Instant Lift Matte Finish & All-Day Hold (Lightweight Non-Greasy)**BASED BODYWORKS**£19.48**5,041 rev1y ago](https://www.amazon.co.uk/dp/B0CXLYHYHN) [**BlackMask Texture Powder for Men Easy to Apply - Instantly Adds Texture & Volume All-Natural Ingredients Strong Hold Hair Powder for Men**BlackMask**£11.12**3,733 rev1y ago](https://www.amazon.co.uk/dp/B0DHQXZ61N) [**Slick Gorilla Sea Salt Spray for Men 200ml Matte Texture Spray**Slick Gorilla**£10.66**3,816 rev5y ago](https://www.amazon.co.uk/dp/B08XL8P2V9) [**L3VEL3 Styling Powder 30g**L3**£8.03**23,427 rev5y ago](https://www.amazon.co.uk/dp/B08SNSSTPZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hair Styling Powder for Men & Women 30g Texturizing & Volumizing Powder with Matte Finish Long-Lasting Strong Hold Oil-Free & Lightweight for Natural Root Lift**AUIWQWFI**£7.03**4.6★**▲ 211%**](https://www.amazon.co.uk/dp/B0G2VNDQK5) [**BlackMask Texture Powder for Men Easy to Apply - Instantly Adds Texture & Volume All-Natural Ingredients Strong Hold Hair Powder for Men**BlackMask**£11.12**4.2★**▲ 46%**](https://www.amazon.co.uk/dp/B0DHQXZ61N) [**Slick Gorilla Clay Pomade for Men Firm Hold Matte Hair Clay 70g**Slick Gorilla**£10.67**4.1★**▲ 14%**](https://www.amazon.co.uk/dp/B07ZVYWM7T) [**got2b POWDERful Volumising Styling Powder 10 g Natural Hold Powder Hair Styling Volumising Styling Hair Powder Instant Volume from the Roots Vegan Formula**Got2B**£3.62**4.5★**— 9%**](https://www.amazon.co.uk/dp/B004S9WHUU) [**Based Bodyworks Texture Powder for Hair Volumizing Styling Powder for Instant Lift Matte Finish & All-Day Hold (Lightweight Non-Greasy)**BASED BODYWORKS**£19.48**4.4★**— 4%**](https://www.amazon.co.uk/dp/B0CXLYHYHN)
**~~View all trending →~~**
## **What buyers say about hair powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent Product”*
**Hair Styling**10%
*“Good styler, my son likes it”*
**Texture/Consistency-Overall**7%
*“Good texture”*
**Value For Money**7%
*“Good price”*
**Advertised Vs Actual Product**7%
*“Works well and as described”*
**Suitability Straight Hair**6%
*“It keeps my hair in place well”*
**Smell**5%
*“The scent is quite strong”*
**Efficiency**4%
*“it's very effective”*
**Ease Of Use**4%
*“Easy to use”*
**Durability**4%
*“Lasts the day”*
### **What buyers complain about **
**Smell**16%
*“Smells Awful”*
**Value For Money**8%
*“Too expensive”*
**Adhesion/Stickiness**7%
*“Sticky, tacky, firm hold”*
**Functionality-Overall**6%
*“Awful product stay away it run like a cracked pipe white”*
**Hair Related**6%
*“Has small sandy like particles which don't look great in your hair”*
**Moist/Dry**4%
*“Hair feels dry”*
**Oily/Greasy**4%
*“Bit greasy”*
**Quality-Overall**4%
*“Cheap trigger”*
**Leak-Proof**3%
*“However, on this occasion the product arrived minus the lid, which caused some leakage”*
**Hair Styling**2%
*“it did not help lift hair or style it”*
### **Top return reasons **
**Functionality-Overall**19%
**Advertised Vs Actual Product**10%
**Suitability Short Hair**9%
**Quality-Overall**9%
**Defective Material/Parts**6%
**Hair Related**6%
**Value For Money**4%
**Smell**3%
**Material Quality**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is hair powder profitable to sell on Amazon United Kingdom?**
- The niche generates £2.1M/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the hair powder niche?**
- 8 brands and 88 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in hair powder?**
- Top complaints mined from reviews: Smell, Value For Money, Adhesion/Stickiness. The return rate is 0.1%.
- **When does demand for hair powder peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the hair powder niche?**
- Listings span £3.62–£19.48; the average listing price is £9.39 (sweet spot $15–$100). The average incumbent carries 8,393 reviews — the moat a new listing must climb.
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