---
title: "Hair Perfume — £106K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-perfume"
last_updated: "2026-08-09T20:04:31.727Z"
locale: en
meta:
description: "Niche score 54/100 · £106K/yr market · 316K searches/yr · £14.06 avg price. Soft demand (-6.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £106K/yr market · 316K searches/yr · £14.06 avg price. Soft demand (-6.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Perfume — £106K/yr Amazon UK Niche (2026) - Flapen"
---
# **hair perfume**
**Worth a look**
Shows low returns (0.1%), but soft demand (-6.3% this quarter) keeps it on the watch list.
Market size 26Growth 22Conversion 30Competition 65Returns 99Price range 81Avg price 67Brand share 81Review moat 24Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£3.78–£67.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£14.06**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£106K**
£106K/yr · 316K searches
**Review moat**
**Bad****5,827**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, hair perfume is a £106K/yr Amazon United Kingdom market (316K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair perfume market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£84K–£112K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#164**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **80%**
- **Out of stock**
- **14.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**54%**
Top 20: 96%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**40%**
- Kitsch12% - AuraAnge12% - MCoBeauty11% - Moroccanoil11% - Baylis & Harding8% - OUAI6%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -6.3% search growth over the last 90 days.
13K8KSpike '25Black Friday '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-perfume/trend)
## **Top hair perfume search terms**
- **hair perfume**117K/yr-16.9%1.9% conv. - **hair perfume for women**57K/yr+0.3%2.3% conv. - **hair mist**43K/yr+6.3%1.6% conv. - **hair and body mist**15K/yr+52.6%0.7% conv. - **kitsch hair perfume**34K/yr-30.1%1.5% conv. - **gisou hair perfume**14K/yr-2.8%0.5% conv. - **hair mist perfume**12K/yr+8.6%1.3% conv. - **hair fragrance**9K/yr-32.6%0.7% conv. - **hair fragrance spray**4K/yr+25.5%1.9% conv. - **hair perfume mist**4K/yr-23.5%2.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-perfume/search-terms)
## **Top hair perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£6K9%£10K12%£13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AuraAnge 1Pcs Coconut Vanilla Hair Perfume and Body Spray for Women - All-Day Light Fragrance Mist for Hair & Skin - Concentrated Body Spray with Essential Oils**AuraAnge**£6.36**3.7★87 rev](https://www.amazon.co.uk/dp/B0FF1RHGGP) [2**Moroccanoil Hair and Body Fragrance Mist 30 ml**Moroccanoil**£10.88**4.4★8,960 rev](https://www.amazon.co.uk/dp/B095DDZG7V) [3**MCoBeauty Fragrance Mist - No. 4 Vanilla & Macadamia**MCoBeauty**£5.18**3.9★70 rev](https://www.amazon.co.uk/dp/B0FKD8PXNQ) [4**Baylis & Harding The Edit Vanilla Seduction Body & Hair Mist 250 ml (Pack of 1)**Baylis & Harding**£5.42**4.2★60 rev](https://www.amazon.co.uk/dp/B0F84CV23B) [5**Kitsch Hair Perfume for Women - Warm Sugar | Clean Deodorizing & Patented Odor-Eliminating Technology Hair Spray & Body Mist - Freshen Hair Body & Pillows - Pink Grapefruit & Vanilla Scent - 50mL**Kitsch**£21.77**4.5★2,482 rev](https://www.amazon.co.uk/dp/B0DXWP12C8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hair Perfume for Women Honey Peach Hair Mist Perfume Long-lasting Fragrance Relieves Dryness 2-in-1 Hair and Body Mist Fresh Hair and Body 100ml**SOLUAME**£8.84**19 rev1mo ago](https://www.amazon.co.uk/dp/B0H3KPVNWT) [**Kitsch KitschPopCharm Sets Interchangeable Charms For Hair Clips Hair Brushes | Durable Assorted Cute Charms | Compatible with KitschPopHair Accessories - Coastal Cottage 6pcs**Kitsch**£8.04**55 rev5mo ago](https://www.amazon.co.uk/dp/B0GNCJS7SB) [**MERWAVE Anti-Frizz Hair Perfume for Wavy Hair | Long-Lasting Summer Scent & Flyaway Control | Lightweight Hair Mist | 50ml | No Silicones Sulphates or Parabens**MERWAVE**£16.95**30 rev5mo ago](https://www.amazon.co.uk/dp/B0GL99H5Z6) [**2-In-1 Hair Perfume & Hair Oil - 10 Pcs Mini Hair Perfume For Women - Hair Serum For Dry Damaged Hair - Long Lasting Moisturization And Fragrance Hair Care Gift Set For All Hair Types Daily&Travel**HERBINSOLS**£4.86**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GGBRFTN5) [**Coconut Vanilla Body Spray for Women - All-Day Light Vanilla Perfume Body for Hair & Skin with Essential Oils**MrDalio**£5.70**37 rev7mo ago](https://www.amazon.co.uk/dp/B0G64N5XKY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hair Perfume for Women Honey Peach Hair Mist Perfume Long-lasting Fragrance Relieves Dryness 2-in-1 Hair and Body Mist Fresh Hair and Body 100ml**SOLUAME**£8.84**4.5★**▲ 243%**](https://www.amazon.co.uk/dp/B0H3KPVNWT) [**MERWAVE Anti-Frizz Hair Perfume for Wavy Hair | Long-Lasting Summer Scent & Flyaway Control | Lightweight Hair Mist | 50ml | No Silicones Sulphates or Parabens**MERWAVE**£16.95**4.2★**▲ 238%**](https://www.amazon.co.uk/dp/B0GL99H5Z6) [**Kitsch KitschPopCharm Sets Interchangeable Charms For Hair Clips Hair Brushes | Durable Assorted Cute Charms | Compatible with KitschPopHair Accessories - Coastal Cottage 6pcs**Kitsch**£8.04**4.7★**▲ 234%**](https://www.amazon.co.uk/dp/B0GNCJS7SB) [**Kérastase Paris Gloss Absolu Hair Mist**KÉRASTASE**£24.65**4.2★**▲ 207%**](https://www.amazon.co.uk/dp/B0FJML2DV8) [**2-In-1 Hair Perfume & Hair Oil - 10 Pcs Mini Hair Perfume For Women - Hair Serum For Dry Damaged Hair - Long Lasting Moisturization And Fragrance Hair Care Gift Set For All Hair Types Daily&Travel**HERBINSOLS**£4.86**3.5★**▲ 161%**](https://www.amazon.co.uk/dp/B0GGBRFTN5)
**~~View all trending →~~**
## **What buyers say about hair perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**34%
*“Smells lush”*
**Quality-Overall**8%
*“Surprisingly good conditioner”*
**Soft Feel**5%
*“My hair feels softer”*
**Value For Money**4%
*“Great for the price”*
**Ease Of Use**4%
*“The handle is easy for me to use”*
**Moist/Dry**3%
*“So moisturising”*
**Advertised Vs Actual Product**2%
*“as advertised”*
**Hair Growth**2%
*“revive my hair”*
**Hair Styling**2%
*“I imagine it would be really useful for people who use straighteners regularly”*
**Suitability Curly Hair**2%
*“naturally curly hair”*
### **What buyers complain about **
**Smell**22%
*“No lasting smell”*
**Value For Money**9%
*“Expensive”*
**Hair Related**6%
*“a truly horrific hair damaging product”*
**Durability**5%
*“Breaks”*
**Functionality-Overall**4%
*“it simply stopped working”*
**Oily/Greasy**3%
*“it also made my hair greasy”*
**Moist/Dry**3%
*“nothing that helped any dryness”*
**Size-Overall**3%
*“although it is quite large”*
**Advertised Vs Actual Product**3%
*“not the same as the pictures”*
**Quality-Overall**3%
*“it needs to be a far better product”*
### **Top return reasons **
**Smell**44%
**Leak-Proof**9%
**Size-Overall**8%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Functionality-Overall**4%
**Motor Power**3%
**Quality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is hair perfume profitable to sell on Amazon United Kingdom?**
- The niche generates £106K/yr across 35 tracked products. 5 of 18 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the hair perfume niche?**
- 25 brands and 84 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in hair perfume?**
- Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 0.1%.
- **When does demand for hair perfume peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the hair perfume niche?**
- Listings span £3.78–£67.18; the average listing price is £14.06 (sweet spot $15–$100). The average incumbent carries 5,827 reviews — the moat a new listing must climb.
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