---
title: "Hair Dryer Brush — £907K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-dryer-brush"
last_updated: "2026-08-09T18:43:47.239Z"
locale: en
meta:
description: "Niche score 50/100 · £907K/yr market · 1.5M searches/yr · £23.61 avg price. Soft demand (-19.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £907K/yr market · 1.5M searches/yr · £23.61 avg price. Soft demand (-19.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Dryer Brush — £907K/yr Amazon UK Niche (2026) - Flapen"
---
# **hair dryer brush**
**Worth a look**
Shows a sweet-spot price point ($23.61 avg), but soft demand (-19.6% this quarter) keeps it on the watch list.
Market size 76Growth 15Conversion 32Competition 62Returns 28Price range 82Avg price 95Brand share 33Review moat 30Quality gap 76
**Avg price**
**Incredible****£23.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.89–£41.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****£907K**
£907K/yr · 1.5M searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,515.29**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-19.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair dryer brush is a £907K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair dryer brush market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£944K–£1.2M**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**158**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**12%**
- Revlon51% - BaByliss21% - Sawop5% - Remington4% - AIMIKE4% - TRESemmé3% - Open — no brand owns it (8 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.
90K70KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-dryer-brush/trend)
## **Top hair dryer brush search terms**
- **hair dryer brush**277K/yr-14.1%1.8% conv. - **revlon hairdryer brush**246K/yr-24.9%4.1% conv. - **blow dry hair brush**147K/yr-5.7%1.4% conv. - **hot air brush**135K/yr-11.6%2.0% conv. - **babyliss**92K/yr-7.3%0.6% conv. - **rotating hair dryer brush**65K/yr-18.0%2.4% conv. - **blow dry brush**55K/yr-10.7%1.2% conv. - **hair tools**59K/yr-4.3%0.1% conv. - **hairdryer brush**59K/yr-24.4%2.5% conv. - **hair brush dryer**55K/yr-29.9%1.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-dryer-brush/search-terms)
## **Top hair dryer brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£45K10%£91K15%£136K20%£181K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revlon Salon One-Step Hair Dryer & Volumiser with Sectioning Comb Included (for mid to Long Hair One-Step Technology 2-in-1 Styling Tool Ionic & Ceramic Technology) RVDR5222UKAMZ**Revlon**£26.60**4.3★1,170 rev](https://www.amazon.co.uk/dp/B0D98N6SD9) [2**BaByliss Big Hair Rotating Hair Dryer Brush - Dry and Style in One Step 2 Speeds & Alternating Directions Ionic Frizz-Control 50mm Barrel Black 2885U**BaByliss**£26.56**4.4★8,426 rev](https://www.amazon.co.uk/dp/B00E91T0OS) [3**Revlon One-Step Hair Dryer and Volumiser mid to Short Hair (One-Step 2-in-1 Styling Tool Ionic and Ceramic Technology Smaller Oval Design Multiple Heat Settings) RVDR5282UKE**Revlon**£28.75**4.4★8,529 rev](https://www.amazon.co.uk/dp/B08C8GR6Q9) [4**Revlon Hair Tools Pro Collection Salon One Step Hair Dryer and Styler Black (Packaging May Vary)**Revlon**£21.10**4.3★6,256 rev](https://www.amazon.co.uk/dp/B072VHDXWW) [5**BaByliss Air Styler 1000W - All in One Hair Dryer Brush Volumiser and Curler Advanced Ionic Frizz-Control System 4 Attachments Copper/Grey 2136U**BaByliss**£25.47**4.2★4,514 rev](https://www.amazon.co.uk/dp/B07ZY9WZPW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TYMO Hair Dryer Brush Blow Dryer Brush in One 4 in 1 Ionic Hairdryer and Styler Volumizer with Oval Titanium Barrel Hot Air Straightener for Smooth Frizz-Free Blowout Gold**TYMO**£35.00**1,046 rev5mo ago](https://www.amazon.co.uk/dp/B0GKMCCFWT) [**Sawop Hair Dryer Brush Blow Dryer Brush in One Professional Hairdryer and Styler Volumizer Hot Air Brush with Negative Ion Anti-frizz Ceramic Titanium Barrel Hair Straightener Brush**Sawop**£23.81**1,315 rev11mo ago](https://www.amazon.co.uk/dp/B0FM7WXH11) [**SAOSA Hair Dryer Brush Blow Dryer Brush in One 4 in 1 Hot Air Brush & Volumizer with Negative Ion Anti-frizz Ceramic Titanium Barrel UK Plug**SAOSA**£16.64**174 rev1y ago](https://www.amazon.co.uk/dp/B0F13SSB38) [**Wavytalk Thermal Brush Blowout Boost Ionic Round Heated Hot Brush to Make Hair Smoother & Shinier Easy to Use Not for Blow Drying 38mm Barrel 5 Temperature Settings Dual Voltage UK Plug Pink**wavytalk**£30.75**1,868 rev1y ago](https://www.amazon.co.uk/dp/B0DRCM1PNH) [**Revlon Salon One-Step Hair Dryer & Volumiser with Sectioning Comb Included (for mid to Long Hair One-Step Technology 2-in-1 Styling Tool Ionic & Ceramic Technology) RVDR5222UKAMZ**Revlon**£26.60**1,170 rev2y ago](https://www.amazon.co.uk/dp/B0D98N6SD9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TYMO Hair Dryer Brush Blow Dryer Brush in One 4 in 1 Ionic Hairdryer and Styler Volumizer with Oval Titanium Barrel Hot Air Straightener for Smooth Frizz-Free Blowout Gold**TYMO**£35.00**4.4★**▲ 395%**](https://www.amazon.co.uk/dp/B0GKMCCFWT) [**Revlon One-Step Hair Dryer and Volumiser mid to Short Hair (One-Step 2-in-1 Styling Tool Ionic and Ceramic Technology Smaller Oval Design Multiple Heat Settings) RVDR5282UKE**Revlon**£28.75**4.4★**▲ 114%**](https://www.amazon.co.uk/dp/B08C8GR6Q9) [**Wavytalk Thermal Brush Blowout Boost Ionic Round Heated Hot Brush to Make Hair Smoother & Shinier Easy to Use Not for Blow Drying 38mm Barrel 5 Temperature Settings Dual Voltage UK Plug Pink**wavytalk**£30.75**4.2★**▲ 93%**](https://www.amazon.co.uk/dp/B0DRCM1PNH) [**SAOSA Hair Dryer Brush Blow Dryer Brush in One 4 in 1 Hot Air Brush & Volumizer with Negative Ion Anti-frizz Ceramic Titanium Barrel UK Plug**SAOSA**£16.64**4.5★**▲ 62%**](https://www.amazon.co.uk/dp/B0F13SSB38) [**Revlon One-Step Volumiser Plus (Patented Detachable Head Ceramic Titanium Barrel Nylon Styling Bristles with Activated Charcoal Pins Tourmaline Ionic Technology) RVDR5298UK**Revlon**£28.83**4.4★**▲ 50%**](https://www.amazon.co.uk/dp/B0B1V2FMBK)
**~~View all trending →~~**
## **What buyers say about hair dryer brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**19%
*“Easy to hold”*
**Value For Money**17%
*“Value for money”*
**Quality-Overall**16%
*“Just as good as branded item”*
**Moist/Dry**6%
*“Air dry”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Weight Light**4%
*“Lightweight so easy to take with you”*
**Brush Quality**4%
*“Excellent brush”*
**Shape/Style**3%
*“style with this”*
**Size-Overall**2%
*“Lovely size”*
**Efficiency**2%
*“Does the job efficiently”*
### **What buyers complain about **
**Durability**14%
*“Broke after a few months”*
**Heating**12%
*“Not hot enough”*
**Size-Overall**7%
*“As others have mentioned it is quite long”*
**Quality-Overall**6%
*“Truly a poor quality build”*
**Ease Of Use**5%
*“harder to remove”*
**Functionality-Overall**5%
*“Wont even turn on”*
**Weight Heavy**4%
*“Its quite bulky”*
**Value For Money**4%
*“Waste of money”*
**Add-Ons/Attachments**3%
*“Actual brush attachments are extremely hard and uncomfortable to touch and use”*
**Smell**3%
*“there was strong smell of burning”*
### **Top return reasons **
**Size-Overall**28%
**Functionality-Overall**14%
**Heating**6%
**Weight Heavy**5%
**Quality-Overall**5%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**3%
**Smell**3%
**Damage/Burn Hair**3%
**Strength**3%
## **Common questions**
- **Is hair dryer brush profitable to sell on Amazon United Kingdom?**
- The niche generates £907K/yr across 28 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the hair dryer brush niche?**
- 14 brands and 158 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in hair dryer brush?**
- Top complaints mined from reviews: Durability, Heating, Size-Overall. The return rate is 4.8%.
- **When does demand for hair dryer brush peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the hair dryer brush niche?**
- Listings span £9.89–£41.22; the average listing price is £23.61 (sweet spot $15–$100). The average incumbent carries 3,515 reviews — the moat a new listing must climb.
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