---
title: "Hair Growth Shampoo — £445K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-growth-shampoo"
last_updated: "2026-08-09T16:34:32.845Z"
locale: en
meta:
description: "Niche score 55/100 · £445K/yr market · 682K searches/yr · £12.60 avg price. Soft demand (-15.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £445K/yr market · 682K searches/yr · £12.60 avg price. Soft demand (-15.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Growth Shampoo — £445K/yr Amazon UK Niche (2026) - Flapen"
---
# **hair growth shampoo**
**Worth a look**
Shows low returns (0.1%), but soft demand (-15.1% this quarter) keeps it on the watch list.
Market size 57Growth 17Conversion 60Competition 62Returns 100Price range 48Avg price 55Brand share 78Review moat 24Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£445K**
£445K/yr · 682K searches
**Avg price**
**Good****£12.60**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£2.75–£26.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,060.38**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair growth shampoo is a £445K/yr Amazon United Kingdom market (682K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair growth shampoo market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£378K–£504K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**114**
**Top-5 brand share**
**57%**
Top 20: 99%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**37%**
- WATERMANS22% - L'Oreal Paris12% - OGX10% - John Frieda6% - Pantene6% - Plantur 396%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-growth-shampoo/trend)
## **Top hair growth shampoo search terms**
- **hair growth shampoo**155K/yr-12.5%4.3% conv. - **hair thickening shampoo**73K/yr+3.5%5.2% conv. - **hair loss shampoo**80K/yr+5.4%4.3% conv. - **hair growth shampoo and conditioner**76K/yr-35.7%2.7% conv. - **thickening shampoo**59K/yr-20.2%5.3% conv. - **shampoo for hair loss women**37K/yr-6.2%3.9% conv. - **thickening shampoo and conditioner**33K/yr-27.1%3.4% conv. - **anti hair loss shampoo**27K/yr-26.4%2.7% conv. - **hair loss shampoo for women**31K/yr-29.3%2.7% conv. - **shampoo for thinning hair for women**16K/yr-28.7%4.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-growth-shampoo/search-terms)
## **Top hair growth shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£22K10%£45K15%£67K20%£89K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Watermans Grow Me Hair Growth Shampoo - Not just a Caffeine Shampoo we include Biotin Argan Oil Rosemary Niacinamide. Hair Thickening Treatment for Women & Men with progressed thinning.**WATERMANS**£11.11**4.2★15,029 rev](https://www.amazon.co.uk/dp/B00Q59B4UK) [2**LOreal Paris Shampoo For Hair Growth And Anti Hair Loss Elvive Growth Booster With Aminexil And Niacinamide Prevents Hair Thinning and Reduces Loss In 12 Weeks For Visibly Fuller Hair 200ml**L'Oreal Paris**£5.51**4.4★1,049 rev](https://www.amazon.co.uk/dp/B0DGQB458Y) [3**OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 385ml**OGX**£3.38**4.4★24,613 rev](https://www.amazon.co.uk/dp/B00MXZJ362) [4**Hair Growth Shampoo & Conditioner by Watermans UK Biotin Argan Oil Allantoin Rosemary Niacinamide Lupin. Male & Female Hair Loss Products**WATERMANS**£21.43**4.3★14,523 rev](https://www.amazon.co.uk/dp/B01KXT0NPE) [5**Plantur 39 Caffeine Shampoo and Conditioner Set Prevents and Reduces Hair Loss | For Fine Brittle Hair | Unique Galenic Formula Supports Hair Growth | Set of 250ml Shampoo and 150ml Conditioner**Plantur 39**£16.99**4.6★3,198 rev](https://www.amazon.co.uk/dp/B087R7XTDZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Plantur DMG Clinical Shampoo 250ml Patented DMG Formula for Thinning Hair | Clinically Tested | Supports Scalp Microcirculation | Reduces Hair Loss***Plantur 39**£18.39**84 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ46J34K) [**Regaine Pre-Growth 2in1 Shampoo and Conditioner 248 ml for Hair Care with Triple Acid Complex to Help Visibly Thicken and Prepare Scalp for Hair Regrowth Treatments**Regaine**£9.38**28 rev3mo ago](https://www.amazon.co.uk/dp/B0GVKBH8D7) [**Rosemary & Batana Oil Hair Growth Shampoo: Hair Loss Shampoo for Men and Women with Biotin Sulfate & Fragrance-Free Thickening 10fl oz Wild Lavender**Creip**£15.44**164 rev4mo ago](https://www.amazon.co.uk/dp/B0GR11M6MG) [**Dove scalp + hair therapy Density & Growth Shampoo hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml**Dove**£4.13**156 rev5mo ago](https://www.amazon.co.uk/dp/B0G3X3837T) [**Hair Growth Shampoo with Rosemary Oil & Ginger Thickening Formula for Thinning Hair Hair Loss Treatment for Men & Women Sulfate Free Natural Shampoo (300ml (Pack of 1))**Psalmonica**£16.85**84 rev6mo ago](https://www.amazon.co.uk/dp/B0GHGRXWS3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Plantur DMG Clinical Shampoo 250ml Patented DMG Formula for Thinning Hair | Clinically Tested | Supports Scalp Microcirculation | Reduces Hair Loss***Plantur 39**£18.39**4.6★**▲ 331%**](https://www.amazon.co.uk/dp/B0GZ46J34K) [**Rosemary & Batana Oil Hair Growth Shampoo: Hair Loss Shampoo for Men and Women with Biotin Sulfate & Fragrance-Free Thickening 10fl oz Wild Lavender**Creip**£15.44**4.9★**▲ 326%**](https://www.amazon.co.uk/dp/B0GR11M6MG) [**Regaine Pre-Growth 2in1 Shampoo and Conditioner 248 ml for Hair Care with Triple Acid Complex to Help Visibly Thicken and Prepare Scalp for Hair Regrowth Treatments**Regaine**£9.38**4.4★**▲ 324%**](https://www.amazon.co.uk/dp/B0GVKBH8D7) [**Hair Growth Shampoo with Rosemary Oil & Ginger Thickening Formula for Thinning Hair Hair Loss Treatment for Men & Women Sulfate Free Natural Shampoo (300ml (Pack of 1))**Psalmonica**£16.85**5.0★**▲ 321%**](https://www.amazon.co.uk/dp/B0GHGRXWS3) [**Dove scalp + hair therapy Density & Growth Shampoo hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml**Dove**£4.13**4.6★**▲ 308%**](https://www.amazon.co.uk/dp/B0G3X3837T)
**~~View all trending →~~**
## **What buyers say about hair growth shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**17%
*“smells beautiful”*
**Quality-Overall**16%
*“Excellent product”*
**Hair Growth**12%
*“Less hair loss”*
**Soft Feel**9%
*“Leaves hair soft”*
**Value For Money**8%
*“Good Value for money”*
**Lather**4%
*“It lathers well”*
**Thickness**3%
*“Thick”*
**Cleansing**3%
*“Fresh and clean”*
**Advertised Vs Actual Product**3%
*“Exactly what I ordered”*
**Suitability Straight Hair**2%
*“Would definitely recommend for fine or flat hair”*
### **What buyers complain about **
**Value For Money**9%
*“Not worth it”*
**Moist/Dry**8%
*“makes it feel very dry”*
**Hair Related**8%
*“Hair Burst”*
**Smell**5%
*“Smell is awful”*
**Allergies**5%
*“Itchy skin”*
**Suitability Short Hair**4%
*“NOT GOOD ON MY HAIR BUT”*
**Functionality-Overall**4%
*“No visible results”*
**Thickness**4%
*“Bottles are very thick”*
**Quality-Overall**3%
*“Cheap quality”*
**Size-Overall**3%
*“very large”*
### **Top return reasons **
**Leak-Proof**21%
**Suitability Short Hair**8%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Smell**6%
**Damage/Burn Hair**6%
**Size-Overall**5%
**Moist/Dry**5%
**Ingredients-Overall**4%
**Functionality-Overall**4%
## **Common questions**
- **Is hair growth shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £445K/yr across 29 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the hair growth shampoo niche?**
- 21 brands and 114 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in hair growth shampoo?**
- Top complaints mined from reviews: Value For Money, Moist/Dry, Hair Related. The return rate is 0.1%.
- **When does demand for hair growth shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the hair growth shampoo niche?**
- Listings span £2.75–£26.53; the average listing price is £12.60 (sweet spot $15–$100). The average incumbent carries 5,060 reviews — the moat a new listing must climb.
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