---
title: "Hair Colour Spray — £121K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-colour-spray"
last_updated: "2026-08-06T16:59:01.878Z"
locale: en
meta:
description: "Niche score 49/100 · £121K/yr market · 333K searches/yr · £6.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £121K/yr market · 333K searches/yr · £6.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hair Colour Spray — £121K/yr Amazon UK Niche (2026) - Flapen"
---
# **hair colour spray**
**Skip it**
Prices mostly outside the sweet spot ($2.78–$13.28) — this niche doesn't clear our bar today.
Market size 28Growth 11Conversion 61Competition 57Returns 99Price range 0Avg price 19Brand share 64Review moat 27Quality gap 95
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£121K**
£121K/yr · 333K searches
**Review moat**
**Okay****3,750.47**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.91**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-28.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.78–£13.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, hair colour spray is a £121K/yr Amazon United Kingdom market (333K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair colour spray market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£104K–£138K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#220**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **87%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**97**
**Top-5 brand share**
**67%**
Top 20: 99%
**Top-5 click share**
**51%**
Top 20: 88%
**Open market**
**28%**
- Party Success23% - nishman17% - ZOPPER12% - L'Oreal Paris9% - ROOT PERFECT5% - Allony5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-colour-spray/trend)
## **Top hair colour spray search terms**
- **hair colour spray**57K/yr-18.6%3.9% conv. - **coloured hair spray wash out kids**45K/yr-43.4%4.3% conv. - **temporary hair colour spray**31K/yr-8.7%1.5% conv. - **colour hair sprays kids**26K/yr-30.0%4.3% conv. - **coloured hair spray**36K/yr-18.6%2.4% conv. - **colour hair spray**22K/yr-27.6%2.4% conv. - **hair dye spray**16K/yr-3.7%6.2% conv. - **hair spray colour for kids**15K/yr-35.1%3.5% conv. - **hair colour spray for kids**14K/yr-35.8%4.4% conv. - **kids hair colour spray washable**11K/yr-46.5%3.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-colour-spray/search-terms)
## **Top hair colour spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£12K15%£18K20%£24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NISHMAN Temporary Hair Colour Spray for Kids Gold 150 ml | Wash Out Hair Dye for Kids | Party Fancy Dress Up Hairspray Boys Girls (Gold)**nishman**£6.98**4.0★220 rev](https://www.amazon.co.uk/dp/B0B1MT67ZF) [2**Zopper 6 x 200ml Hair Spray Multi Colour for Special Occasion Temporary Washable Fancy Dress Up Hairspray Can**ZOPPER**£11.75**4.4★116 rev](https://www.amazon.co.uk/dp/B0CX99LBMH) [3**Party Success Temporary Hair Colour Spray Wash Out Spray 125Ml (Blue)**Party Success**£4.86**4.2★1,454 rev](https://www.amazon.co.uk/dp/B0812R4MN1) [4**Party Success Temporary Hair Colour Spray Wash Out Spray 125ml (Red)**Party Success**£4.65**4.2★1,454 rev](https://www.amazon.co.uk/dp/B0812GHH1L) [5**Desire Deluxe Hair Chalk Gift for Girls - 10 Temporary Non-Toxic Easy Washable Hair Dye Colourful Metallic Glitter Pens - Great Games Birthday Girls**Desire Deluxe**£9.22**4.3★26,300 rev](https://www.amazon.co.uk/dp/B07FTGLWDR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 Colours Washable Hair Spray Temporary Hair-Dye Hair Spray Wash Out for Parties Cosplay Halloween Christmas(Red Blue Purple)**LULULADYY**£7.34**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GXZX2QC5) [**Glow Riot Temporary Colour HairSpray Spray On Wash Out Formula Made in the UK Certified Cruelty Free Skin Hair Clothing and Child Safe (Blue)**GLOW RIOT**£5.69**22 rev3mo ago](https://www.amazon.co.uk/dp/B0GXSQ8BLT) [**3 Colors Washable Hair Colour Spray Temporary Hair-Dye Hair Colour Wash Out for Parties Cosplay Halloween Christmas (Red Blue Purple)**Wormeer**£7.84**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GV7GJJM1) [**Kids Hair Chalk Set - 3Pcs Temporary Hair Color Spray Mascara & Hairspray Bundle - Washable Dye in Blue Purple Pink - Fun Non-Toxic for Parties & Play**KIZLOVE**£6.32**22 rev5mo ago](https://www.amazon.co.uk/dp/B0GKV9CR39) [**Temporary Hair Chalk for Girls 6 Color Glow in UV Light Neon Hair Chalk Washable Blacklight Reactive Hair Dye Color UV Makeup for Halloween Cosplay Christmas Birthday Gift for Girls Age 5-12 Years Old**LAWOHO**£5.80**217 rev11mo ago](https://www.amazon.co.uk/dp/B0FKT9752K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3 Colors Washable Hair Colour Spray Temporary Hair-Dye Hair Colour Wash Out for Parties Cosplay Halloween Christmas (Red Blue Purple)**Wormeer**£7.84**0.0★**▲ 247%**](https://www.amazon.co.uk/dp/B0GV7GJJM1) [**3 Colours Washable Hair Spray Temporary Hair-Dye Hair Spray Wash Out for Parties Cosplay Halloween Christmas(Red Blue Purple)**LULULADYY**£7.34**0.0★**▲ 247%**](https://www.amazon.co.uk/dp/B0GXZX2QC5) [**Glow Riot Temporary Colour HairSpray Spray On Wash Out Formula Made in the UK Certified Cruelty Free Skin Hair Clothing and Child Safe (Blue)**GLOW RIOT**£5.69**3.8★**▲ 243%**](https://www.amazon.co.uk/dp/B0GXSQ8BLT) [**Kids Hair Chalk Set - 3Pcs Temporary Hair Color Spray Mascara & Hairspray Bundle - Washable Dye in Blue Purple Pink - Fun Non-Toxic for Parties & Play**KIZLOVE**£6.32**4.4★**▲ 166%**](https://www.amazon.co.uk/dp/B0GKV9CR39) [**Party Success Temporary Hair Colour Spray Wash Out Spray 125ml (Purple)**Party Success**£5.23**4.2★**▲ 107%**](https://www.amazon.co.uk/dp/B0812XX561)
**~~View all trending →~~**
## **What buyers say about hair colour spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“Bright colours”*
**Quality-Overall**13%
*“Great product, I use when Im waiting for my hair appointment to have my roots done”*
**Ease Of Use**9%
*“Easy to use”*
**Value For Money**7%
*“Good value”*
**Advertised Vs Actual Product**6%
*“Does the job”*
**Coverage**5%
*“Covers well”*
**Ease Of Application**5%
*“perfect application”*
**Hair Styling**4%
*“My daughter was happy with her hairdo with this spray at her school red nose party”*
**Suitability Colored Hair**4%
*“Hair colour”*
**Ease Of Cleaning**3%
*“no mess”*
### **What buyers complain about **
**Color**14%
*“Colour doesnt really show”*
**Suitability Colored Hair**13%
*“This was quite hard to get clear colour on dark hair”*
**Functionality-Overall**11%
*“Do not work well at all”*
**Value For Money**9%
*“Pricey”*
**Quality-Overall**5%
*“Poor quality”*
**Ease Of Cleaning**5%
*“Which seems difficult to wash out”*
**Allergies**4%
*“Unfortunately, I ended up being allergic to this product so I ordered L’Oréal again”*
**Size-Overall**4%
*“Be careful, this is a smaller spray than I expected”*
**Advertised Vs Actual Product**3%
*“The picture doesnt reflect the reality of the product”*
**Ease Of Use**3%
*“Not fully useable”*
### **Top return reasons **
**Color**27%
**Functionality-Overall**18%
**Suitability Short Hair**7%
**Leak-Proof**7%
**Suitability Colored Hair**6%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Value For Money**3%
**Defective Material/Parts**3%
**Hair Related**2%
## **Common questions**
- **Is hair colour spray profitable to sell on Amazon United Kingdom?**
- The niche generates £121K/yr across 30 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the hair colour spray niche?**
- 21 brands and 97 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in hair colour spray?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.2%.
- **When does demand for hair colour spray peak?**
- Demand peaks in Mar–Oct–Nov; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the hair colour spray niche?**
- Listings span £2.78–£13.28; the average listing price is £6.91 (sweet spot $15–$100). The average incumbent carries 3,750 reviews — the moat a new listing must climb.
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