[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-beauty-hair-clay":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":183,"baselines":222,"demand":227,"seasonality":542,"brandShare":555,"products":577,"feedback":827,"searchTerms":987,"related":1037,"lastUpdated":167},"321c1aefdd42bad1612c775a3099d4fa","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":33,"label":34,"slug":35,"href":36},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":135,"sellerCount":169,"signals":170,"avgBsr":171,"pageQuality":172,"unitsSoldMin":173,"unitsSoldAvgMin":174,"unitsSoldAvgMax":175,"revenueMin":176,"revenueMax":177,"avgBrandAgeMonths":178,"avgSellerAgeDays":179,"top20ClickShare":180,"top20BrandShare":181,"primePct":161,"oosRate":182},419017,472377,2.7585,0.0891,0.096,0.4755,0.6564,4.35,2620,9.24,2.66,18.9,27,50000,0.8889,0.0013,1,3,"hair clay","hair-clay","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fhair-clay","Styling Products","2026-07-21T01:40:30.986585+00:00",21,170,[],17,0,40000,1250,1500,369600,462000,73,162,0.9531,0.9947,0.0165,{"score":184,"verdict":185,"components":186},59,"watch",[187,192,195,199,202,205,208,213,216,218],{"key":188,"score":189,"weight":190,"raw":191},"marketSize",56,0.15,419017.29,{"key":193,"score":194,"weight":190,"raw":148},"growth",36,{"key":196,"score":197,"weight":198,"raw":149},"conversion",85,0.1,{"key":200,"score":201,"weight":190,"raw":150},"competition",62,{"key":203,"score":204,"weight":198,"raw":151},"brandShare",66,{"key":206,"score":207,"weight":198,"raw":152},"qualityGap",67,{"key":209,"score":210,"weight":211,"raw":212},"reviewMoat",39,0.05,2620.41,{"key":214,"score":215,"weight":198,"raw":160},"returns",99,{"key":217,"score":157,"weight":211,"raw":154},"avgPrice",{"key":219,"score":220,"weight":211,"raw":221},"priceRange",24,0.24014778325123146,{"avgRating":223,"medianPrice":224,"medianReturnRate":225,"nichesTracked":226},4.36,12.12,0.0064,27606,{"points":228,"droppedPartialWeek":541},[229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406,409,412,415,418,421,424,427,430,433,436,439,442,445,448,451,454,457,460,463,466,469,472,475,478,481,484,487,490,493,496,499,502,505,508,511,514,517,520,523,526,529,532,535,538],{"week":230,"volume":231},"2024-07-21",7552,{"week":233,"volume":234},"2024-07-28",5572,{"week":236,"volume":237},"2024-08-04",7367,{"week":239,"volume":240},"2024-08-11",7132,{"week":242,"volume":243},"2024-08-18",6845,{"week":245,"volume":246},"2024-08-25",7028,{"week":248,"volume":249},"2024-09-01",7124,{"week":251,"volume":252},"2024-09-08",4705,{"week":254,"volume":255},"2024-09-15",4857,{"week":257,"volume":258},"2024-09-22",4511,{"week":260,"volume":261},"2024-09-29",4710,{"week":263,"volume":264},"2024-10-06",7154,{"week":266,"volume":267},"2024-10-13",8683,{"week":269,"volume":270},"2024-10-20",6853,{"week":272,"volume":273},"2024-10-27",7009,{"week":275,"volume":276},"2024-11-03",7167,{"week":278,"volume":279},"2024-11-10",6739,{"week":281,"volume":282},"2024-11-17",7281,{"week":284,"volume":285},"2024-11-24",8131,{"week":287,"volume":288},"2024-12-01",8125,{"week":290,"volume":291},"2024-12-08",7122,{"week":293,"volume":294},"2024-12-15",6811,{"week":296,"volume":297},"2024-12-22",7526,{"week":299,"volume":300},"2024-12-29",5311,{"week":302,"volume":303},"2025-01-05",5462,{"week":305,"volume":306},"2025-01-12",5698,{"week":308,"volume":309},"2025-01-19",5597,{"week":311,"volume":312},"2025-01-26",5631,{"week":314,"volume":315},"2025-02-02",5762,{"week":317,"volume":318},"2025-02-09",6029,{"week":320,"volume":321},"2025-02-16",5443,{"week":323,"volume":324},"2025-02-23",5803,{"week":326,"volume":327},"2025-03-02",6354,{"week":329,"volume":330},"2025-03-09",6156,{"week":332,"volume":333},"2025-03-16",5989,{"week":335,"volume":336},"2025-03-23",5953,{"week":338,"volume":339},"2025-03-30",6730,{"week":341,"volume":342},"2025-04-06",7048,{"week":344,"volume":345},"2025-04-13",6125,{"week":347,"volume":348},"2025-04-20",6078,{"week":350,"volume":351},"2025-04-27",5827,{"week":353,"volume":354},"2025-05-04",5925,{"week":356,"volume":357},"2025-05-11",6413,{"week":359,"volume":360},"2025-05-18",6687,{"week":362,"volume":363},"2025-05-25",6308,{"week":365,"volume":366},"2025-06-01",6773,{"week":368,"volume":369},"2025-06-08",6560,{"week":371,"volume":372},"2025-06-15",6146,{"week":374,"volume":375},"2025-06-22",5950,{"week":377,"volume":378},"2025-06-29",6171,{"week":380,"volume":381},"2025-07-06",6599,{"week":383,"volume":384},"2025-07-13",8323,{"week":386,"volume":387},"2025-07-20",6017,{"week":389,"volume":390},"2025-07-27",5583,{"week":392,"volume":393},"2025-08-03",4742,{"week":395,"volume":396},"2025-08-10",6752,{"week":398,"volume":399},"2025-08-17",6626,{"week":401,"volume":402},"2025-08-24",6358,{"week":404,"volume":405},"2025-08-31",7700,{"week":407,"volume":408},"2025-09-07",8495,{"week":410,"volume":411},"2025-09-14",7565,{"week":413,"volume":414},"2025-09-21",7762,{"week":416,"volume":417},"2025-09-28",7939,{"week":419,"volume":420},"2025-10-05",8188,{"week":422,"volume":423},"2025-10-12",10100,{"week":425,"volume":426},"2025-10-19",8711,{"week":428,"volume":429},"2025-10-26",9116,{"week":431,"volume":432},"2025-11-02",8861,{"week":434,"volume":435},"2025-11-09",8805,{"week":437,"volume":438},"2025-11-16",9109,{"week":440,"volume":441},"2025-11-23",10543,{"week":443,"volume":444},"2025-11-30",10618,{"week":446,"volume":447},"2025-12-07",10074,{"week":449,"volume":450},"2025-12-14",10133,{"week":452,"volume":453},"2025-12-21",11189,{"week":455,"volume":456},"2025-12-28",8164,{"week":458,"volume":459},"2026-01-04",8289,{"week":461,"volume":462},"2026-01-11",9464,{"week":464,"volume":465},"2026-01-18",9873,{"week":467,"volume":468},"2026-01-25",11004,{"week":470,"volume":471},"2026-02-01",13672,{"week":473,"volume":474},"2026-02-08",13898,{"week":476,"volume":477},"2026-02-15",13689,{"week":479,"volume":480},"2026-02-22",13905,{"week":482,"volume":483},"2026-03-01",14074,{"week":485,"volume":486},"2026-03-08",13411,{"week":488,"volume":489},"2026-03-15",13644,{"week":491,"volume":492},"2026-03-22",12361,{"week":494,"volume":495},"2026-03-29",11439,{"week":497,"volume":498},"2026-04-05",12749,{"week":500,"volume":501},"2026-04-12",12143,{"week":503,"volume":504},"2026-04-19",11530,{"week":506,"volume":507},"2026-04-26",11892,{"week":509,"volume":510},"2026-05-03",13361,{"week":512,"volume":513},"2026-05-10",14805,{"week":515,"volume":516},"2026-05-17",14404,{"week":518,"volume":519},"2026-05-24",13964,{"week":521,"volume":522},"2026-05-31",12858,{"week":524,"volume":525},"2026-06-07",12928,{"week":527,"volume":528},"2026-06-14",11822,{"week":530,"volume":531},"2026-06-21",11580,{"week":533,"volume":534},"2026-06-28",12584,{"week":536,"volume":537},"2026-07-05",11604,{"week":539,"volume":540},"2026-07-12",10616,false,[543,544,545,546,547,548,549,550,551,552,553,554],0.8997989945188573,1.153187275400196,1.1338369813786344,1.0822715888054013,1.2416512396094233,1.055374060764456,0.9123039856256125,0.7936868045220435,0.7559096720590786,0.9705229772405531,1.0126421205044749,0.9759529484837118,{"top":556,"otherBrandCount":575,"otherClickShare":576},[557,560,563,566,569,572],{"brand":558,"clickShare":559},"Got2B",0.2092,{"brand":561,"clickShare":562},"Slick Gorilla",0.182,{"brand":564,"clickShare":565},"American Crew",0.11579999999999999,{"brand":567,"clickShare":568},"Lynx",0.0779,{"brand":570,"clickShare":571},"Hanz de Fuko",0.0714,{"brand":573,"clickShare":574},"BlackMask",0.0617,15,0.28200000000000003,[578,589,599,610,619,629,640,650,659,670,681,692,703,714,725,734,744,754,764,774,785,796,805,816],{"asin":579,"title":580,"brand":561,"imageUrl":581,"price":582,"rating":583,"reviews":584,"clickShare90":585,"clickShare360":586,"launchDate":587,"amazonUrl":588},"B07ZVSLYKL","Slick Gorilla Lightwork Matte Hair Clay for Men Flexible Hold 70g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31bcgo9Sa4L.jpg",10.6,4.4,3024,0.106,0.1619,"2019-11-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07ZVSLYKL",{"asin":590,"title":591,"brand":564,"imageUrl":592,"price":593,"rating":583,"reviews":594,"clickShare90":595,"clickShare360":596,"launchDate":597,"amazonUrl":598},"B07R4CNDRM","American Crew Texturising Matte Clay with Medium Hold and Low Shine Gifts for Men for Control and Definition Non-Greasy formula Hair Styling for Men - 85 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F310vx6AR3wL.jpg",10.41,6055,0.1025,0.1031,"2019-05-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07R4CNDRM",{"asin":600,"title":601,"brand":558,"imageUrl":602,"price":603,"rating":604,"reviews":605,"clickShare90":606,"clickShare360":607,"launchDate":608,"amazonUrl":609},"B014G3E020","Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ILzD-VHHL.jpg",3.62,4.6,1163,0.1024,0.0847,"2015-11-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB014G3E020",{"asin":611,"title":612,"brand":558,"imageUrl":613,"price":614,"rating":604,"reviews":615,"clickShare90":616,"clickShare360":617,"launchDate":608,"amazonUrl":618},"B014G51V7A","Got2B iStyler Long Lasting Hold No White Residue Silicone Free Texture Matt Finish Hair Clay 75 ml (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41I2NAZvd9L.jpg",3.67,652,0.0866,0.0785,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB014G51V7A",{"asin":620,"title":621,"brand":567,"imageUrl":622,"price":623,"rating":624,"reviews":625,"clickShare90":568,"clickShare360":626,"launchDate":627,"amazonUrl":628},"B0142CIYXQ","VO5 Extreme Matt Clay 75 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410XzFXMlzL.jpg",3.37,4.5,229,0.0294,"2015-08-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0142CIYXQ",{"asin":630,"title":631,"brand":561,"imageUrl":632,"price":633,"rating":634,"reviews":635,"clickShare90":636,"clickShare360":637,"launchDate":638,"amazonUrl":639},"B07ZVYWM7T","Slick Gorilla Clay Pomade for Men Firm Hold Matte Hair Clay 70g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31tuU9KzneL.jpg",10.67,4.1,1953,0.076,0.0829,"2019-11-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07ZVYWM7T",{"asin":641,"title":642,"brand":570,"imageUrl":643,"price":644,"rating":645,"reviews":646,"clickShare90":571,"clickShare360":647,"launchDate":648,"amazonUrl":649},"7178679743","HANZ DE FUKO Claymation | Premium All Natural Clay-Wax Hybrid Styling Product with High Hold Matte Finish | All Hair Types | 56g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31GWoZYQFkL.jpg",16.22,4.2,6757,0.0684,"2016-01-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002F7178679743",{"asin":651,"title":652,"brand":573,"imageUrl":653,"price":654,"rating":645,"reviews":655,"clickShare90":574,"clickShare360":656,"launchDate":657,"amazonUrl":658},"B0DZRQLJDJ","BlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold Hair Styling Clay Adds Texture & Volume","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41AFHzU+iVL.jpg",15.54,712,0.0317,"2025-07-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DZRQLJDJ",{"asin":660,"title":661,"brand":662,"imageUrl":663,"price":664,"rating":624,"reviews":665,"clickShare90":666,"clickShare360":667,"launchDate":668,"amazonUrl":669},"B084N2GK58","LOreal Paris Men Expert Barber Club Matte Molding Clay Matte Finish with Medium Hold and Texturised Definition Enriched with Natural Cedarwood Essential Oil Barber Club Clay 75ml","L’Oréal Paris men expert","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51xacv50smL.jpg",3.35,1486,0.054,0.0812,"2020-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB084N2GK58",{"asin":671,"title":672,"brand":673,"imageUrl":674,"price":675,"rating":583,"reviews":676,"clickShare90":677,"clickShare360":678,"launchDate":679,"amazonUrl":680},"B01N6DTZCS","Johnnys Chop Shop - Wild Cat Hair Clay Strong Hold Matt Finish (70g) Pack of 1","Johnny's Chop Shop","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51FIsaGcxuL.jpg",6.74,1166,0.0362,0.0482,"2017-02-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01N6DTZCS",{"asin":682,"title":683,"brand":684,"imageUrl":685,"price":686,"rating":634,"reviews":687,"clickShare90":688,"clickShare360":689,"launchDate":690,"amazonUrl":691},"B0G3RKSPWS","Esteem Hair Styling Matte Clay for Men | 100g | Medium-Hold Hair Clay with Natural Matte Finish | No Shine Mens Hair Clay for Textured Styling | Short & Medium Hair | Effortless Styling","Esteem","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Ey0sV9Z2L.jpg",12.27,20,0.033,0.0217,"2025-11-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G3RKSPWS",{"asin":693,"title":694,"brand":695,"imageUrl":696,"price":697,"rating":698,"reviews":699,"clickShare90":626,"clickShare360":700,"launchDate":701,"amazonUrl":702},"B0DZCZ6CHT","BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair","BSSET","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41OaD9-FxdL.jpg",10.45,4.3,185,0.012,"2025-03-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DZCZ6CHT",{"asin":704,"title":705,"brand":706,"imageUrl":707,"price":708,"rating":583,"reviews":709,"clickShare90":710,"clickShare360":711,"launchDate":712,"amazonUrl":713},"B00HYEQ4PK","Osmo Extreme Matte Clay Hair Wax Strong Hold Texture Wax for Hair Styling 100 ml","Osmo","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31FwxQtOMJL.jpg",9.44,1676,0.0196,0.0254,"2014-01-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00HYEQ4PK",{"asin":715,"title":716,"brand":717,"imageUrl":718,"price":719,"rating":583,"reviews":720,"clickShare90":721,"clickShare360":722,"launchDate":723,"amazonUrl":724},"B00OHYYVZ0","Dear Barber MATTIFIER HAIR CLAY WAX FOR MEN Strong & Flexible Hold Matte Finish Adds Texture & Volume Thickening Styling Clay 100ml","Dear Barber","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41QAsgGOlzL.jpg",11.02,957,0.016,0.0146,"2014-10-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00OHYYVZ0",{"asin":726,"title":727,"brand":717,"imageUrl":728,"price":729,"rating":583,"reviews":720,"clickShare90":730,"clickShare360":731,"launchDate":732,"amazonUrl":733},"B01F5GV1EM","Dear Barber MATTIFIER HAIR CLAY WAX FOR MEN Strong & Flexible Hold Matte Finish Adds Texture & Volume Thickening Styling Clay 20ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41boWp3gY+L.jpg",3.94,0.0156,0.0105,"2016-05-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01F5GV1EM",{"asin":735,"title":736,"brand":737,"imageUrl":738,"price":155,"rating":624,"reviews":739,"clickShare90":740,"clickShare360":741,"launchDate":742,"amazonUrl":743},"B004PGIB6A","WELLA Shockwaves Hair Clay Messy Matt 75ml","Wella Professionals","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41MsZu-lpVL.jpg",1094,0.0145,0.015,"2011-02-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB004PGIB6A",{"asin":745,"title":746,"brand":564,"imageUrl":747,"price":748,"rating":583,"reviews":749,"clickShare90":750,"clickShare360":751,"launchDate":752,"amazonUrl":753},"B0007CXWC4","American Crew Fiber High Hold with Low Shine Gifts for Men for Thickening and Texture Matte Finish Hair Styling Wax for Men - 85 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RW3PDmEYL.jpg",9.14,28948,0.0133,0.0101,"2006-11-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0007CXWC4",{"asin":755,"title":756,"brand":558,"imageUrl":757,"price":758,"rating":583,"reviews":759,"clickShare90":760,"clickShare360":761,"launchDate":762,"amazonUrl":763},"B07B7T84KM","got2b Phenomenal Texture Clay 100 ml Fearless Hold Matt Looks with Texturised Finish withing Seconds Texture Clay Got2b Vegan* Formula","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41hR1NkVW+L.jpg",4.66,253,0.0128,0.0216,"2018-03-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07B7T84KM",{"asin":765,"title":766,"brand":767,"imageUrl":768,"price":156,"rating":604,"reviews":769,"clickShare90":770,"clickShare360":771,"launchDate":772,"amazonUrl":773},"B002CMLS0A","Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight","Aveda","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ns3zNjUTL.jpg",1798,0.0125,0.0097,"2010-12-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB002CMLS0A",{"asin":775,"title":776,"brand":777,"imageUrl":778,"price":779,"rating":698,"reviews":780,"clickShare90":781,"clickShare360":782,"launchDate":783,"amazonUrl":784},"B07FNV4W4N","SEVEN POTIONS Hair Clay For Men and Women 100ML - High Hold Matte Pomade - Effortless Hair Styling Product That Leaves No Residue - Water Based - Contains Natural Vegan Cruelty Free Ingredients","SEVEN POTIONS","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51-QyEKZwUL.jpg",14.12,1850,0.0114,0.0211,"2018-07-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07FNV4W4N",{"asin":786,"title":787,"brand":788,"imageUrl":789,"price":790,"rating":583,"reviews":791,"clickShare90":792,"clickShare360":793,"launchDate":794,"amazonUrl":795},"B079M2QCW4","Gents of London Carbon Clay 75g Premium Mens Hair Clay Medium Hold Matte Finish Texturising Styling Wax Low Shine Barber Quality","GENTS OF LONDON","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41JG7pZKSrL.jpg",11.2,579,0.0083,0.0187,"2023-02-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB079M2QCW4",{"asin":797,"title":798,"brand":558,"imageUrl":799,"price":800,"rating":604,"reviews":801,"clickShare90":802,"clickShare360":803,"launchDate":608,"amazonUrl":804},"B014G3E4NK","Schwarzkopf got2b PhenoMENal Moulding Vegan Medium Hold No Stickiness Natural Finish Silicone Free Hair Paste 100ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41hxoPInAxL.jpg",4.13,724,0.0074,0.0089,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB014G3E4NK",{"asin":806,"title":807,"brand":808,"imageUrl":809,"price":810,"rating":583,"reviews":811,"clickShare90":812,"clickShare360":813,"launchDate":814,"amazonUrl":815},"B0842Z6Y9H","Brickell Mens Styling Clay Pomade For Men Natural & Organic with Strong Hold & Matte Finish Product for Modern Hairstyles 59 ml Scented","Brickell Men's Products","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413G4y+uLnL.jpg",18.53,2382,0.0072,0.0132,"2020-02-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0842Z6Y9H",{"asin":817,"title":818,"brand":819,"imageUrl":820,"price":821,"rating":698,"reviews":822,"clickShare90":823,"clickShare360":824,"launchDate":825,"amazonUrl":826},"B01C4YH37M","Moroccanoil Texture Clay","Moroccanoil","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31nlKv5nFOL.jpg",16.66,3647,0.0069,0.0093,"2016-02-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01C4YH37M",{"love":828,"hate":899,"returnReasons":964},[829,836,843,850,857,864,871,878,885,892],{"topic":830,"percentOfMentions":831,"verbatims":832},"Quality-Overall",0.1934,[833,834,835],"Excellent product","Good hair product","Top quality hair product",{"topic":837,"percentOfMentions":838,"verbatims":839},"Smell",0.151,[840,841,842],"fresh scent","Nice scent","This product is great for my hair smells good too",{"topic":844,"percentOfMentions":845,"verbatims":846},"Hair Styling",0.0654,[847,848,849],"Great for styling","Good quality hair hold","Good for styling hair",{"topic":851,"percentOfMentions":852,"verbatims":853},"Value For Money",0.0581,[854,855,856],"Good value for money","Well worth the price","Great for the price",{"topic":858,"percentOfMentions":859,"verbatims":860},"Texture\u002FConsistency-Overall",0.0467,[861,862,863],"Decent texture","Good texture","Most importantly, you can get a lot of texture with it - which I think is often underrated",{"topic":865,"percentOfMentions":866,"verbatims":867},"Advertised Vs Actual Product",0.043899999999999995,[868,869,870],"As advertised","just what i wanted","Does what it says",{"topic":872,"percentOfMentions":873,"verbatims":874},"Ease Of Use",0.042,[875,876,877],"Easy to use","easy to work in","Easy to style",{"topic":879,"percentOfMentions":880,"verbatims":881},"Durability",0.04,[882,883,884],"Holds well","it holds really well","used for years",{"topic":886,"percentOfMentions":887,"verbatims":888},"Suitability Straight Hair",0.0248,[889,890,891],"he says it works amazingly well for the hairstyle he has","Good to style thick hair","It keeps my hair in place well",{"topic":893,"percentOfMentions":894,"verbatims":895},"Ease Of Application",0.0229,[896,897,898],"Easy to apply","is much easier to apply than other clays Ive used","Easy to apply and washes out easily—perfect for a clean, effortless look",[900,906,913,918,925,932,938,945,952,959],{"topic":837,"percentOfMentions":901,"verbatims":902},0.1458,[903,904,905],"Smells Awful","smells odd","it's got a hideous smell to it",{"topic":907,"percentOfMentions":908,"verbatims":909},"Oily\u002FGreasy",0.10859999999999999,[910,911,912],"Hair to oily","makes your hair look to oily","This is quite greasy",{"topic":851,"percentOfMentions":568,"verbatims":914},[915,916,917],"Too expensive","Not worth the price at all","Price is a little high",{"topic":919,"percentOfMentions":920,"verbatims":921},"Size-Overall",0.0647,[922,923,924],"Smaller than expected","Beware these are tiny pots","Tiny tub",{"topic":926,"percentOfMentions":927,"verbatims":928},"Strength",0.0572,[929,930,931],"Not strong","just too weak","Doesnt hold so strong anymore",{"topic":830,"percentOfMentions":933,"verbatims":934},0.0537,[935,936,937],"Not the best","Poor quality","Others are better for me",{"topic":939,"percentOfMentions":940,"verbatims":941},"Hair Related",0.039900000000000005,[942,943,944],"Very poor at holding hair in place even when you use a lot","you feel itcdrying your hair out","Has small sandy like particles which don't look great in your hair",{"topic":946,"percentOfMentions":947,"verbatims":948},"Suitability Short Hair",0.0275,[949,950,951],"don't like the feel in my hair","I have short hair","does not hold on heavy hair",{"topic":953,"percentOfMentions":954,"verbatims":955},"Grip",0.0213,[956,957,958],"and product doesn't maintain hold","not the best hold","Hardly any hold",{"topic":858,"percentOfMentions":954,"verbatims":960},[961,962,963],"the texture wasnt impressive at all","Awful product does not do anything to texture your hair","the texture is weak",[965,967,969,972,974,976,978,980,983,985],{"reason":865,"pct":966},0.099,{"reason":919,"pct":968},0.098,{"reason":970,"pct":971},"Functionality-Overall",0.0904,{"reason":837,"pct":973},0.0817,{"reason":946,"pct":975},0.0592,{"reason":907,"pct":977},0.0547,{"reason":830,"pct":979},0.0518,{"reason":981,"pct":982},"Moist\u002FDry",0.0504,{"reason":851,"pct":984},0.040999999999999995,{"reason":858,"pct":986},0.0405,[988,992,997,1002,1007,1012,1017,1022,1027,1032],{"term":163,"volume":989,"growthQoq":990,"conversionRate":991},199526,0.0976,0.0705,{"term":993,"volume":994,"growthQoq":995,"conversionRate":996},"hair clay men",48506,-0.0386,0.0965,{"term":998,"volume":999,"growthQoq":1000,"conversionRate":1001},"mens hair clay",28345,0.073,0.0772,{"term":1003,"volume":1004,"growthQoq":1005,"conversionRate":1006},"matte clay hair men",17166,0.8021,0.1027,{"term":1008,"volume":1009,"growthQoq":1010,"conversionRate":1011},"slick gorilla clay pomade",14878,0.5096,0.1105,{"term":1013,"volume":1014,"growthQoq":1015,"conversionRate":1016},"matt clay",24862,-0.0585,0.139,{"term":1018,"volume":1019,"growthQoq":1020,"conversionRate":1021},"matte clay",18251,-0.0832,0.0693,{"term":1023,"volume":1024,"growthQoq":1025,"conversionRate":1026},"texture clay",18914,-0.185,0.0476,{"term":1028,"volume":1029,"growthQoq":1030,"conversionRate":1031},"hair texture clay",8610,0.3777,0.0246,{"term":1033,"volume":1034,"growthQoq":1035,"conversionRate":1036},"type hair clay",6921,0.162,0.0173,[1038,1044,1049,1055,1060,1065],{"title":1039,"href":1040,"score":1041,"verdict":185,"marketSize":1042,"growth90":1043},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,199354.35,0.3101,{"title":1045,"href":1046,"score":1041,"verdict":185,"marketSize":1047,"growth90":1048},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":1050,"href":1051,"score":1041,"verdict":1052,"marketSize":1053,"growth90":1054},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":1056,"href":1057,"score":1041,"verdict":185,"marketSize":1058,"growth90":1059},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":1061,"href":1062,"score":1041,"verdict":185,"marketSize":1063,"growth90":1064},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":1066,"href":1067,"score":1041,"verdict":185,"marketSize":1068,"growth90":1069},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424]