---
title: "Reviews — hair clay - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-clay/reviews"
last_updated: "2026-08-09T17:35:24.749Z"
locale: en
meta:
  description: "Niche score 59/100 · £419K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £419K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — hair clay - Flapen"
---

# **hair clay**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 36Conversion 85Competition 62Returns 99Price range 24Avg price 27Brand share 66Review moat 39Quality gap 67

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£419K**

£419K/yr · 472K searches

**Review moat**

**Okay****2,620.41**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+8.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£9.24**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.66–£18.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Reviews