---
title: "Hair Growth — £1.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-growth"
last_updated: "2026-08-09T06:48:54.318Z"
locale: en
meta:
description: "Niche score 62/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Growth — £1.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **hair growth**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 82Growth 14Conversion 52Competition 65Returns 99Price range 77Avg price 78Brand share 73Review moat 20Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.3M**
£1.3M/yr · 1.8M searches
**Avg price**
**Great****£16.26**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£3.00–£56.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****13,099.94**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-22.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair growth is a £1.3M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Mar. Verdict: Worth a look — 62/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair growth market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£1.3M–£1.6M**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**171**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**33%**
- KÉRASTASE31% - Nature Spell9% - Botanic Hearth8% - Wild Growth8% - Forest & Shore6% - Nutrition Geeks6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Mar · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-growth/trend)
## **Top hair growth search terms**
- **hair growth serum**331K/yr-13.9%2.7% conv. - **hair growth**393K/yr-23.8%2.2% conv. - **hair growth oil**195K/yr-27.3%2.9% conv. - **kerastase genesis**149K/yr-21.7%7.1% conv. - **kerastase serum**78K/yr-2.9%3.4% conv. - **hair loss treatment for women**88K/yr-21.1%2.3% conv. - **hair serum for hair growth**43K/yr+5.5%1.8% conv. - **kerastase genesis serum**53K/yr-19.8%6.6% conv. - **hair oils for hair growth**53K/yr-25.3%3.0% conv. - **champo hair loss serum**72K/yr-43.8%0.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-growth/search-terms)
## **Top hair growth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£63K10%£126K15%£189K20%£252K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kérastase Genesis Sérum Anti-Chute Fortifiant Leave-In Hair Serum 90ml**KÉRASTASE**£29.16**4.6★8,153 rev](https://www.amazon.co.uk/dp/B083JKPCFB) [2**Botanic Hearth Rosemary Hair Oil 6.7 Fl Oz (198 ml) | Hair Growth Oil for Thicker Hair Scalp Treatment for Hair Loss Dry & Frizzy Hair Repair Deep Nourishing Oil for All Hair Types**Botanic Hearth**£10.37**4.4★33,842 rev](https://www.amazon.co.uk/dp/B0C6XJMSGP) [3![Wild Growth Hair Oil 4 Oz by WILD GROWTH CO. [Beauty]](https://m.media-amazon.com/images/I/31DkfgoQuhL.jpg)**Wild Growth Hair Oil 4 Oz by WILD GROWTH CO. \[Beauty\]**Wild Growth**£8.25**4.5★594 rev](https://www.amazon.co.uk/dp/B00NIAQ8B4) [4**Nature Spell Rosemary Oil for Hair Growth with Root Comb Applicator 150ml**Nature Spell**£8.32**4.4★6,319 rev](https://www.amazon.co.uk/dp/B0CK9B1CHF) [5**Hair Growth Oil 100% Natural Hair Oil with Caffeine Biotin Castor Oil Argan Oil Coconut Oil and Rosemary Oil Effective Thickening Mask & Hair Loss Treatment**Forest & Shore**£18.87**4.4★11,351 rev](https://www.amazon.co.uk/dp/B09B36479R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YaaHei Hair Growth Serum Rosemary Oil for Men & Women 60 ml**YaaHei**£12.32**22 rev3mo ago](https://www.amazon.co.uk/dp/B0GGZH5N3P) [**Bare Anatomy Hair Density Serum 30ml | Redensyl Baicapil Anagain & Capilia Longa | Helps Improve Hair Density & Reduce Thinning | Lightweight Scalp Serum | Men & Women**Bare Anatomy**£12.18**225 rev6mo ago](https://www.amazon.co.uk/dp/B0G498XH97) [**Kérastase Genesis Anti-Hair Fall Serum Travel Friendly Size Fortifying & Moisturising For All Hair Types 30ml**KÉRASTASE**£17.65**8,153 rev7mo ago](https://www.amazon.co.uk/dp/B0FD3S4KXJ) [**Be Bodywise Rosemary Hair Growth Serum (Roll On) | 3% Redensyl & 2% Anagain | Hair fall control serum for Women & Men | Promotes Hair Growth & Stimulates Hair Follicles | For All Hair Types | 25ml**Be Bodywise**£9.37**1,601 rev1y ago](https://www.amazon.co.uk/dp/B0FH6KZ1PR) [**Bare Anatomy Rosemary & Rice Water Growth Spray | Thicker Voluminous & Hydrated Hair | Reduces Breakage | Non Greasy & Fast Absorbing | 100% Natural Extract | All Hair Types | 100ml**Bare Anatomy**£8.43**2,626 rev1y ago](https://www.amazon.co.uk/dp/B0DK6W7RPS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YaaHei Hair Growth Serum Rosemary Oil for Men & Women 60 ml**YaaHei**£12.32**5.0★**▲ 446%**](https://www.amazon.co.uk/dp/B0GGZH5N3P) [**Bare Anatomy Hair Density Serum 30ml | Redensyl Baicapil Anagain & Capilia Longa | Helps Improve Hair Density & Reduce Thinning | Lightweight Scalp Serum | Men & Women**Bare Anatomy**£12.18**4.7★**▲ 344%**](https://www.amazon.co.uk/dp/B0G498XH97) [**Kérastase Genesis Anti-Hair Fall Serum Travel Friendly Size Fortifying & Moisturising For All Hair Types 30ml**KÉRASTASE**£17.65**4.6★**▲ 122%**](https://www.amazon.co.uk/dp/B0FD3S4KXJ) [**Botanic Hearth Rosemary Hair Oil 6.7 Fl Oz (198 ml) | Hair Growth Oil for Thicker Hair Scalp Treatment for Hair Loss Dry & Frizzy Hair Repair Deep Nourishing Oil for All Hair Types**Botanic Hearth**£10.37**4.4★**▲ 110%**](https://www.amazon.co.uk/dp/B0C6XJMSGP) [**The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml**The Ordinary**£16.19**4.2★**▲ 58%**](https://www.amazon.co.uk/dp/B09WMT8HYB)
**~~View all trending →~~**
## **What buyers say about hair growth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**19%
*“Less hair loss”*
**Quality-Overall**17%
*“Good product, arrived on time”*
**Smell**15%
*“Love the smell”*
**Value For Money**7%
*“Good value for money”*
**Soft Feel**5%
*“Soft and smooth”*
**Ease Of Use**3%
*“Easy to take”*
**Advertised Vs Actual Product**2%
*“as advertised”*
**Suitability Straight Hair**2%
*“I have straight hair”*
**Oily/Greasy**2%
*“Somehow it doesn't send your hair greasy either which I dont get because its oil”*
**Ease Of Application**2%
*“Easy to apply”*
### **What buyers complain about **
**Value For Money**10%
*“So expensive”*
**Hair Related**9%
*“Caused me hairfall and tangled hair”*
**Functionality-Overall**8%
*“Zero results”*
**Smell**8%
*“Overpowering Fragrance”*
**Allergies**5%
*“i had a reaction”*
**Oily/Greasy**4%
*“Excessive oily skin”*
**Moist/Dry**4%
*“not as dry”*
**Thickness**3%
*“not thicker”*
**Quality-Overall**3%
*“Not good quality”*
**Suitability Short Hair**3%
*“Not for my hair”*
### **Top return reasons **
**Leak-Proof**21%
**Functionality-Overall**8%
**Smell**8%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**6%
**Oily/Greasy**5%
**Value For Money**5%
**Ingredients-Overall**4%
**Suitability Short Hair**4%
**Quality-Overall**3%
## **Common questions**
- **Is hair growth profitable to sell on Amazon United Kingdom?**
- The niche generates £1.3M/yr across 33 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the hair growth niche?**
- 20 brands and 171 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in hair growth?**
- Top complaints mined from reviews: Value For Money, Hair Related, Functionality-Overall. The return rate is 0.1%.
- **When does demand for hair growth peak?**
- Demand peaks in Jan–Mar; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the hair growth niche?**
- Listings span £3.00–£56.45; the average listing price is £16.26 (sweet spot $15–$100). The average incumbent carries 13,100 reviews — the moat a new listing must climb.
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