---
title: "Hair Dye — £931K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-dye"
last_updated: "2026-08-09T19:54:23.754Z"
locale: en
meta:
description: "Niche score 53/100 · £931K/yr market · 4.6M searches/yr. Prices mostly outside the sweet spot ($2.47–$9.18) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £931K/yr market · 4.6M searches/yr. Prices mostly outside the sweet spot ($2.47–$9.18) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Dye — £931K/yr Amazon UK Niche (2026) - Flapen"
---
# **hair dye**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.47–$9.18) keeps it on the watch list.
Market size 76Growth 24Conversion 44Competition 81Returns 100Price range 0Avg price 16Brand share 33Review moat 23Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Market size**
**Great****£931K**
£931K/yr · 4.6M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,590.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.81**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.47–£9.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hair dye is a £931K/yr Amazon United Kingdom market (4.6M searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair dye market data**
- **Units sold / yr**
- **200K–250K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£1.2M–£1.5M**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**194**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 67%
**Open market**
**10%**
- Garnier35% - Clairol25% - Olia11% - Schwarzkopf7% - L'Oreal Paris7% - LIVE5% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.
100K60KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-dye/trend)
## **Top hair dye search terms**
- **hair dye**1.5M/yr+0.7%2.0% conv. - **brown hair dye**419K/yr-7.2%4.7% conv. - **hair colour**372K/yr-4.5%0.9% conv. - **semi permanent hair dye**347K/yr+4.2%0.6% conv. - **hair dye permanent**286K/yr-5.8%2.3% conv. - **garnier hair dye**245K/yr+3.4%2.0% conv. - **dark brown hair dye**240K/yr-4.6%6.7% conv. - **light brown hair dye**174K/yr-7.8%3.3% conv. - **garnier good hair dye**105K/yr+34.2%1.8% conv. - **nice and easy hair dye**131K/yr-4.1%3.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-dye/search-terms)
## **Top hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£28K6%£56K9%£84K12%£112K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Garnier Olia 5.0 Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant brown hair color with exceptional shine and a healthy nourished feel.**Olia**£6.73**4.4★28,518 rev](https://www.amazon.co.uk/dp/B009S7401Q) [2**Garnier Nutrisse Ultra Color Hair Dye. For 100% Grey Coverage and a cool sophisticated 8-week colour No-ammonia Vegan formula Modern Iced Coffee Tone Shade: 4.15 Iced Coffee Brown**Garnier**£5.58**4.4★38,564 rev](https://www.amazon.co.uk/dp/B006L68VDU) [3**Schwarzkopf Oleo Intense Permanent Oil Colour 4-86 Chocolate Brown 100% Grey Coverage Conditioner with HaptIQ System Long-Lasting Colour Ammonia Free Hair Dye**Schwarzkopf**£4.76**4.3★2,884 rev](https://www.amazon.co.uk/dp/B0C4XZG2RY) [4**Garnier GOOD Permanent Hair Dye 4.0 Cacao Brown. Achieve 100% grey coverage and 8-week colour. No ammonia vegan shea butter formula offers rich natural tones for all hair types.**Garnier**£6.83**4.4★180 rev](https://www.amazon.co.uk/dp/B0C5RVZF1G) [5**CLAIROL NICEN EASY CRÈME PERMANENT HAIR DYE - 4 DARK BROWN**Clairol**£5.03**4.6★1,927 rev](https://www.amazon.co.uk/dp/B07895R49B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf LIVE Intense Colour 088 Urban Brown Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.48**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G35KL35B) [**Schwarzkopf Creme Supreme 5-60 Chocolate Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£7.63**226 rev6mo ago](https://www.amazon.co.uk/dp/B0G2MVRJGK) [**Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.48**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G35QMQ82) [**Palette Deluxe Creme Colouration 4-0 Dark Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage**Palette**£2.53**872 rev1y ago](https://www.amazon.co.uk/dp/B0DR2V9448) [**Palette Deluxe Creme Colouration 3-65 Chocolate Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage**Palette**£2.47**872 rev1y ago](https://www.amazon.co.uk/dp/B0DR27WYF5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 6.5 Lightest Brown**Clairol**£5.23**4.5★**▲ 245%**](https://www.amazon.co.uk/dp/B07895KG5F) [**Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.48**4.4★**▲ 204%**](https://www.amazon.co.uk/dp/B0G35QMQ82) [**Schwarzkopf LIVE Intense Colour 088 Urban Brown Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.48**4.4★**▲ 148%**](https://www.amazon.co.uk/dp/B0G35KL35B) [**Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 5A Medium Ash Brown**Clairol**£5.28**4.5★**▲ 105%**](https://www.amazon.co.uk/dp/B07896997Z) [**Schwarzkopf Creme Supreme 5-60 Chocolate Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£7.63**4.3★**▲ 65%**](https://www.amazon.co.uk/dp/B0G2MVRJGK)
**~~View all trending →~~**
## **What buyers say about hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“Bright color”*
**Quality-Overall**10%
*“It had good reviews”*
**Ease Of Use**9%
*“Easy to use”*
**Value For Money**8%
*“Great value”*
**Suitability Colored Hair**7%
*“Good hair colours”*
**Coverage**5%
*“Excellent coverage”*
**Smell**4%
*“smells good”*
**Ease Of Application**4%
*“the application is very clean”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Soft Feel**3%
*“leaves hair soft”*
### **What buyers complain about **
**Color**32%
*“Wrong colour”*
**Suitability Colored Hair**12%
*“USELESS DYE”*
**Value For Money**5%
*“Waste of money”*
**Durability**3%
*“doesn't last”*
**Smell**3%
*“smell not that strong”*
**Functionality-Overall**2%
*“Didn't work”*
**Allergies**2%
*“Allergic reaction”*
**Hair Related**2%
*“Ruined my hair”*
**Coverage**2%
*“Unfortunately it didnt give me uniform coverage”*
**Quality-Overall**2%
*“Cheap and not worth it”*
### **Top return reasons **
**Color**55%
**Functionality-Overall**10%
**Suitability Colored Hair**7%
**Language Issues**6%
**Suitability Short Hair**3%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
**Leak-Proof**3%
**Instructions/User Manual/Troubleshooting**3%
**Value For Money**2%
## **Common questions**
- **Is hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £931K/yr across 66 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the hair dye niche?**
- 12 brands and 194 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Value For Money. The return rate is 0.1%.
- **When does demand for hair dye peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the hair dye niche?**
- Listings span £2.47–£9.18; the average listing price is £5.81 (sweet spot $15–$100). The average incumbent carries 8,591 reviews — the moat a new listing must climb.
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