---
title: "Hair Colour Remover — £313K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-colour-remover"
last_updated: "2026-08-09T19:58:49.845Z"
locale: en
meta:
description: "Niche score 48/100 · £313K/yr market · 646K searches/yr · £8.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £313K/yr market · 646K searches/yr · £8.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hair Colour Remover — £313K/yr Amazon UK Niche (2026) - Flapen"
---
# **hair colour remover**
**Skip it**
Soft demand (-16.7% this quarter) — this niche doesn't clear our bar today.
Market size 52Growth 17Conversion 63Competition 23Returns 97Price range 24Avg price 24Brand share 47Review moat 39Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£313K**
£313K/yr · 646K searches
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,594.83**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.73**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£6.75–£17.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-16.7%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, hair colour remover is a £313K/yr Amazon United Kingdom market (646K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair colour remover market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£349K–£437K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **58%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**129**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**18%**
- JoBaz29% - Scott Cornwall15% - PROVOKE12% - Colour B411% - Color Oops10% - Crazy Color5% - Open — no brand owns it (5 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.7% search growth over the last 90 days.
18K13KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-colour-remover/trend)
## **Top hair colour remover search terms**
- **hair colour remover**193K/yr-21.5%5.4% conv. - **hair dye remover**113K/yr-17.1%5.6% conv. - **colour remover hair dye**64K/yr-17.3%4.9% conv. - **colour remover**41K/yr+1.3%3.7% conv. - **hair stripper for dyed hair**35K/yr-17.9%6.7% conv. - **hair stripper**23K/yr-19.9%5.4% conv. - **hair colour remover for dyed hair**22K/yr-14.5%4.8% conv. - **colour oops**25K/yr-32.0%5.8% conv. - **colour stripper hair dye remover**18K/yr-9.0%5.9% conv. - **colour b4**16K/yr-7.1%6.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-colour-remover/search-terms)
## **Top hair colour remover products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£31K20%£63K30%£94K40%£125K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JoBaz Hair Colour Remover Extra Strength Removes Darker Shades & Colour Build Up**JoBaz**£8.95**4.0★5,413 rev](https://www.amazon.co.uk/dp/B009ODQEBI) [2**Scott Cornwall Decolour Hair Colour Remover For Dyed Hair Removes Unwanted Permanent Hair Colour**Scott Cornwall**£7.31**3.5★4,435 rev](https://www.amazon.co.uk/dp/B00KCKR33U) [3**PROVOKE Hair Colour Remover Max Strength Removes Permanent Hair Dye For Multicoloured Hair Dye Removal; Ammonia-free & Bleach-Free Formulation**PROVOKE**£7.35**3.5★2,953 rev](https://www.amazon.co.uk/dp/B00AZXQ3MG) [4**Developlus FCOP0002 Color Oops Hair Color Remover Extra Strength Extra Conditioning**Color Oops**£17.57**3.8★5,262 rev](https://www.amazon.co.uk/dp/B0012JY4G4) [5**Colour B4 Extra Strength Hair Colour Remover Kit for Darker Hair**Colour B4**£7.49**3.2★155 rev](https://www.amazon.co.uk/dp/B01BIS138A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Veefree Hair Colour Remover Removes Unwanted Semi-Permanent & Permanent Colours Creates A Lighter Base Shade For Colourists to Recolour. Does Not Restore Natural Colour-Salon Professional**VeeFree**£6.75**129 rev4y ago](https://www.amazon.co.uk/dp/B09QCSW7M9) [**Knight & Wilson Colour-Freedom Cream Hair Bleach. Ammonia-Free Formula Lifts up to 8 Shades. Protects & Repairs While Lightening. Complete bleaching kit including Tint Bowl & Brush Packaging may vary**Knight & Wilson**£9.23**4,270 rev7y ago](https://www.amazon.co.uk/dp/B07KCPHLMZ) [**Crazy Color Back To Base Remover 45g**Crazy Color**£6.85**417 rev8y ago](https://www.amazon.co.uk/dp/B07CZ2TVWN) [**FRAMAR Professional Hair Colour Remover 100 Wipes for Dye & Bleach Removal Hair Color Remover Dye Remover Hair Dye Permanent**FRAMAR**£8.30**518 rev8y ago](https://www.amazon.co.uk/dp/B076DKNMDB) [**Colour B4 Extra Strength Hair Colour Remover Kit for Darker Hair**Colour B4**£7.49**155 rev10y ago](https://www.amazon.co.uk/dp/B01BIS138A)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Malibu C DDL Direct Dye Lifter 1 pc by Malibu C**Malibu C**£8.39**4.0★**▲ 139%**](https://www.amazon.co.uk/dp/B00XTHAAIS) [**Colour B4 Hair Colour Remover**Colour B4**£7.08**4.0★**▲ 40%**](https://www.amazon.co.uk/dp/B003IPTTLA) [**Crazy Color Back To Base Remover 45g**Crazy Color**£6.85**3.6★**▲ 31%**](https://www.amazon.co.uk/dp/B07CZ2TVWN) [**Scott Cornwall Decolour Hair Colour Remover For Dyed Hair Removes Unwanted Permanent Hair Colour**Scott Cornwall**£7.31**3.5★**— 0%**](https://www.amazon.co.uk/dp/B00KCKR33U) [**Colour B4 Extra Strength Hair Colour Remover Kit for Darker Hair**Colour B4**£7.49**3.2★**— 0%**](https://www.amazon.co.uk/dp/B01BIS138A)
**~~View all trending →~~**
## **What buyers say about hair colour remover**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“gave good colour”*
**Quality-Overall**12%
*“The condition seems decent”*
**Advertised Vs Actual Product**9%
*“The item is as described”*
**Smell**8%
*“The smell is strong, true,”*
**Suitability Colored Hair**5%
*“It got the blue out of my hair so Im very happy”*
**Efficiency**5%
*“Effective”*
**Instructions/User Manual/Troubleshooting**4%
*“Follow instructions”*
**Value For Money**3%
*“Worth buying”*
**Ease Of Use**3%
*“the process was straightforward”*
**Color Fading/Discoloration**2%
*“Surprisingly, my hair has remained in good condition, despite colouring and removing the dye fairly soon afterwards”*
### **What buyers complain about **
**Color**19%
*“it came out way too dark”*
**Smell**18%
*“Smells awful”*
**Functionality-Overall**14%
*“Doesnt do what it says”*
**Suitability Colored Hair**7%
*“Made absolutely no difference to my hair colour”*
**Value For Money**6%
*“Not worth the expense”*
**Instructions/User Manual/Troubleshooting**3%
*“Bad instructions”*
**Damage/Burn Hair**3%
*“It also leaves your hair feeling so so so dry and damaged, I had to apply a tub of mask to my hair afterwards”*
**Hair Related**3%
*“however it absolutely fried my hair”*
**Moist/Dry**2%
*“it was a little dry after all the rinsing”*
**Advertised Vs Actual Product**2%
*“Not as described”*
### **Top return reasons **
**Suitability Short Hair**19%
**Functionality-Overall**19%
**Advertised Vs Actual Product**14%
**Suitability Colored Hair**7%
**Color**6%
**Value For Money**5%
**Defective Material/Parts**3%
**Product Condition**3%
**Damage/Burn Hair**3%
**Ease Of Use**3%
## **Common questions**
- **Is hair colour remover profitable to sell on Amazon United Kingdom?**
- The niche generates £313K/yr across 12 tracked products. 90-day search growth is -16.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the hair colour remover niche?**
- 11 brands and 129 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in hair colour remover?**
- Top complaints mined from reviews: Color, Smell, Functionality-Overall. The return rate is 0.5%.
- **When does demand for hair colour remover peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the hair colour remover niche?**
- Listings span £6.75–£17.57; the average listing price is £8.73 (sweet spot $15–$100). The average incumbent carries 2,595 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)