---
title: "Hair Curler — £3.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-curler"
last_updated: "2026-08-09T17:52:31.270Z"
locale: en
meta:
description: "Niche score 60/100 · £3.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £3.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Curler — £3.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **hair curler**
**Worth a look**
Shows a $3.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 17Conversion 35Competition 83Returns 44Price range 86Avg price 95Brand share 49Review moat 27Quality gap 76
**Market size**
**Incredible****£3.1M**
£3.1M/yr · 4.2M searches
**Avg price**
**Incredible****£27.15**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.46–£74.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,810.28**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-16.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair curler is a £3.1M/yr Amazon United Kingdom market (4.2M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair curler market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£2.7M–£3.4M**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**109**
**Top-5 brand share**
**75%**
Top 20: 99%
**Top-5 click share**
**32%**
Top 20: 73%
**Open market**
**21%**
- TYMO29% - TRESemmé16% - BaByliss15% - JAETON10% - UNOBEY6% - ELEHOT-Store3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
150K100KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-curler/trend)
## **Top hair curler search terms**
- **hair curler**1.2M/yr-13.0%1.5% conv. - **curling wand**527K/yr-2.3%2.8% conv. - **curling tongs**290K/yr-10.4%3.3% conv. - **curling iron**234K/yr-14.6%2.0% conv. - **tymo curl pro plus**297K/yr-48.1%3.4% conv. - **curler**184K/yr-12.7%1.6% conv. - **babyliss hair curler**153K/yr+6.4%1.9% conv. - **hair curlers**157K/yr-7.1%1.5% conv. - **hair curler automatic rotating**112K/yr-4.9%1.4% conv. - **tymo**185K/yr-35.5%1.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-curler/search-terms)
## **Top hair curler products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£94K6%£188K9%£283K12%£377K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TYMO CurlPro Plus Hair Curler Automatic Rotating - Long Barrel Curling Wand for Long Hair Ceramic Curling Iron for Women Anti-Scald Tangle-Free 600M Ionic Dual Voltage UK Plug Gold 25 mm**TYMO**£72.75**4.6★9,332 rev](https://www.amazon.co.uk/dp/B0DPZLWX8J) [2**TYMO Hair Curler Automatic Rotating - CURLPRO Beach Waves Curling Wand Anti-Scald Curling Iron Portable 500 Million Ionic Dual Voltage & Lightweight for Travel Ceramic Coating Gray 1 inch**TYMO**£46.34**4.4★15,195 rev](https://www.amazon.co.uk/dp/B0DBZS6MHK) [3**TRESemme Classic Curling Tong Large 25mm Ceramic curling iron Defined Curls Long lasting results**TRESemmé**£18.48**4.3★255 rev](https://www.amazon.co.uk/dp/B0B9CF2TCB) [4**TRESemme Defined Curls 16mm Curling Tong Ceramic-Coated Hair Curler Up to 185C Worldwide Use Black 271TU**TRESemmé**£11.08**4.3★5,767 rev](https://www.amazon.co.uk/dp/B010FPGT2W) [5**TRESemme Large Curling Tong 32mm Ceramic Barrel For Soft Bouncy Curls and Waves Hair Curler with 3 Temperature Settings Fast Heat-Up Cool Tip Black 2805DU**TRESemmé**£18.61**4.4★590 rev](https://www.amazon.co.uk/dp/B09GFYGP6F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hair Curler Portable Automatic Curling Iron with Anti-Scald Design 30s Fast Heat 3 Temp Settings 32mm Tourmaline Ceramic Barrel 60 Min Auto Shut-Off**Lanboo**£21.55**59 rev6mo ago](https://www.amazon.co.uk/dp/B0FD9GJC7Q) [![Remington Curling Wand [Advanced Ceramic + Almond Oil] Almond Allure Series (1325mm Tapered Barrel 30 Heat Settings Fast Heat-Up Worldwide Voltage) CI4807](https://m.media-amazon.com/images/I/21sdlzbn03L.jpg)**Remington Curling Wand \[Advanced Ceramic + Almond Oil\] Almond Allure Series (1325mm Tapered Barrel 30 Heat Settings Fast Heat-Up Worldwide Voltage) CI4807**Remington**£14.39**140 rev11mo ago](https://www.amazon.co.uk/dp/B0FKH785BS) [**JAETON Curling Wand Hair Curler Curling Tongs with Clamp New Upgraded Ceramic Curling Iron Dual Voltage Adjustable Temp for Long Hair (25MM)**JAETON**£15.65**247 rev1y ago](https://www.amazon.co.uk/dp/B0FGXWSYDG) [**TYMO Hair Curler Automatic Rotating - CURLPRO Beach Waves Curling Wand Anti-Scald Curling Iron Portable 500 Million Ionic Dual Voltage & Lightweight for Travel Ceramic Coating Pink 1.25 inch**TYMO**£46.19**15,195 rev1y ago](https://www.amazon.co.uk/dp/B0F2THYFSF) [**TYMO Hair Curler Automatic Rotating - CURLPRO Beach Waves Curling Wand Anti-Scald Curling Iron Portable 500 Million Ionic Dual Voltage & Lightweight for Travel Ceramic Coating Pink 1 inch**TYMO**£46.75**15,195 rev1y ago](https://www.amazon.co.uk/dp/B0DP542W7G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TRESemme Classic Curling Tong Large 25mm Ceramic curling iron Defined Curls Long lasting results**TRESemmé**£18.48**4.3★**▲ 166%**](https://www.amazon.co.uk/dp/B0B9CF2TCB) [**Hair Curler Portable Automatic Curling Iron with Anti-Scald Design 30s Fast Heat 3 Temp Settings 32mm Tourmaline Ceramic Barrel 60 Min Auto Shut-Off**Lanboo**£21.55**4.1★**▲ 107%**](https://www.amazon.co.uk/dp/B0FD9GJC7Q) [**TRESemme 28mm Ceramic Waving Wand ceramic hair curling wand Loose Waves**TRESemmé**£21.32**4.3★**▲ 90%**](https://www.amazon.co.uk/dp/B09GFX4JLC) [**BaByliss Titanium Brilliance Waves Wand 28mm Curling Wand for Soft Waves & Defined Curls Professional Hair Curler with Titanium Coating 6 Adjustable Heat Settings up to 210C Fast Heat-Up 2356U**BaByliss**£27.67**4.4★**▲ 87%**](https://www.amazon.co.uk/dp/B07TQ53LVM) [**JAETON Curling Wand Hair Curler Curling Tongs with Clamp New Upgraded Ceramic Curling Iron Dual Voltage Adjustable Temp for Long Hair (25MM)**JAETON**£15.65**4.3★**▲ 83%**](https://www.amazon.co.uk/dp/B0FGXWSYDG)
**~~View all trending →~~**
## **What buyers say about hair curler**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**43%
*“- Easy to operate”*
**Quality-Overall**18%
*“Excellent Quality”*
**Value For Money**14%
*“Excellent value”*
**Advertised Vs Actual Product**5%
*“Description is accurate”*
**Weight Light**3%
*“I was pleased by how lightweight this curler is”*
**Durability**2%
*“worked perfectly for a couple of years”*
**Efficiency**1%
*“Works well”*
**Gifting Purpose**1%
*“Bought as a gift and recipient very happy with it and works well”*
**Design-Overall**1%
*“Sleek design”*
**Heating Element**1%
*“Heats up quickly”*
### **What buyers complain about **
**Durability**11%
*“Broken”*
**Ease Of Use**9%
*“So, unable to to use it”*
**Heating**9%
*“Takes 20 seconds to heat up”*
**Suitability Curly Hair**7%
*“Doesn't curl well at all”*
**Hair Curling**6%
*“Doesn't Curl”*
**Damage/Burn Hair**5%
*“damage your hair”*
**Quality-Overall**5%
*“Disappointing as this is a reputable brand”*
**Functionality-Overall**5%
*“Didnt turn on”*
**Size-Overall**5%
*“not fit for purpose”*
**Value For Money**4%
*“Not worth the price”*
### **Top return reasons **
**Hair Curling**17%
**Size-Overall**16%
**Functionality-Overall**16%
**Heating**9%
**Advertised Vs Actual Product**5%
**Damage/Burn Hair**4%
**Quality-Overall**4%
**Ease Of Use**4%
**Defective Material/Parts**4%
**Suitability Curly Hair**3%
## **Common questions**
- **Is hair curler profitable to sell on Amazon United Kingdom?**
- The niche generates £3.1M/yr across 50 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the hair curler niche?**
- 22 brands and 109 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in hair curler?**
- Top complaints mined from reviews: Durability, Ease Of Use, Heating. The return rate is 3.5%.
- **When does demand for hair curler peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the hair curler niche?**
- Listings span £7.46–£74.27; the average listing price is £27.15 (sweet spot $15–$100). The average incumbent carries 3,810 reviews — the moat a new listing must climb.
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