---
title: "Products — hair extension shampoo & conditioner - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-extension-shampoo-conditioner/products"
last_updated: "2026-08-09T22:30:28.046Z"
locale: en
meta:
  description: "Niche score 55/100 · £142K/yr market. Brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £142K/yr market. Brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — hair extension shampoo & conditioner - Flapen"
---

# **hair extension shampoo & conditioner**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.

Market size 31Growth 41Conversion 82Competition 51Returns 100Price range 60Avg price 77Brand share 30Review moat 51Quality gap 62

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£15.66**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£5.87–£28.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,466.32**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+13.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£142K**

£142K/yr · 104K searches

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

## Products