---
title: "Hair Cream for Men — £233K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-cream-for-men"
last_updated: "2026-08-09T16:35:48.698Z"
locale: en
meta:
description: "Niche score 52/100 · £233K/yr market. Brand-locked demand (top 5 brands take 89% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £233K/yr market. Brand-locked demand (top 5 brands take 89% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Cream for Men — £233K/yr Amazon UK Niche (2026) - Flapen"
---
# **hair cream for men**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 89% of clicks) keeps it on the watch list.
Market size 44Growth 51Conversion 79Competition 35Returns 99Price range 64Avg price 53Brand share 26Review moat 37Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£3.62–£34.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.40**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+21.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£233K**
£233K/yr · 236K searches
**Review moat**
**Okay****2,798.84**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United Kingdom niche tracking, hair cream for men is a £233K/yr Amazon United Kingdom market (236K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair cream for men market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£248K–£310K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#134**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **68%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**208**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**9%**
- Brylcreem71% - American Crew5% - Slick Gorilla5% - Highland4% - NIVEA MEN4% - CANTU2% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.4% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-cream-for-men/trend)
## **Top hair cream for men search terms**
- **brylcreem for men**60K/yr+12.1%13.5% conv. - **brylcreem original**17K/yr>1,000%13.0% conv. - **hair cream for men**48K/yr-13.1%2.7% conv. - **brylcreem**23K/yr+37.6%8.2% conv. - **mens hair cream**17K/yr+7.1%2.9% conv. - **brill cream**5K/yr+529.0%14.4% conv. - **bryl cream**4K/yr+578.5%12.9% conv. - **highland glacial hair cream**8K/yr-48.5%4.3% conv. - **mens styling cream**7K/yr-2.2%4.0% conv. - **hair cream men**8K/yr-38.3%2.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-cream-for-men/search-terms)
## **Top hair cream for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£23K20%£47K30%£70K40%£93K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2x Brylcreem ORIGINAL LIGHT GLOSSY HOLD Mens Hair Styling Cream RED TUB 150ml**Brylcreem**£7.25**4.5★275 rev](https://www.amazon.co.uk/dp/B016UQVHL8) [2**3x Brylcreem ORIGINAL LIGHT GLOSSY HOLD Mens Hair Styling Cream RED TUB 150ml**Brylcreem**£9.46**4.4★236 rev](https://www.amazon.co.uk/dp/B016URF0SI) [3**150ml Brylcreem ORIGINAL Fixative cream for hair**Brylcreem**£5.29**4.5★784 rev](https://www.amazon.co.uk/dp/B00WQ1L9J2) [4**American Crew forming Cream with Medium Hold and Shine Gifts for Men for Shape and Thickening Cream Texture for All Hair Types Hair Styling for Men - 85 g**American Crew**£10.34**4.5★20,553 rev](https://www.amazon.co.uk/dp/B000KEIPC6) [5**Slick Gorilla Hair Styling Cream for Men Medium Hold Frizz Control 100ml**Slick Gorilla**£10.66**4.2★280 rev](https://www.amazon.co.uk/dp/B0DM23LYD8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Slick Gorilla Hair Styling Cream for Men Medium Hold Frizz Control 100ml**Slick Gorilla**£10.66**280 rev1y ago](https://www.amazon.co.uk/dp/B0DM23LYD8) [**Highland Ice Clay Hair Ointment - Award Winning Hair Styling Clay For Men And Women Made With 100% Natural And Organic Ingredients That Promote Cab Health**Highland**£34.87**1,299 rev2y ago](https://www.amazon.co.uk/dp/B0BZT8JYSR) [**NIVEA MEN Styling Cream Pack of 1 (1 x 150 ml) Hair Cream for Malleable Hold without Hardening Flexible Hair Gel for a Natural Look**NIVEA MEN**£7.31**1,758 rev6y ago](https://www.amazon.co.uk/dp/B073SH5GJT) [**Reuzel Grooming Hair Cream for Men - Subtle Sugary Rum Fragrance - Low Shine Finish - Contains Moisturizing Properties - No Buildup - Natural Pliable Hold - Suitable for All Hair Types - 100 ml**REUZEL**£11.75**724 rev6y ago](https://www.amazon.co.uk/dp/B084JBW4NK) [**2 x Brylcreem Original Protein Enriched 150ml by Brylcreem**Brylcreem**£7.23**47 rev7y ago](https://www.amazon.co.uk/dp/B01N8XHFFK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aveda Men Pure-Formance Grooming Cream | Medium-Hold Hair Styling Cream | Adds Moisture and Shine 125ml**Aveda**£20.65**4.6★**▲ 137%**](https://www.amazon.co.uk/dp/B000VZK9U0) [**Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml**Got2B**£3.62**4.6★**▲ 75%**](https://www.amazon.co.uk/dp/B014G3E020) [**Brylcreem Brylcream Original Hair Styling x 6 250ml Each by BRYLCREEM**Brylcreem**£21.81**4.5★**▲ 66%**](https://www.amazon.co.uk/dp/B00V6WDQCK) [**3x Brylcreem ORIGINAL LIGHT GLOSSY HOLD Mens Hair Styling Cream RED TUB 150ml**Brylcreem**£9.46**4.4★**▲ 53%**](https://www.amazon.co.uk/dp/B016URF0SI) [**6x Brylcreem ORIGINAL LIGHT GLOSSY HOLD Mens Hair Styling Cream RED TUB 150ml by Brylcreem**Brylcreem**£17.83**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B01MU9HH2I)
**~~View all trending →~~**
## **What buyers say about hair cream for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent product”*
**Value For Money**15%
*“Good price”*
**Hair Styling**10%
*“Great for styling”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Smell**7%
*“It also smells lovely and fruity”*
**Suitability Straight Hair**6%
*“Very good and effective hair cream”*
**Ease Of Use**4%
*“Easy to use”*
**Soft Feel**4%
*“Makes my hair soft and shiny”*
**Moist/Dry**3%
*“Moist”*
**Hair Growth**3%
*“pleased to have enough hair left to carry on using this great hair product”*
### **What buyers complain about **
**Dilute/Watery**13%
*“this was very watery”*
**Size-Overall**9%
*“These tubs are TINY”*
**Suitability Wavy Hair**7%
*“I think the product is too heavy for my fine and wavy hair”*
**Value For Money**7%
*“And very very expensive compared to other products”*
**Oily/Greasy**6%
*“Greasy with no hold”*
**Smell**5%
*“Bad smell”*
**Texture/Consistency-Overall**4%
*“This seemed like a watered downed gel/cream inferior version of the original texture that my hair just absorbed”*
**Hair Related**4%
*“I find the Original does not hold my hair in place very well so I won't continue to use it”*
**Quality-Overall**4%
*“Overrated”*
**Moist/Dry**4%
*“not moisturizing at all”*
### **Top return reasons **
**Smell**14%
**Functionality-Overall**10%
**Leak-Proof**10%
**Size-Overall**8%
**Advertised Vs Actual Product**8%
**Value For Money**4%
**Suitability Straight Hair**4%
**Dilute/Watery**4%
**Defective Material/Parts**3%
**Moist/Dry**3%
## **Common questions**
- **Is hair cream for men profitable to sell on Amazon United Kingdom?**
- The niche generates £233K/yr across 19 tracked products. 90-day search growth is +21.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the hair cream for men niche?**
- 11 brands and 208 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in hair cream for men?**
- Top complaints mined from reviews: Dilute/Watery, Size-Overall, Suitability Wavy Hair. The return rate is 0.1%.
- **When does demand for hair cream for men peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the hair cream for men niche?**
- Listings span £3.62–£34.87; the average listing price is £12.40 (sweet spot $15–$100). The average incumbent carries 2,799 reviews — the moat a new listing must climb.
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