---
title: "Hair Growth Oil — £376K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-growth-oil"
last_updated: "2026-08-09T20:18:57.052Z"
locale: en
meta:
description: "Niche score 44/100 · £376K/yr market · 754K searches/yr · £10.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £376K/yr market · 754K searches/yr · £10.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hair Growth Oil — £376K/yr Amazon UK Niche (2026) - Flapen"
---
# **hair growth oil**
**Skip it**
Soft demand (-36.8% this quarter) — this niche doesn't clear our bar today.
Market size 54Growth 7Conversion 58Competition 24Returns 98Price range 41Avg price 34Brand share 38Review moat 22Quality gap 67
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£376K**
£376K/yr · 754K searches
**Price range**
**Okay****£5.09–£21.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£10.13**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****9,510.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-36.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair growth oil is a £376K/yr Amazon United Kingdom market (754K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair growth oil market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£405K–£507K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**12%**
- MISICH38% - Nature Spell20% - Botanic Hearth12% - Jardient6% - AIPILER5% - KANZY HAIR AND BEAUTY5% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.8% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-growth-oil/trend)
## **Top hair growth oil search terms**
- **batana oil**290K/yr-35.9%4.8% conv. - **batana oil for hair growth**207K/yr-46.7%4.7% conv. - **batana oil uk**35K/yr-26.2%2.5% conv. - **botana oil**35K/yr-45.9%6.6% conv. - **batana hair oil**20K/yr-11.1%3.3% conv. - **kuri nuka batana oil**14K/yr-18.7%1.6% conv. - **raw batana oil**24K/yr-29.3%2.3% conv. - **olcg batana oil for hair growth**7K/yr-16.4%1.9% conv. - **batana**17K/yr-21.2%2.5% conv. - **banana oil**17K/yr-51.6%3.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-growth-oil/search-terms)
## **Top hair growth oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£38K20%£75K30%£113K40%£150K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Raw Batana Oil for Hair Growth 100% Natural Pure Dr. Sebi Botana Oil Unrefined Organic Batana Hair Growth Oil for Prevent Hair Loss Enhances Hair Thickness for Men & Women 5.3 oz**MISICH**£12.54**4.3★3,621 rev](https://www.amazon.co.uk/dp/B0D6BMGP8Z) [2**Nature Spell Batana Oil for Hair Growth Pre-Diluted Scalp Oil Vegan 150ml**Nature Spell**£6.65**4.5★781 rev](https://www.amazon.co.uk/dp/B0DB77LGXF) [3**Botanic Hearth Batana Oil 2 Fl Oz (60 ml) | 100% Natural & Vegan Formula | Deeply Nourishes Dry Frizzy Strands & Supports a Healthy-Looking Scalp | Suitable for All Hair Types**Botanic Hearth**£7.61**4.4★33,842 rev](https://www.amazon.co.uk/dp/B0DGQCDWJY) [4**Raw Batana Oil for Hair Growth: Dr Sebi Organic Batana Oil from Honduras - 100% Pure & Natural - Promotes Thicker & Stronger Hair for Men & Women (4.2 OZ)**Jardient**£13.17**4.2★701 rev](https://www.amazon.co.uk/dp/B0D972BJXG) [5**MISICH Raw Batana Oil for Hair Growth 100% Natural Organic Botana Oil for Men & Women Pure Unrefined Enhances Thickness Prevent Hair Loss**MISICH**£12.32**4.5★1,012 rev](https://www.amazon.co.uk/dp/B0DFMDFL8J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Raw Batana Oil for Hair Growth 100% Pure Batana Oil from Honduras Natural Hair Growth Oil & Hair Treatment Unrefined Paste for Thicker & Fuller Hair for Men & Women - Two Pack 118mL**Sword Lion**£21.79**42 rev7mo ago](https://www.amazon.co.uk/dp/B0G451BM4X) [**Nature Spell Batana Oil for Hair Growth with Comb Applicator Vegan 150ml**Nature Spell**£8.38**781 rev11mo ago](https://www.amazon.co.uk/dp/B0FM3CJN3X) [**Batana Oil for Hair Growth Natural Unrefined Batana Oil for Hair Growth Nourish Scalp and Reduce Hair Loss Hair Oils Essential Oils for Eyelashes Eyebrows Face Skin Care Body Massage -60ml**NBXINSLF**£7.47**9 rev1y ago](https://www.amazon.co.uk/dp/B0FHDV5ZZD) [**Kanzy Batana Oil 120ml Pure Natural Hair Oil Deep Moisturizing Oil for Dry Damaged Hair - Nourishes Strengthens and Softens - Suitable for All Hair Types**KANZY HAIR AND BEAUTY**£7.50**46,493 rev1y ago](https://www.amazon.co.uk/dp/B0F6N8FGMQ) [**Botanic Hearth Batana Oil 2 Fl Oz (60 ml) | 100% Natural & Vegan Formula | Deeply Nourishes Dry Frizzy Strands & Supports a Healthy-Looking Scalp | Suitable for All Hair Types**Botanic Hearth**£7.61**33,842 rev1y ago](https://www.amazon.co.uk/dp/B0DGQCDWJY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Raw Batana Oil for Hair Growth 100% Pure Batana Oil from Honduras Natural Hair Growth Oil & Hair Treatment Unrefined Paste for Thicker & Fuller Hair for Men & Women - Two Pack 118mL**Sword Lion**£21.79**4.3★**▲ 287%**](https://www.amazon.co.uk/dp/B0G451BM4X) [**Botanic Hearth Batana Oil for Hair Growth Dr Sebi 100% Raw Pure from Honduras For Hairs Growth Scalp Treatment Promotes Thickness Strengthening All Hair Types | 4 oz (118 ml)**Botanic Hearth**£8.22**4.4★**▲ 175%**](https://www.amazon.co.uk/dp/B0DBLCYTZ6) [**Botanic Hearth Batana Oil 2 Fl Oz (60 ml) | 100% Natural & Vegan Formula | Deeply Nourishes Dry Frizzy Strands & Supports a Healthy-Looking Scalp | Suitable for All Hair Types**Botanic Hearth**£7.61**4.4★**▲ 128%**](https://www.amazon.co.uk/dp/B0DGQCDWJY) [**Raw Batana Oil for Hair Growth and Repair -100% Pure Unrefined Oil from Honduran Rainforests Prevent Hair Loss and Enhances Hair Thickness in Men & Women**ELBBUB**£5.09**4.0★**▲ 86%**](https://www.amazon.co.uk/dp/B0D9LBH2B3) [**Batana Oil for Hair Growth Natural Unrefined Batana Oil for Hair Growth Nourish Scalp and Reduce Hair Loss Hair Oils Essential Oils for Eyelashes Eyebrows Face Skin Care Body Massage -60ml**NBXINSLF**£7.47**4.7★**▲ 41%**](https://www.amazon.co.uk/dp/B0FHDV5ZZD)
**~~View all trending →~~**
## **What buyers say about hair growth oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Hair Growth**12%
*“promoting hair growth”*
**Smell**12%
*“the smell is so beautiful”*
**Soft Feel**11%
*“Very soft”*
**Value For Money**5%
*“Excellent value for money”*
**Moist/Dry**5%
*“It also helped reduce dryness”*
**Hair Styling**3%
*“The performance is really like a good beard balm”*
**Oily/Greasy**3%
*“Nice Batana hair oil”*
**Advertised Vs Actual Product**3%
*“As shown”*
**Ease Of Application**3%
*“easy to apply”*
### **What buyers complain about **
**Smell**15%
*“Dont buy, disgusting smell”*
**Oily/Greasy**12%
*“Left my hair looking very greasy”*
**Thickness**9%
*“is not as thick as it should be”*
**Hair Related**8%
*“i haven't seen any difference from my hair”*
**Value For Money**6%
*“too pricey”*
**Ease Of Use**5%
*“Also, very difficult to open the top dropper”*
**Ease Of Application**4%
*“applicator never came”*
**Functionality-Overall**4%
*“Not convinced this works”*
**Color**4%
*“Botana oil is usually brown in colour”*
**Suitability Short Hair**3%
*“it cut my hair a lot”*
### **Top return reasons **
**Smell**14%
**Advertised Vs Actual Product**14%
**Leak-Proof**7%
**Oily/Greasy**7%
**Quality-Overall**7%
**Defective Material/Parts**6%
**Damage/Burn Hair**5%
**Ingredients-Overall**4%
**Size-Overall**3%
**Product Condition**3%
## **Common questions**
- **Is hair growth oil profitable to sell on Amazon United Kingdom?**
- The niche generates £376K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -36.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the hair growth oil niche?**
- 11 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in hair growth oil?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Thickness. The return rate is 0.4%.
- **When does demand for hair growth oil peak?**
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the hair growth oil niche?**
- Listings span £5.09–£21.79; the average listing price is £10.13 (sweet spot $15–$100). The average incumbent carries 9,511 reviews — the moat a new listing must climb.
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