---
title: "Trend — hair lightening spray - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-lightening-spray/trend"
last_updated: "2026-08-09T18:48:09.362Z"
locale: en
meta:
  description: "Niche score 50/100 · £238K/yr market · 198K searches/yr. A concentrated shelf (top 5 take 89% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £238K/yr market · 198K searches/yr. A concentrated shelf (top 5 take 89% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — hair lightening spray - Flapen"
---

# **hair lightening spray**

**Worth a look**

Shows low returns (0.1%), but a concentrated shelf (top 5 take 89% of clicks) keeps it on the watch list.

Market size 45Growth 65Conversion 94Competition 9Returns 100Price range 16Avg price 36Brand share 14Review moat 39Quality gap 73

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+44.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£238K**

£238K/yr · 198K searches

**Review moat**

**Okay****2,616**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£10.31**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£5.09–£16.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****89%**

top-5 click share — a locked-up shelf

## Trend