---
title: "Hair Oil — £846K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-oil"
last_updated: "2026-08-09T16:24:18.535Z"
locale: en
meta:
description: "Niche score 49/100 · £846K/yr market · 1.6M searches/yr · £7.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £846K/yr market · 1.6M searches/yr · £7.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hair Oil — £846K/yr Amazon UK Niche (2026) - Flapen"
---
# **hair oil**
**Skip it**
Soft demand (-11.5% this quarter) — this niche doesn't clear our bar today.
Market size 75Growth 19Conversion 75Competition 43Returns 99Price range 23Avg price 21Brand share 47Review moat 20Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£846K**
£846K/yr · 1.6M searches
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****£2.03–£18.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£7.49**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****13,987.95**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair oil is a £846K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair oil market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£749K–£936K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**153**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**19%**
- L'Oreal Paris25% - OGX24% - Pantene14% - Nature Spell7% - Moroccanoil6% - OLAPLEX5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.
60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Nov · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-oil/trend)
## **Top hair oil search terms**
- **hair oil**1.2M/yr-13.8%5.6% conv. - **hair oil for dry damaged hair**79K/yr+37.2%7.5% conv. - **pantene hair oil**45K/yr+6.4%10.1% conv. - **hair oil for frizzy hair**23K/yr+7.9%5.6% conv. - **curly hair oil**25K/yr-13.0%3.6% conv. - **oil for hair**24K/yr-25.8%4.3% conv. - **oil hair**21K/yr-7.3%3.9% conv. - **hair oil for curly hair**22K/yr+8.8%4.1% conv. - **hair oils**23K/yr-22.8%1.8% conv. - **hair oul**19K/yr-13.5%6.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-oil/search-terms)
## **Top hair oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£85K20%£169K30%£254K40%£338K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris Hair Serum Elvive Extraordinary Oil Miracle Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml**L'Oreal Paris**£5.71**4.7★10,404 rev](https://www.amazon.co.uk/dp/B0083H8ASG) [2**OGX Argan Oil of Morocco Extra Penetrating Hair Oil for Dry and Damaged Hair Intense Hydration and Frizz Control Infused with Natural Argan Oil Suitable for All Hair Types 100ml**OGX**£4.19**4.3★19,890 rev](https://www.amazon.co.uk/dp/B084TLVKNP) [3**OGX Coconut Miracle Oil Extra Strength Penetrating Hair Oil for Dry Damaged and Frizzy Hair Intense Hydration Frizz Control and Shine with Coconut Oil Tiare and Vanilla Bean Extracts 100 ml**OGX**£5.40**4.4★5,240 rev](https://www.amazon.co.uk/dp/B084TLZWP7) [4**Pantene Pro-V Smooth & Sleek Argan Infused Hair Oil 100ml for Frizzy Dull Hair Daily Leave In Nourishing Oil Tames Frizz Makes Hair Silky Smooth and Enhances Shine With Pro-V Nutrients**Pantene**£3.31**4.7★1,638 rev](https://www.amazon.co.uk/dp/B00J65MXWI) [5**Moroccanoil Treatment Hair Oil**Moroccanoil**£11.54**4.7★89,955 rev](https://www.amazon.co.uk/dp/B003JKFEL8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Herbal Essences Deep Repair Moroccan Argan Oil Elixir 95ml for Smooth and Shiny Hair. Deeply Penetrates Hair to Nourish Strengthen and Repair. Lightweight and Vegan Formula**Herbal Essences**£4.00**149 rev8mo ago](https://www.amazon.co.uk/dp/B0FYJ2XHYR) [**Pantene 7-in-1 Weightless Hair Oil Mist with Biotin 145ml**Pantene**£3.78**807 rev2y ago](https://www.amazon.co.uk/dp/B0CRZFRBLF) [**Botanic Hearth Rosemary Hair Oil 6.7 Fl Oz (198 ml) | Hair Growth Oil for Thicker Hair Scalp Treatment for Hair Loss Dry & Frizzy Hair Repair Deep Nourishing Oil for All Hair Types**Botanic Hearth**£10.37**33,842 rev2y ago](https://www.amazon.co.uk/dp/B0C6XJMSGP) [**Nature Spell Rosemary Oil for Hair Growth with Root Comb Applicator 150ml**Nature Spell**£8.32**6,319 rev2y ago](https://www.amazon.co.uk/dp/B0CK9B1CHF) [**Moroccanoil Treatment Hair Oil**Moroccanoil**£11.54**89,955 rev3y ago](https://www.amazon.co.uk/dp/B003JKFEL8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Creightons Argan Silk Intense Hydration Miracle Hair Oil (50ml) - Infused with Argan Oil which is rich in Antioxidants. Suitable for all hair types.**Creightons**£2.73**4.4★**▲ 250%**](https://www.amazon.co.uk/dp/B0797YX7SS) [**Pantene 7-in-1 Weightless Hair Oil Mist with Biotin 145ml**Pantene**£3.78**4.5★**▲ 119%**](https://www.amazon.co.uk/dp/B0CRZFRBLF) [**Pantene Pro-V Repair & Protect Keratin Protect Hair Oil 100ml for Intensive Care. Daily Leave in Nourishing Oil. It Helps Repair Hair Surface Damage in One Use. Perfect for Dry Damaged Hair**Pantene**£3.44**4.7★**▲ 115%**](https://www.amazon.co.uk/dp/B00J65RD8M) [**Herbal Essences Deep Repair Moroccan Argan Oil Elixir 95ml for Smooth and Shiny Hair. Deeply Penetrates Hair to Nourish Strengthen and Repair. Lightweight and Vegan Formula**Herbal Essences**£4.00**4.6★**▲ 102%**](https://www.amazon.co.uk/dp/B0FYJ2XHYR) [**OGX Coconut Miracle Oil Extra Strength Penetrating Hair Oil for Dry Damaged and Frizzy Hair Intense Hydration Frizz Control and Shine with Coconut Oil Tiare and Vanilla Bean Extracts 100 ml**OGX**£5.40**4.4★**▲ 53%**](https://www.amazon.co.uk/dp/B084TLZWP7)
**~~View all trending →~~**
## **What buyers say about hair oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“smells lush”*
**Quality-Overall**14%
*“Good product, arrived on time”*
**Hair Growth**9%
*“Good for hair loss”*
**Soft Feel**9%
*“super soft”*
**Value For Money**5%
*“Good price”*
**Oily/Greasy**4%
*“doesnt leave my hair oily or greasy”*
**Moist/Dry**4%
*“moisture is great”*
**Hair Styling**3%
*“Great hair tamer”*
**Brightness/Shine/Glow**2%
*“adds shine”*
**Suitability Straight Hair**2%
*“Sooooo nice makes my hair so straight and shiny”*
### **What buyers complain about **
**Oily/Greasy**13%
*“Too oily”*
**Smell**8%
*“Has a slight smell to it”*
**Value For Money**6%
*“Expensive”*
**Hair Related**6%
*“Barely helped with my hair”*
**Size-Overall**5%
*“The bottle is absolutely tiny”*
**Quality-Overall**4%
*“Not the best product”*
**Moist/Dry**4%
*“not as dry”*
**Functionality-Overall**3%
*“Not an effective product”*
**Allergies**3%
*“Caused bad allergic reaction”*
**Suitability Short Hair**3%
*“Didnt really do much for my hair”*
### **Top return reasons **
**Oily/Greasy**12%
**Leak-Proof**10%
**Smell**10%
**Size-Overall**9%
**Functionality-Overall**8%
**Value For Money**7%
**Defective Material/Parts**6%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Product Condition**4%
## **Common questions**
- **Is hair oil profitable to sell on Amazon United Kingdom?**
- The niche generates £846K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the hair oil niche?**
- 14 brands and 153 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in hair oil?**
- Top complaints mined from reviews: Oily/Greasy, Smell, Value For Money. The return rate is 0.1%.
- **When does demand for hair oil peak?**
- Demand peaks in Feb–Nov; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the hair oil niche?**
- Listings span £2.03–£18.87; the average listing price is £7.49 (sweet spot $15–$100). The average incumbent carries 13,988 reviews — the moat a new listing must climb.
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