---
title: "Hair Chalk — £121K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-chalk"
last_updated: "2026-08-09T15:16:04.634Z"
locale: en
meta:
description: "Niche score 52/100 · £121K/yr market · 212K searches/yr. Prices mostly outside the sweet spot ($3.84–$10.77) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £121K/yr market · 212K searches/yr. Prices mostly outside the sweet spot ($3.84–$10.77) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Chalk — £121K/yr Amazon UK Niche (2026) - Flapen"
---
# **hair chalk**
**Worth a look**
Shows low returns (0.5%), but prices mostly outside the sweet spot ($3.84–$10.77) keeps it on the watch list.
Market size 28Growth 21Conversion 81Competition 49Returns 97Price range 0Avg price 19Brand share 68Review moat 40Quality gap 96
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,456.76**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£121K**
£121K/yr · 212K searches
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.74**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.84–£10.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, hair chalk is a £121K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair chalk market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£101K–£135K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 99%
**Open market**
**29%**
- Desire Deluxe26% - LAWOHO17% - nailpretty7% - Straame7% - COLAYERIST7% - Kalolary6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-chalk/trend)
## **Top hair chalk search terms**
- **hair chalk**108K/yr-6.6%5.8% conv. - **hair chalk for kids**31K/yr+55.0%9.7% conv. - **hair chalks for girls**44K/yr-61.5%9.8% conv. - **hair chalks**10K/yr-17.1%8.7% conv. - **hair chalk for dark hair**6K/yr-8.4%3.2% conv. - **kids hair chalk**5K/yr-22.5%8.3% conv. - **hair chalks for women**4K/yr+69.5%3.1% conv. - **hair chalk comb**5K/yr-31.9%4.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-chalk/search-terms)
## **Top hair chalk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£24K30%£36K40%£48K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Desire Deluxe Hair Chalk Gift for Girls - 10 Temporary Non-Toxic Easy Washable Hair Dye Colourful Metallic Glitter Pens - Great Games Birthday Girls**Desire Deluxe**£9.22**4.3★26,300 rev](https://www.amazon.co.uk/dp/B07FTGLWDR) [2**Hair Chalk Comb 6 Colors Temporary Hair Dye Marker Gifts for Adults 8 9 10 11 12 years old Girls Kids for Halloween Christmas Birthday Party Cosplay Hair Colors**LAWOHO**£4.76**3.4★5,494 rev](https://www.amazon.co.uk/dp/B07JHW8RV5) [3**Temporary Hair Chalk for Girls 6 Color Glow in UV Light Neon Hair Chalk Washable Blacklight Reactive Hair Dye Color UV Makeup for Halloween Cosplay Christmas Birthday Gift for Girls Age 5-12 Years Old**LAWOHO**£5.80**4.1★217 rev](https://www.amazon.co.uk/dp/B0FKT9752K) [4**10 Colors Hair Chalk for Girls Temporary Hair Dye Hair Chalk Set Washable/Glitter/Portable Set for Festival Birthday Party Cosplay The Perfect DIY for Girls and Boys**nailpretty**£7.81**3.9★50 rev](https://www.amazon.co.uk/dp/B0FWC7YCD3) [5**Straame Washable Hair Chalk Set (10 Colours) Twist-Up Chalk Pens Easy Apply Shampoo Rinse-Off Temporary Hair Dye For Kids Teens & Adults | Fun Streaks for Parties Birthdays & School Dress-Up**Straame**£8.47**4.7★36 rev](https://www.amazon.co.uk/dp/B0G4JQ4CRW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Creativity Point Hair Chalk Gift for Girls - 6 Pens Temporary Non-Toxic Easy Washable Hair Dye Colorful Pens Gift Birthday Party Girls Multicolour**Creativity Point**£6.08**13 rev6mo ago](https://www.amazon.co.uk/dp/B0GFP5M1QT) [**Blue Squid Hair Chalk Comb - 10 Vibrant Temporary Hair Colors for Girls & Teens Washable Hair Dye Perfect for Parties Cosplay Halloween Paraben Free Suitable for All Hair Colors**Blue Squid**£6.53**2,103 rev6mo ago](https://www.amazon.co.uk/dp/B0FCVGHHSD) [**Straame Washable Hair Chalk Set (10 Colours) Twist-Up Chalk Pens Easy Apply Shampoo Rinse-Off Temporary Hair Dye For Kids Teens & Adults | Fun Streaks for Parties Birthdays & School Dress-Up**Straame**£8.47**36 rev7mo ago](https://www.amazon.co.uk/dp/B0G4JQ4CRW) [**HaiolorPro Hair Chalks for Girls Kids 10PCS Washable Temporary Hair Dye Colour Coloured Hair Spray Wash Out Teenage Girls Christma s Gifts for 5-15 Year OldNew Upgrade**HAIOLORPRO**£6.35**127 rev8mo ago](https://www.amazon.co.uk/dp/B0FZK8RVN4) [**10 Colors Hair Chalk for Girls Temporary Hair Dye Hair Chalk Set Washable/Glitter/Portable Set for Festival Birthday Party Cosplay The Perfect DIY for Girls and Boys**nailpretty**£7.81**50 rev9mo ago](https://www.amazon.co.uk/dp/B0FWC7YCD3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Squid Hair Chalk Comb - 10 Vibrant Temporary Hair Colors for Girls & Teens Washable Hair Dye Perfect for Parties Cosplay Halloween Paraben Free Suitable for All Hair Colors**Blue Squid**£6.53**4.0★**▲ 376%**](https://www.amazon.co.uk/dp/B0FCVGHHSD) [**Straame Washable Hair Chalk Set (10 Colours) Twist-Up Chalk Pens Easy Apply Shampoo Rinse-Off Temporary Hair Dye For Kids Teens & Adults | Fun Streaks for Parties Birthdays & School Dress-Up**Straame**£8.47**4.7★**▲ 315%**](https://www.amazon.co.uk/dp/B0G4JQ4CRW) [**8 Colors Temporary Hair Chalk Hair Dye For Girls Kids Adults Washable Hair Color Makeup For Sport Events Halloween Christmas Birthday Cosplay Festivals Hair DIY Party**SPRINGSUGAR**£7.11**4.2★**▲ 273%**](https://www.amazon.co.uk/dp/B0D2H9169X) [**36 Non-Toxic Temporary Hair Pastel Chalk Beauty Kit**Boolavard**£6.34**3.7★**▲ 108%**](https://www.amazon.co.uk/dp/B01FO66FYY) [**Creativity Point Hair Chalk Gift for Girls - 6 Pens Temporary Non-Toxic Easy Washable Hair Dye Colorful Pens Gift Birthday Party Girls Multicolour**Creativity Point**£6.08**3.4★**▲ 107%**](https://www.amazon.co.uk/dp/B0GFP5M1QT)
**~~View all trending →~~**
## **What buyers say about hair chalk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“the colours are vibrant”*
**Ease Of Use**14%
*“Easy and effective”*
**Quality-Overall**14%
*“Good for whole family”*
**Value For Money**6%
*“Great value for money”*
**Gifting Purpose**5%
*“Gift”*
**Ease Of Application**4%
*“The twist-up chalk pens make application much easier”*
**Hair Styling**3%
*“The twist-up design makes them easy to control”*
**Ease Of Cleaning**3%
*“no mess”*
**Brightness/Shine/Glow**2%
*“These were bright enough for what we needed”*
**Advertised Vs Actual Product**2%
*“It worked brilliantly bet than I expected”*
### **What buyers complain about **
**Color**13%
*“Colours look dull”*
**Functionality-Overall**12%
*“Do not work well at all”*
**Quality-Overall**10%
*“Poor quality”*
**Suitability Colored Hair**10%
*“The green and the blue also dyed my little girls hair until after 3 washes”*
**Value For Money**8%
*“Was a bit unsure as it was a cheaper option”*
**Advertised Vs Actual Product**6%
*“Not as pictured”*
**Suitability Short Hair**5%
*“Great for short hair when the brush type chalks don't work”*
**Ease Of Use**5%
*“Difficult to use”*
**Hair Related**5%
*“it would also catch strands of hair which then pulled”*
**Stain Resistance**4%
*“it kept staining everything else too”*
### **Top return reasons **
**Functionality-Overall**26%
**Color**15%
**Quality-Overall**12%
**Suitability Colored Hair**11%
**Suitability Short Hair**7%
**Advertised Vs Actual Product**4%
**Hair Related**3%
**Adhesion/Stickiness**3%
**Stain Resistance**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is hair chalk profitable to sell on Amazon United Kingdom?**
- The niche generates £121K/yr across 21 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the hair chalk niche?**
- 17 brands and 24 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in hair chalk?**
- Top complaints mined from reviews: Color, Functionality-Overall, Quality-Overall. The return rate is 0.5%.
- **When does demand for hair chalk peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the hair chalk niche?**
- Listings span £3.84–£10.77; the average listing price is £6.74 (sweet spot $15–$100). The average incumbent carries 2,457 reviews — the moat a new listing must climb.
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