---
title: "Hair Grips — £368K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-grips"
last_updated: "2026-08-09T15:16:22.865Z"
locale: en
meta:
description: "Niche score 57/100 · £368K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £368K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Grips — £368K/yr Amazon UK Niche (2026) - Flapen"
---
# **hair grips**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 49Conversion 95Competition 55Returns 99Price range 0Avg price 10Brand share 63Review moat 55Quality gap 40
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,284.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£368K**
£368K/yr · 827K searches
**Growth**
**Okay****+18.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£3.74**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.55–£5.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, hair grips is a £368K/yr Amazon United Kingdom market (827K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair grips market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£299K–£374K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 97%
**Open market**
**26%**
- ANASH16% - Manicare15% - Laicky15% - Famvida11% - OWill9% - Cehony7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.8% search growth over the last 90 days.
20K15KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-grips/trend)
## **Top hair grips search terms**
- **bobby pins**182K/yr+21.1%12.7% conv. - **hair pins**196K/yr+10.4%8.0% conv. - **hair grips**158K/yr+26.5%10.2% conv. - **hair pins for women**95K/yr+1.8%5.2% conv. - **hair grips for women**70K/yr+29.5%8.5% conv. - **kirby grips**43K/yr+37.1%13.3% conv. - **hair grip**24K/yr+20.7%2.0% conv. - **hair grips for fine hair**15K/yr+29.2%3.6% conv. - **hairpins**10K/yr-6.8%5.8% conv. - **strong hair grips**6K/yr+24.2%2.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-grips/search-terms)
## **Top hair grips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£15K8%£29K12%£44K16%£59K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Manicare Kirbigrips Black 5cm Pack Of 24 Waved Bobby Pins Grips For Styling Buns Updos Strong Secure Durable All Hair Types And Lengths Thick Curly Weddings Prom Hair Hairdressing Salon**Manicare**£1.55**4.5★457 rev](https://www.amazon.co.uk/dp/B077YFTKH9) [2**Laicky Bobby Pins 200Count Brown Hair Pins Hair Grips with Box for Women Lady Girls Kids Kirby Grips Invisible Wave Hairgrip Barrette Hair Clips Bulk Hair Accessories (Brown 5.2CM)**Laicky**£4.17**4.7★1,799 rev](https://www.amazon.co.uk/dp/B09LVF2YJH) [3**150 Pieces Bobby Pins Hair Clips Hair Grips Kirby Grips for Women Hair Styling Pins with Storage Box (Brown)**OWill**£4.56**4.5★1,762 rev](https://www.amazon.co.uk/dp/B0B1LFXY39) [4**AnAsh Hair Pins 60 Pcs Bobby Pins for Women Hair Grips for Thick Thin Wavy Curly Long and Short Hair Perfect for daily Wearing Casual Party Travel & Weddings (Black)**ANASH**£3.00**4.5★1,615 rev](https://www.amazon.co.uk/dp/B0BVGT49B9) [5**Cehony U Shaped Hair Pins 200 Count Buns Waved U-shaped Hair Pins for Updos with Box for Women Lady Girls Bobby Pins French Historical Hair Pin Hair Styling Pins Hair Accessories (Brown 2.4 Inch)**Cehony**£4.91**4.6★1,934 rev](https://www.amazon.co.uk/dp/B09VC3P7SW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**80 pcs Black Hair Bobby Pins for Thick Hair 5cm Long Hair Pins for Women Pins for Thick & Strong Hair Kirby Grips Curby Grips**Famvida**£2.54**91 rev3mo ago](https://www.amazon.co.uk/dp/B0GW3C6MHQ) [**Xynovate 300pcs Bobby Pins Kit U Shaped Hair Pins for Women Hair Grips for Thick Thin Wavy Curly Long Short Styling Sectioning Wearing CasualBrown**Xynovate**£4.81**120 rev11mo ago](https://www.amazon.co.uk/dp/B0FMD5RT6C) [**Aucuu 300 Pcs Bobby Pins Kit Hair Pins for Women Hair Grips Bobby Pins Brown 100 Brown Waved Hair P-ins 100 U Shaped H-air P-ins 100 White Elastic Bands with Storage Box**Aucuu**£4.57**178 rev1y ago](https://www.amazon.co.uk/dp/B0FBWBBV1K) [**300pcs Bobby Pins Kit Brown 100 Hair Pins for Women 100 U Shaped Hair Pins for Buns 100 Hair Bands with Box hair bun pins strong hair grips for women 2inch 2.36inch 2.75inch**Famvida**£4.48**42 rev1y ago](https://www.amazon.co.uk/dp/B0F9PQ3Z5L) [**80 pcs Brown Hair Bobby Pins for Thick Hair 5cm Long Hair Pins for Women Pins for Thick & Strong Hair Kirby Grips Curby Grips**Famvida**£2.57**91 rev1y ago](https://www.amazon.co.uk/dp/B0DQLJJ49P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**80 pcs Black Hair Bobby Pins for Thick Hair 5cm Long Hair Pins for Women Pins for Thick & Strong Hair Kirby Grips Curby Grips**Famvida**£2.54**4.5★**▲ 243%**](https://www.amazon.co.uk/dp/B0GW3C6MHQ) [**Biribila Bobby Pins 5cm Long Hair Pins for Women with Box Hair Grips for Thicker & Strong Hair Ideal Hair Clips & kirby grips for All Types**Biribila**£2.89**4.6★**▲ 109%**](https://www.amazon.co.uk/dp/B0C7CB6HMM) [**AnAsh Hair Pins 60 Pcs Bobby Pins for Women Hair Grips for Thick Thin Wavy Curly Long Short Hair Hair Clips for Styling Sectioning Wearing Casual Party Travel & Weddings (Brown)**ANASH**£3.03**4.5★**▲ 78%**](https://www.amazon.co.uk/dp/B0BVGRQM8T) [**Aucuu 300 Pcs Bobby Pins Kit Hair Pins for Women Hair Grips Bobby Pins Brown 100 Brown Waved Hair P-ins 100 U Shaped H-air P-ins 100 White Elastic Bands with Storage Box**Aucuu**£4.57**4.4★**▲ 55%**](https://www.amazon.co.uk/dp/B0FBWBBV1K) [**300pcs Bobby Pins Kit Brown 100 Hair Pins for Women 100 U Shaped Hair Pins for Buns 100 Hair Bands with Box hair bun pins strong hair grips for women 2inch 2.36inch 2.75inch**Famvida**£4.48**4.5★**▲ 35%**](https://www.amazon.co.uk/dp/B0F9PQ3Z5L)
**~~View all trending →~~**
## **What buyers say about hair grips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Good quality pins with a handy container”*
**Value For Money**18%
*“much cheaper”*
**Advertised Vs Actual Product**12%
*“do the job”*
**Ease Of Use**9%
*“Easy to use”*
**Size-Overall**7%
*“good size”*
**Hair Styling**6%
*“The hair clips hold really well”*
**Color**4%
*“Good colour”*
**Grip**3%
*“Reliable, Strong Hair Grips – Perfect for Everyday Styling”*
**Design-Overall**2%
*“Nice design and handy product”*
**Suitability Colored Hair**2%
*“They blend in with my dark/golden blonde curly hair”*
### **What buyers complain about **
**Suitability Short Hair**20%
*“Wont stay put in my hair”*
**Hair Related**10%
*“Catches on your hair pulling it out of place”*
**Value For Money**8%
*“they definitely are not a bargain when you need to spend more money in the end”*
**Suitability Long Hair**8%
*“I do not know how these come up when searching for hair grips that suit long hair these wouldnt even hold short and thin hair”*
**Durability**7%
*“Absolutely awful, broke the second they went in my hair”*
**Strength**6%
*“These are quite flimsy”*
**Quality-Overall**5%
*“Cheap rubbish”*
**Comfort-Overall**5%
*“uncomfortable to use”*
**Grip**5%
*“Genuinely the worst hair grips I have ever ever used, absolutely no grip, super thin, stretch at first use making them completely useless”*
**Ease Of Use**4%
*“VERY DIFFICULT TO USE”*
### **Top return reasons **
**Size-Overall**27%
**Color**14%
**Suitability Short Hair**13%
**Functionality-Overall**11%
**Quality-Overall**9%
**Grip**5%
**Hair Related**4%
**Suitability Colored Hair**3%
**Material Quality**3%
**Damage/Burn Hair**2%
## **Common questions**
- **Is hair grips profitable to sell on Amazon United Kingdom?**
- The niche generates £368K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the hair grips niche?**
- 16 brands and 26 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in hair grips?**
- Top complaints mined from reviews: Suitability Short Hair, Hair Related, Value For Money. The return rate is 0.2%.
- **When does demand for hair grips peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the hair grips niche?**
- Listings span £1.55–£5.81; the average listing price is £3.74 (sweet spot $15–$100). The average incumbent carries 1,284 reviews — the moat a new listing must climb.
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