---
title: "Trend — hair dryer - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-dryer/trend"
last_updated: "2026-08-09T14:24:25.026Z"
locale: en
meta:
  description: "Niche score 57/100 · £6.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £6.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — hair dryer - Flapen"
---

# **hair dryer**

**Worth a look**

Shows a $6.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 99Growth 19Conversion 71Competition 53Returns 88Price range 74Avg price 87Brand share 23Review moat 24Quality gap 40

**Market size**

**Incredible****£6.6M**

£6.6M/yr · 5.2M searches

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£19.65**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£9.95–£29.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,456.78**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-12.9%**

90-day search growth — must beat 0% to launch

## Trend